This document contains teacher feedback on a student's pre-production work for a media project. The teacher provides comments on 12 tasks completed by the student. Overall, the teacher finds the work shows initial ideas but needs more detail, sources, and planning. The student is given an initial mark of 10/20. The student then provides an action plan to improve the areas flagged by the teacher. The teacher's final review notes the student made good improvements, though some briefly, and awards a final mark of 12/20, finding the pre-production work is now proficient.

1. A2 Pre-production Tasks Feedback Student Name: HODD Nathan
Task 1 – Pre-production: Research & Planning Blog Teacher comments:
1. Similar Products:1 music video analysis inc.
Goodwin
Y A brief essay analysing ‘Kerala’. You could add more of Goodwin’s theory.
Talk through the 6 parts and 5 ways to analyse a music video to look deeper
into the video. Some mention of Goodwin’s theory added, although brief.
2. Ideas visualisation feedback and initial ideas Y Good use of wordle to display peer feedback. However you need to add your
thoughts on feedback received. Do you agree with the suggestions? Will you
use any of them in your video? Some analysis added but brief.
3. Genre Research Y A good use of prezi to display research. You could add more images of
examples to make it more visual, check your spellings. Please add a citation
section – what websites did you get your info from? More images added and
some sources cited, not actual links.
4. Target Audience Y Good visual representation of your typical audience members, with clear
annotations including hobbies and positions of the ABC1 scale. What about
the 4C’s? Did you do any research to see what the audience expect to see
from a video in your genre? Where are your results? No improvements
made.
5. Digipak and advert analysis (2 of each) Y Quite brief analysis of the covers and posters. Think about the fonts and
images used, what do they tell us about the genre? Look at the images on
the James Blunt CD, what are they suggesting about ‘going back to
bedlam’? What about the use of colour on the George Ezra CD? Some
additional detail added.
6. Annotated lyrics Y Shows your initial ideas, could be more detailed in parts, rather than saying
it could show this, it might show this, try to be more specific. Some further
notes added.
7. Storyboards Y Well planned storyboards. However you have not added any shot types? Or
camera movements. Sound column is also mostly empty. Some shot types
and camera movements added. Sound still left blank.
8. Shot list Y Good detail, shows your idea well. Clear and concise.
9. Locations recce Y Good clear photos. However – this is not a recce, this is a series of photos.
Where are the explanations with what scenes will be filmed here, Why did
you choose these locations? Are there any risks? Shots now added with
some detail on choice and risk.
10. Floor plans Y Floor plans basic but complete. You could write a brief explanation for each
one saying which scenes will be filmed there and add a key. More detail
added with scenes also added.
11. Costume Y Costume choices mentions, needs to be explained fully with images added.
Images now added.
12. Actors Y Actor choices explained well with images.

2. 13. Props Y Prop choices explained briefly, more detail and images needed. Images now
added.
14. Production schedule including equipment Y Well split into 3 stages, good attention to detail. However you could split the
production process up into set days. Be more specific, what scenes will you
film when? Production schedule now updated in more detail.
Initial Mark out of 20: 10/20
This could be a proficient body of work once improved. Make sure labels are correct for all work.
Teacher name: A Jones Date: 08/11/07
Student action plan for improvement
2 – Improvedthe wordle byaddingina descriptionof whatwordsIwoulduse andwhat wordsI wouldn’tuse.
3 – Addeda citationsayingwhere Igotmy informationandimagesfrom.Addedmore imagesintohave a more visual prezi aswell.
4 – Addedininformationaboutthe 4C’sand howtheywouldapplytomy targetaudience.
5 – I’ve addedinmore informationaboutthe imagesusedandhowthe imagesshowwhere the artistsare.Addedsome informationaboutthe wordsused,about
whattheymeanand the font theyare in.
6 – Addedinmore detail aboutwhatwill happenwhenthose specificlyricscome up.Alsomade itmore descriptive ingeneral aboutwhatithappeningandwhenin
the musicvideo.
7 – Addedsome shottypesintothe storyboards.
9 – Addeda lotmore detail onboth differentlocationsIhave photosof and have addeda descriptionof the location,talkingaboutwhyIusedthe locationandthe
shotsthat wouldbe shotthere.
10 – I have addedmore detail forthe keydescribingthe camerapointsandalsosaidwhateach scene wouldbe usedforandwhatspecificshotswouldbe shotthere.
11 – Addedmore detail forwhateveryonewouldwearinmymediafilmandalsoaddedpicturesof whatthe maincharacterneeds.
13 – Addedinphotosof twodifferentshoesthatcan be used,as well asa bitmore detail of whyI needtouse those certainshoes.
14 – Addedonworkthe rest of the weeksformyevaluationandmydigipackweeksaswell.AlsoaddedinwhatspecificdaysIwouldbe filming,asIonlyneedone
day eachweektoactuallygetit all done.Alsoaddedinwhichspecificsceneswill be filmedoneachday.AlsoaddedinwhichscenesIwill editwhenandalsomy
digipakstuff.
Final mark out of 20: 12/20
A good amount work has been improved, although some only briefly. Now a proficient body of work. Work now labelled.
Teacher name: A Jones Date: 13/01/18