This document discusses the importance of branding for businesses. It states that a brand is defined by what customers think and feel about a business based on their perceptions, reputation, experiences, and ideas. It emphasizes that everything a business does, including its products, employees, marketing, business practices, location, and philanthropic efforts impact its brand. The document advises businesses to develop a simple, unique, and focused brand identity that demonstrates its goals, values, strengths, and passions. It stresses that a brand should never be an afterthought and can be built or destroyed through online reviews, so businesses must live their brand 24/7.

2. Promo Xpertz LLC.
Branding
What are your customers thinking
about you?

3. “Yourbrand is what your [customer] thinks
when he or she hears [orsees]your brand
name.It’s everything the public thinks they
knowabout you – both factual and
emotional. Your brand exists only in
someone’s mind.”
–Jerry McLaughlin,Forbes

4.  Your brand is made up of
perceptions, reputation,
experiences, ideas, identities.
 Your brand is affected by your
product or service quality, your
employees, your marketing efforts,
your business practices, your
geographic location, your
philanthropic efforts…
 …and just about anything else
under the sun.
Your Brand

5.  Your brand isn’t a logo or a
business card or letterhead
stationary. But those items
should communicate your brand.
 Everything about your business
should communicate luxury (or
whimsy or inclusiveness or
flavor, etc.).
Your Brand

6.  Your brand should never be an
afterthought.
 If you’re not branding your
business,someoneelse will (your
customers, your competition).
Your Brand

7.  In this day and age, your brand
can be built or destroyed by
Internet reviews (Yelp, Amazon,
TripAdvisor, Community boards,
Facebook).
 And it can happen lightning fast!
Your Brand

8.  Being good isn’t good enough
(because everyone says they’re
good).
 Develop a brand identity that’s
simple, unique and focused.
 Don’t try to be all things to all
people. Stay the course. Don’t
change horses in mid-stream when it
comes to branding. Be who you are
with all your might!
Your Brand

9. When youare developing a brand, ask yourself:
 What are my business’s goals?
 What does my business value?
 What makes us remarkable?
 What motivates us?
 What are we passionate about?
Demonstrate the answersin everything you do.
Developing Your Brand

10. Bea purple cow* Purple cows do not
have a brand identity crisis and they get
noticed.
*Seth Godin’s 2003 book: “Purple Cow:
Transforming Your Business by Being
Remarkable.”
Purple cow

11.  Love your brand and live it 24-
hours a day.
 Because if you don’t believe in
your brand, nobody else will.
Your Brand