Uploaded byPaul Copcutt
Novartis Consumer
This document discusses how to build and manage a personal brand through finding one's "rebel voice." It outlines a 5 step formula for developing a personal brand statement, communicating your brand online and offline, and creating an action plan. The goal is to stand out from others in your field by defining your unique skills, experience, and values to potential clients or employers.
More Related Content
Similar to Novartis Consumer
Novartis Consumer
- 1. Build & ManageYour Personal and Online Brand Inspiring You to Find Your Rebel Voice
- 2. “My work speaksfor itself
- 3. “No longer canyou just let your work speak for itself, you have to own your voice and the definition of who you are.”
- 4. Todays Objectives • Whypersonal branding? • Brand history • Personal branding foundation • Your uniqueness • Personal brand statement • Communication • Online branding • Next step actions
- 5. Reflection Step 1 Energy Step 2 Biography Step3 Exposure Step 4 Legacy Step 5 Rebel Voice Formula
- 22. Unique Promise ofValue
- 23.
- 24.
- 25. Trust me he’s agreat professional
- 26. I’m a greatprofessional I’m a great professional I’m a great professional
- 28. I understand that you’rea great professional
- 29. The World’s StrongestBrands Source: InterBrand
- 31.
- 33. Values page inworkbook
- 34.
- 35.
- 39.
- 40. How do othersdescribe you? Functionally/Rationally Emotionally
- 42. Workbook page celebreityexercise
- 45. • Picture ofFascinate report
- 46.
- 47.
- 51.
- 52.
- 53.
- 57.
- 58.
- 60.
- 61.
- 65.
- 66.
- 67.
- 68.
- 69. Personal Brand Statement Witha personable approach and passionate inspiration I help independently minded professionals to be innovative with their personal brands through custom solutions.
- 70.
- 71.
- 73.
- 78. The Charismatic Brand “Aproduct, service or company (or person) for which people feel there is no substitute” Marty Neumeir
- 80.
- 81. Follow ‘The Donald’Rule “Show me someone without an ego and I will show you a loser”
- 82. 3 C’s ofBranding • Clarity • Consistency • Constancy
- 83. “The most exhausting thing youcan be is inauthentic” Anne Morrow Lindburgh
- 91.
- 92. Must Have NOTNice to Have 1. Skillset – What can you do? 2. Experience – What have you done? 3. Reputation – What are you known for? 4. Attitude – How do you do it? 5. Network – Who knows you’re doing it?
- 93.
- 99. "Going to Africa.Hope I don't get AIDS. Just kidding. I'm white!"
- 101. • Creating • Curating •Connecting • Culture
- 108. • Head ofInteractions • Ant Colony Foreman • Chief People Herder • Chatter Monkey • Community Data Guerrilla • Social Media Guru • Social Media Swami • Public Happy Maker
- 118.
- 119.
- 122. www.facebook.com/caree rhacking @paulcopcutt paul@paulcopcutt.com Subscribe to FREE“Rebel Voice” e-newsletter and get our best work in your in box www.paulcopcutt.com/glaxo http://ca.linkedin.com/in/paulcopcutt