The document analyzes and compares the visual styles of two UK hip hop artists' album packaging and promotional materials. It notes recurring themes like urban, gritty aesthetics with graffiti references and the use of distinct color palettes. Key details that help identify the artists and promote their music, tours, and brands are called out, such as prominent logos, dates, and images of the artists themselves. The analysis suggests design elements that effectively represent the artists' brands and music which could be applied to an original cover concept.

1. DigipakandposterAnalysis(similarproductresearch)
The filterthathe usesisa crumpleduppiece of paperlook.This
couldbe meaningthatthe locationisina rough place,andit is
alsoin a urban place due tothe council estate inthe
background.
The runningtheme inthisisthe colour black.The reasonwhyI
can tell thisisbecause he iswearingall blackandalso the outer
layerof thiscover isall fadingblack.Thiscouldrepresentthe
dark lyricsandthe darktruth that he raps. Therefore havinga
symbolicmeaningbehinditaswell.
He isusinga racket as a weapon,thiscouldbe symbolisingthe
violence thathe livesaround,meaningthathe’sinarough
place.Alsoit’sa playonwords because the albumscalled
‘splittin’the racket’,sohe managedtogeta racket inthe shot,
and have anotheruse forit.
The writingonit isgraffiti writing,commonly
founditurban and hoodlumplaces.Thisis
furtherbackingupthe fact thathe isin an
urban place.

2. The writingisonce again ingraffiti font,furtherbackingupthe point
that he is representinganurbanenvironment.
He isthe focus point,onstage and rappingto a songwitha light
shiningathim.Thiswouldbe meaningthathe is readyto go andhe
loveslivinginthe spotlight.He isalsostill wearingall black,this
couldbe the starsimage,thisiswhere the star alwayswearsa
certainimage or itemof clothingsohe will alwaysbe associated
withthat wheneveranyone seesit.
In the background,theyhave usedapavementwhichisfadedout.
Thiscouldfurtherback up the pointthat he isfrom the streetsand
linkingupwiththe rootsof hiphop (like NWA,Westside connection
ect)
You can alsotake into account that he doesn’tcare and he lovesto
rap. The reasonfor thisisbecause the time says‘8 till late’thiscould
meanthat he doesn’tcare and he obeysby hisrules.
At the top,it says‘the future of uk hiphop’,he has already
distinguishedthathe isgoodandwhat type of musiche isplaying,
so people will see thatand wantto see itbecause that isa big name
to call yourself ‘the future’.
Theyhave theirdistinguished‘fourowls’logoatthe topand
verybig.Thisis because sothe audience know itisthemand
to furtherback upthe factthat its them, theyhave a photo,
centre screenwiththeiriconicowl mask,soitmakesit
obviousthatitis them.
Theyhave a distinctcolourtheme thatfitswell withthe
whole poster(whiteatthe trop,yellow atthe bottom;inthe
writing).Thisistomake it more appelingtothe audience so
theywantto read more aboutit.
Theyhave the date ontheirtour almostas bigas the four
owl’slogo.Thisisbecause thiswill be the firsttwoelements
of the posterthatthe audience willsee.
Comperingthe fourowlsandoceanwisdom,these are twotypesof waysthat ukhiphop digipacksare made anddesigned.
In one theyare goingfor the more gritty,urban lookwhichisrepresentingwhere he livesandhadpotentiallygrownupinor
the unique style thatthe fourowlshascreatedand whichmakesthemstandout fromthe rest of the highfocus record
labellers.

3. The main colourscheme isgoldandpurple.
The gold couldrepresentthathe isthe
‘goldenrapper’of ourgeneration(whichhe
doesmentionin‘WhatD'youExpect’so this
couldbe a runninganddevelopingthemethat
he is tryingto addto his star image.
He has graffiti writingonthe ticket,thisislinkingback
to itsurban roots(streetmusicinhiphop).Thisisa
runningtheme inall hiphoppostersandalbumart.
Thisis an elementthatI nowknowI have to add tomy
cover.
There isa picture of the mainartist that is
hostingthe eventinthe righthandside of the
ticket.Thisisan elementthatmostartistsdo
on digipack’s.the reasonforthisistoget their
face well-knownaswell astheirsongs.
There are cleardatesand timeswhichiskey
informationthattheymusthave,theyare inwhite to
standout more againstthe purple background.Thisis
goodway to editthe keyinformationbecauseitsmore
prominentforthe consumertoread.