Workshop presentation on personal branding

1. Building Your
Personal Brand
Inspiring You to Find
Your Rebel Voice

16. Reflection
Energy
BiographyExposure
Legacy
Rebel Voice
Formula

17. “No longer can you
just let your work
speak for itself, you
have to own the
definition of who you
are.”

18. “My work speaks for itself

19. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

24. Unique Promise of Value

25. The World’s Strongest Brands
Source: InterBrand

27. I’m a great
professional

28. I’m a great
professional

29. Trust me
he’s a great
professional

30. I’m a great professional
I’m a great professional
I’m a great professional

32. I understand that
you’re a great
professional

33. Attributes Skills
AudienceImpact

36. Attributes Skills
AudienceImpact
Personable

38. How do others describe you?
Functionally
Emotionally

39. Attributes Skills
AudienceImpact
Personable

41. Attributes Skills
AudienceImpact
Inspiring

44. Attributes Skills
AudienceImpact
Inspiring

48. Attributes Skills
AudienceImpact
Independent
Innovative

49. Top
10
Personal
Brand
Actions

51. Attributes Skills
AudienceImpact
Independent
Innovative

53. Attributes Skills
AudienceImpact
Custom

56. Attributes Skills
AudienceImpact
Custom
InspiringPersonable
Innovative
Independent

57. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

58. Personable
Inspiring
Independent
Innovative
Custom

59. Your Personal Brand Statement
Using my (unique attribute) and (key skill) ,
I help (target audience),
Effect (the impact you have).

60. Reflection
Energy
BiographyExposure
Legacy
Rebel Voice
Formula

66. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

68. "It's always
showtime.“
—David
D'Alessandro,

69. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

70. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

71. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

82. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

84. • Creating
• Curating
• Connecting
• Culture

91. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker

93. Experience
Assistant Manager, Respondent Contact Centre
September 1996 – Present (17 years 6 months)
XYZ Company
Project Manager
XYZ COMPANY
September 1999 – September 2009 (10 years 1 month)

102. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
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