Yasmin Rice completed pre-production tasks for a music video including research on similar music videos, genre analysis, target audience analysis, annotated lyrics, storyboards, shot lists, location plans, costumes, props, actors, and equipment. Her teacher provided feedback on each task, noting that her work was consistently good and at a proficient standard. The teacher suggested some areas for improvement, such as adding more details to the production schedule, storyboards, and plans for actors. Overall her work was marked at 15/20 initially but improved to 16/20 after addressing the teacher's feedback.

1. A2 Pre-production Tasks Feedback
Student Name: RICE Yasmin
Blog Address: http://a2yasminrice.blogspot.co.uk/
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Yasmin has completed a good level of analysis and presents
her consideration of music video theory. Excellent analysis of
chosen video. Great application of Goodwin.
Yes
2. Genre Analysis (including genre & digipak research)
Yasmin has produced work to an excellent level. A good level
of research has been completed into conventions of genre.
This could be developed slightly to include further detail.
Yasmin has completed detailed analysis of similar digi packs
as well as presenting her own practice digi pack - excellent
ICT skills demonstrated within this work. Excellent digipak
and poster annotations and analysis. The genre research
could have been more detailed and could contain more
examples and visuals.
Yes
3. Target Audience
Yasmin has completed extensive discussions on target
audience through two blog posts. Agreed, great photos,
avatars and descriptions of typical audience members.
Excellent questionnaire produced although more analysis
could have been added discussing the results.
Yes
4. Annotated lyrics
Yasmin has completed this area - further ideas could have
been presented on this work. Although the ideas discussed
are clear. A clear sense of ideas come through. Good use of
Godwin’s theory in acknowledging a need to create strong
links between the lyrics and the visuals.
Yes
6. Storyboards
Storyboards are presented in a basic manner - this area could
be improved. This area has been improved now detailing
initial plans for storyboards, hand drawn rough ideas and final
digital storyboards, excellent use of ICT.
Yes
7. Shot list
A detailed shot list is presented. Agreed.
Yes
8. Layouts – floor plan
Yasmin has produced clear and concise plans of her shoot.
Agreed.
No

2. 9. Locations
Excellent planning demonstrated towards Yasmin’s locations.
Agreed, good images and choices explained well.
Yes
10. Costumes
Good level of discussion although could be more detailed.
More detail now added, great use of images.
Yes
11. Props
Excellent discussion. Discussed in ideas drafts but would
benefit from a separate post explaining choices in more detail.
Yes
12. Actors
Excellent discussion. Agreed.
Yes
13. Equipment
Excellent discussion. Discussed in ideas drafts but would
benefit from a separate post explaining choices in more detail.
Yes
14. Production schedule
Yasmin has produced a fairly detailed schedule but could be
improved by including timings for each specific day.
Improvements have been made and timings now added.
Yes
Teachers comments
Yasmin has produced constantly good work throughout the pre-production
process. Yasmin is organised and presents work that is clear and concise. In the
majority Yasmin’s work is at a proficient standard with some excellent work
completed. Yasmin could improve with a more detailed production schedule, a
storyboard which demonstrates higher levels of creative skills and further details
on plans for actors. Overall very good work.
Level 3
15 marks
Yasmin your blog needs the ‘labels’ gadget to make it easier to navigate. Your
work should be organized into clear areas: Theory, Preliminary Tasks, Pre-
production, Production and Evaluation. Each post also needs to be clearly
labelled into these areas. Please sort this so the examiner can find your work.
Work has been improved in several areas and is now to an excellent standard. If
props, equipment and genre research were improved further a higher grade
could be awarded.
No further improvements made.
Mark out of 20: 15 / 20 16/20 16/20
Teacher name: Liza-Marie Henshaw
Angela Jones AJO
Date: 12/12/15 15/03/16 05/04/16
Student action plan for improvement

3. Final mark out of 20:16/20 Date: 05/04/16