This document provides tips on finding your personal brand voice through identifying your attributes, results you achieve, and core beliefs. It outlines a 3 step process of considering how others describe you, the results you achieve, and which famous person or brand you aspire to be. An example personal brand yell is given that emphasizes being personable, offering creative custom solutions, and inspiring innovation. The key considerations for an effective personal brand are that it communicates depth of meaning, makes an emotional connection, reflects the desired image, and leaves a lasting impression.

1. Branding &
Marketing
YOU
- Finding your
rebel voice

8. “My work speaks for itself”

10. Unique Promise of Value

11. The World’s Strongest Brands
Source: InterBrand

12. 3 Steps to Finding Your Brand Voice

13. ATTRIBUTES

16. How do others describe you?
Functionally
Emotionally

17. RESULTS

20. Blah, blah,
Blah, blah,
Blah, blah,
Blah, blah
Blah, blah
Blah, blah

22. Which famous person do
you aspire to be?

23. BELIEFS

24. What brand would you aspire to be?

25. Personable
Custom
Inspire
Innovative

26. My Rebel Yell
Using my personable approach
in offering creative, custom
solutions, I inspire professionals
to be innovative in how they
communicate their personal
brands.

27. Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression

29. “No longer can you
just let your work
speak for itself, you
have to own your
voice and the
definition of who
you are.”

30. Subscribe to FREE “Just My Toonies Worth” tips on personal branding.
branding
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