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The document discusses developing a personal brand and provides tips for personal branding. It emphasizes understanding your attributes, passions, and values to develop a personal brand statement. It also stresses that your personal brand must communicate meaning, make an emotional connection, and leave a lasting impression in order to stand out. Authenticity is important, and your personal brand should own your voice and define who you are.
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The document provides information and guidance about personal branding from Paul Copcutt, a personal brand architect. It includes sections on understanding one's attributes, passions, values, and creating a personal brand statement. Copcutt advocates developing a unique value proposition and understanding how others perceive you in order to craft an authentic personal brand that stands out. He emphasizes the importance of owning your personal brand and voice in today's digital world.
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Session Description:
You have a personal brand. You may not realize it, but you do. And in an industry where it is critical to maintain relevance and where there are more job seekers than jobs, it's important to care for your brand to make sure you (appropriately) stand out from the crowd.
Though often overlooked and neglected, personal branding can help you land jobs, clients, promotions, speaking gigs, and more. Cultivating your public image isn't creating a 'fake' you, won't take a lot of time to maintain, and it doesn't even mean you introverts have to endure spending hours in a crowded room!
Come learn about personal branding, figuring out how best to highlight what makes you "you", and what steps you can take to develop and polish your own personal brand.
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For most of our history, the sense of self was something deeply personal; shared sparingly with a handful of trusted friends and family.
Today, identity is a convergence of 3 dimensions: Personal, national & digital. Tech and culture have transformed identity into a medium of exchange.
In a connected world, context is essential for meaningful interactions and user experiences. From social media and the sharing economy — to VR and autonomous cars — the future of the human race is being shaped by hackers and painters. And everyone has a role to play.
Sprinklr's Director of Experience Design will describe what identity and the chemistry of experience mean for brands, startups and society.
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YouTube Video: https://www.youtube.com/watch?v=GKcftpA9XJ4
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After a 3 hour long lecture my students generally ask me all kind of questions. One day there was this one student who asked me a weirdly funny question about how much do I drink?
Upon inquiring I understood he landed up on my social profile when searched on Google. Like every teenager I had posted something stupid, while I don't repent it, but that’s not the side I want to show people whom I connect professionally.
Shortly after I ran an experiment with the intention to manipulate the Google results for my name.
This was done over a period on 4 months. The results of which you will be seeing in the following slides.
This PPT will also help you understand the importance of personal branding and LinkedIn. I also cover the steps to achieve results like mine with 100% gurantee.
Kindly give due credits if you intend to use or share this information. Happy Branding!
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On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
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B2 l 2014
- 2. Paul Copcutt – Personal Brand Architect Managing & Developing Your Personal Brand The pitfalls of doing it the same way as everyone else
- 5. ATTRIBUTES: Direct, Humourous, Bright PASSIONS: Clothing & Sports VALUES: Honesty, Family, Tenacity, Winning PERSONAL BRAND STATEMENT; I make the best of any situation through a mix of honesty and humour that builds relationships and wins business.
- 10. Trust me he’s a great professional
- 11. I’m a great professional I’m a great professional I’m a great professional
- 13. I understand that you’re a great professional
- 16. ““My work speaks for itself”My work speaks for itself”
- 21. Unique Promise of Value
- 22. The World’s Strongest BrandsThe World’s Strongest Brands Source: InterBrand
- 23. Essence Understanding the Essence of YOU
- 28. How do others describe you?How do others describe you? Functionally Emotionally
- 29. You • Strengths • Values • Passions • Vision • Purpose
- 32. Which famous person doWhich famous person do you aspire to be?you aspire to be?
- 33. Others • Skills • Perceptions – 360 • Leadership • Results
- 35. What brand would you aspire to be?What brand would you aspire to be?
- 37. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
- 39. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
- 40. Users • Demographics • Psychographics • Communication • Media • Networks • Solutions
- 41. Consider Your Brand MUST…….Consider Your Brand MUST……. • Communicate a depth of meaning • Make emotional connection • Reflect the desired image • Leave a lasting impression STAND OUT
- 42. The Charismatic Brand “A product, service or company (or person) for which people feel there is no substitute” Marty Neumeir
- 45. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser”
- 46. “The most exhausting thing you can be is inauthentic” Anne Morrow Lindburgh
- 54. ““No longer can youNo longer can you just let your workjust let your work speak for itself, youspeak for itself, you have to own yourhave to own your voice and thevoice and the definition of whodefinition of who you are.”you are.”
- 56. www.facebook.com/careerhacking @paulcopcutt paul@paulcopcutt.compaul@paulcopcutt.com Subscribe to FREE “Just My Toonies Worth” tips on personal branding &Subscribe to FREE “Just My Toonies Worth” tips on personal branding & receive the “7 Pillars of Personal Brand Leadership” e-bookreceive the “7 Pillars of Personal Brand Leadership” e-book www.paulcopcutt.com/wilbwww.paulcopcutt.com/wilb http://ca.linkedin.com/in/paulcopcutt