Brand U
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A presentation I did on college campuses for graduating classes in 2009
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Brand U
- 1. BUILD THE POWER OF YOUR PERSONAL BRAND Brand U “… all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters
- 2. do you want to take charge of your future?
- 4. land your dream career?
- 5. But …
- 6. your diploma is not enough
- 7. your 4.0 GPA is not enough
- 8. too many people share your qualifications
- 9. and employers are overloaded with applicants.
- 10. To just survive , you must stand out from the crowd.
- 11. but you can relax…
- 12. Today you’ll learn how to stand out
- 13. rise above your peers
- 14. and develop your professional self
- 17. The Current Situation 60% Don’t have jobs Source: Career Builder Survey, 2008
- 19. Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $ 6 Why ? PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $ 60 (no problem)
- 20. Take a human being and break him or her down to the smallest components – atoms . Take that stuff to the commodity market and try sell it – you might get $2 US. Why ? INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80,000,000
- 21. Why Brand ?
- 23. Association? What is a BRAND ? Name? Logo?
- 24. arouse emotion ignite passion echo reliability have meaning What is a BRAND ?
- 25. What is a BRAND ? “ A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing.” - Richard Branson
- 26. … an individual as a brand
- 28. What is a BRAND ?
- 29. What is a BRAND ?
- 30. WE (you and me) ARE ALL BRANDS
- 31. Your Personal BRAND ? What does YOUR BRAND project?
- 34. Is this how others see you?
- 35. The 3 most important words to TAKE CONTROL of your Brand
- 36. Focus
- 37. Focus
- 38. Focus
- 39. "If you are going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of, and most importantly, that you can shamelessly take credit for." - Tom Peters
- 40. Your Personal BRAND ? What can you do to build YOUR BRAND ?
- 41. Building Your BRAND ? The 5 P’s
- 42. P urpose Building Your BRAND ?
- 45. “ If you stand for nothing , you will fall for anything .” Ronnie Apteker – Founder Internet Solutions
- 46. P roposition P urpose Building Your BRAND ?
- 48. Your Proposition is Your Core Competency . You’ve Got to Know Yourself to Grow Yourself
- 49. P roposition P urpose Building Your BRAND ? P ackaging
- 50. What’s my brand?
- 51. What’s my brand?
- 52. How is Your Brand Perceived? What’s my brand?
- 53. How we are perceived: Visual 55% Voice 38% Verbal 7% Source: Albert Mehrabian, UCLA
- 58. P urpose P eople Building Your BRAND ? P roposition P ackaging
- 60. “ Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness = what you know x who you know ” Ridderstrale & Nordstom Funky Business
- 63. Your network is your net worth.
- 64. P urpose P ackaging P eople P erseverance Building Your BRAND ? P roposition
- 65. “ There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos
- 66. “ 3Cs” of Perseverance: (1) Clarity (about who you are and who you are not) (2) Consistency (in your message about who you are) (3) Constancy (continual visibility to your target audience).
- 67. P urpose P ackaging P eople P erseverance Building Your BRAND ? P roposition
- 69. where you go from here is up to you…
- 70. right now, you are a blank slate
- 71. You are the storyteller of your own life, and you can create your own legend or not. Isabel Allende
- 72. You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this … start today . Tom Peters Business writer, motivational speaker
- 73. All the Success ! Presented by: Rahila Narejo Also on Linkedin
Editor's Notes
- Before you can clearly describe your brand you need to look at the bigger picture: your purpose and vision, Purpose is internal, the role you might play in making a difference in this world. Your vision is external, its what you want to achieve or create through your role
- the way you physically and verbally communicate really does matter; people will make instant decisions about you that can be very hard to change, so make sure the right perception is created at the outset and that you are in control of that perception.