Summary from Carmine Gallo's book The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success .... you can purchase the book from
http://www.amazon.com/Innovation-Secrets-Steve-Jobs-Breakthrough/dp/007174875X
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
The Masters Have Spoken: 13 Inspirational Personal Branding Quotesdomain .ME
We have made a collection of quotes about personal branding from people who have built strong and recognisable personal brands in their respective industries. People like Tom Peters, Oprah Winfrey, Jeff Bezos and others have created brands that will continue to live on long after their time.
We hope that you will find their stories insightful and inspiring and that you will use them as a guide for building your own personal brand.
Here is a presentation on personal branding using the Pecha Kucha style - 20 slides that each run automatically for 20 seconds each. Forces you to be clear, concise, and to the point in 6:40!
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
The Masters Have Spoken: 13 Inspirational Personal Branding Quotesdomain .ME
We have made a collection of quotes about personal branding from people who have built strong and recognisable personal brands in their respective industries. People like Tom Peters, Oprah Winfrey, Jeff Bezos and others have created brands that will continue to live on long after their time.
We hope that you will find their stories insightful and inspiring and that you will use them as a guide for building your own personal brand.
Here is a presentation on personal branding using the Pecha Kucha style - 20 slides that each run automatically for 20 seconds each. Forces you to be clear, concise, and to the point in 6:40!
Do you feel like you are the captain of your career, or more like a galley slave—chained to a job that you don’t like, or perhaps one that pays slave wages?
In this meeting, professional recruiter and STC Fellow Jack Molisani will discuss short-term tactics and long-term strategies for increasing your corporate value—and thus your standard of living.
“My career has had its highs, its lows, and everything in between. I learned from each win and each challenge, and I’ll share my life- and career-changing realizations with you in this entertaining and informative session.
As a mentor once told me: ‘Learn from the success and failures of others—it’s faster than making them yourself!’”
Do you want a better job? To make more money? To work fewer hours?
Be the Captain of your Career
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Big Ideas Bigger Dreams: Quotes from 45 Top Entrepreneurs of 2016SurveyCrest
Big Ideas and Bigger Dreams! The mantra that entrepreneurs live by.
Read these quotes and learn how to apply their lessons to your business and climb that elusive ladder to success.
30 Awesome Quotes To Inspire Your Next Big Customer Loyalty InitiativeAlex Andrade-Walz
In honor of International Customer Loyalty Month (April), here are 30 great quotes from thought leaders in the customer-first movement to inspire your next big customer loyalty strategy.
Learning's from book: The steve jobs way:
Key Aspects covered: Thoughts of steve jobs on:
Marketing
Team
Competition
Product and Design
Organization
Be your self
Integrated product teams are increasingly becoming the mainstream. But they don’t prevent the same challenges that befall any product development process. They can, however, arm you with unique perspectives for tackling those problems.
Two years and three products later, the lead of an integrated product team shares an approach to building a cohesive team with purpose. A look at ideas that succeeded, experiments that failed and the failures that succeeded.
Do you feel like you are the captain of your career, or more like a galley slave—chained to a job that you don’t like, or perhaps one that pays slave wages?
In this meeting, professional recruiter and STC Fellow Jack Molisani will discuss short-term tactics and long-term strategies for increasing your corporate value—and thus your standard of living.
“My career has had its highs, its lows, and everything in between. I learned from each win and each challenge, and I’ll share my life- and career-changing realizations with you in this entertaining and informative session.
As a mentor once told me: ‘Learn from the success and failures of others—it’s faster than making them yourself!’”
Do you want a better job? To make more money? To work fewer hours?
Be the Captain of your Career
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Big Ideas Bigger Dreams: Quotes from 45 Top Entrepreneurs of 2016SurveyCrest
Big Ideas and Bigger Dreams! The mantra that entrepreneurs live by.
Read these quotes and learn how to apply their lessons to your business and climb that elusive ladder to success.
30 Awesome Quotes To Inspire Your Next Big Customer Loyalty InitiativeAlex Andrade-Walz
In honor of International Customer Loyalty Month (April), here are 30 great quotes from thought leaders in the customer-first movement to inspire your next big customer loyalty strategy.
Learning's from book: The steve jobs way:
Key Aspects covered: Thoughts of steve jobs on:
Marketing
Team
Competition
Product and Design
Organization
Be your self
Integrated product teams are increasingly becoming the mainstream. But they don’t prevent the same challenges that befall any product development process. They can, however, arm you with unique perspectives for tackling those problems.
Two years and three products later, the lead of an integrated product team shares an approach to building a cohesive team with purpose. A look at ideas that succeeded, experiments that failed and the failures that succeeded.
Your Guide to Personal Branding, A to ZBarry Feldman
What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise guide.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Carmine Gallo’s book, The Innovation Secrets of Steve Jobs, reveals the 7 principles behind breakthrough success--principles that anyone can use to rethink, reinvent, and revitalize their career, brand, or business.
"Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobs
throughout his career and, more important, principles you can adopt today to “think different” and reinvent your
company, product or service." Carmine Gallo, columnist, BusinessWeek.com.
"Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobs
throughout his career and, more important, principles you can adopt today to “think different” and reinvent your
company, product or service." Carmine Gallo, columnist, BusinessWeek.com.
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think different’
in any profession or workplace. Among these principles are the importance of following one’s heart and pursuing one’s passion, as well as the importance of seeking out new experiences. Innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a wide range
of experiences. Simplicity is also crucial, because anything
which is more complicated than it needs to be will attract a narrower audience. Also important is the ability to communicate the importance and utility of one’s innovation, or tell its story, effectively.
Why say big companies don't make mistakes? Well only difference is they realize it early. Dell Web PC become of the early failures of Dell and this case study show why.
From then pen of Mark Schwahn and John Gatins here comes a movie which is more than just about basketball. It is about leadership and tools necessary to achieve goals as a team. 'Coach Carter' is based on a true story of Coach Ken Carter, a controversial high school basketball coach played by Samuel L. Jackson.
The Basics of Brand Management by Iftikhar Munir (Director at ZM TRADERS). Iftikhar Munir has over 15 years of experience of advertising, marketing and sales management at senior position.
#Madventure is an annual 4 Day – 3 Night adventure-style training event for young professionals and students who aren’t afraid to take "the road less travelled".
Absolutely one of the most inspiring book on New Thought. You cannot help being highly inspired by its reading. Read it a few pages at a time and meditate on what you have read.
Seminar held on May 30 at PC hotel Karachi... Organized by Tie Karachi.... loved it so sharing it with you.
Atif Farooqui - Currently working as Manager Trade Marketing at Continental Biscuits, Atif brings with him an experience of 9 years in the field of branding and trade marketing!
Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett, Babar brings along experience of 20 years in the field of advertising and branding!
Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an experience of 4 years in the field of branding!
Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
The Innovation Secrets of Steve Jobs
1. There are very few people in the world today more closely associated with
innovation than Apple co-founder, Steve Jobs. He is the classic American
entrepreneur—starting his company in the spare bedroom of his parents’ house, and
pioneering the first personal computer for everyday use.
2. The famed New York Times columnist, Thomas Friedman, wrote a column in which
he said America needs more jobs—Steve Jobs. He meant that innovation and
creativity must be nurtured and encouraged to help the U.S and other countries
emerge from the global recession. Everyone wants to learn more about Steve Jobs,
yet very few journalists have identified the principles that drive Steve Jobs and his
success. Until now, that is.
3. The Innovation Secrets of Steve Jobs (McGraw-Hill, October, 2010) reveals the 7
principles that are largely responsible for his breakthrough success; principles that
have guided Steve Jobs for his entire career and, more important, principles you
can adopt today to “think differently” about your company, product or service.
4. Steve Jobs has something to teach you about your career, your business, and your
brand. He thinks differently about every aspect of business – from product design to
marketing to communications. Here are the 7 principles responsible for Jobs’
breakthrough success.
5. Principle
One:
Do what
you love.
Passion is everything. Innovation—which simply means—new ways of doing things
that improve our lives---cannot flourish unless you are truly obsessed with making
something better—be it a product, a service, a method or a career.
6. “Have the courage to follow
your heart and intuition.
They somehow already know
what you truly want to
become.”
7. Jobs has followed his heart his entire career and that passion, he says, has made all
the difference. It’s very difficult to come up with new, creative ideas that move
society forward if you are not passionate about the subject.
8. In 1972, Steve Jobs dropped out of Reed College in Portland after just one
semester.
9. He stayed another 18 months to “drop in” to those classes he enjoyed, like
calligraphy. Calligraphy didn’t have any obvious practical application in his life but it
would come back to Jobs when he created the Mac.
10. The Macintosh was the world’s first computer with beautiful fonts and typography. If
Steve Jobs hadn’t followed his passion, we’d still be entering line commands.
11. “Being the richest man in the
cemetery doesn’t matter to
me. Going to be bed at night
saying we’ve done
something wonderful—
that’s what matters to me.”
12. “Passion won’t protect you against setbacks, but it will ensure that no failure is ever
final.” – Bill Strickland
13. “I don’t mind failure. I’ve always thought that schoolchildren should be marked by
the number of failures they’ve had.” – James Dyson
14. How to do find your passion? Passions are those ideas that don’t leave you alone.
They are the hopes, dreams and possibilities that consume your thoughts. Follow
those passions despite skeptics and naysayers who do not have the courage to
follow their dreams.
15. Principle
Two:
Put a dent
in the
universe.
This speaks to vision. Innovation doesn’t take place in a vacuum. You need to know
where you’re going, what the ultimate destination is, and you need to inspire others,
evangelists.
16. “We’re gambling on our
vision, and we’d rather do
that than make ‘me-too’
products.”
17. Steve Jobs has never underestimated the power of vision to move a brand forward.
In 1976, Steve Wozniak was captivated by Jobs’ vision to “put a computer in the
hands of everyday people.”
18. In 1979, Jobs took a tour of the Xerox research facility in Palo Alto, California. There
he saw a new technology that let users interact with the computer via colorful
graphical icons on the screen instead of entering complex line commands.
19. It was called a “graphical user interface.” In that moment, Jobs knew that this
technology would allow him to fulfill his vision of putting a computer in the hands of
everyday people. Jobs later said that Xerox could have “dominated” the computer
industry but instead its ‘vision’ was limited to building another copier. Two people
can see the same thing but perceive it differently based on their vision.
20. Steve Jobs set out with a vision to change the world. What’s your vision for your
product, brand, and your career?
21. Passion fuels the rocket, but vision points the rocket to its ultimate destination.
22. Principle
Three:
Kick start
your
brain.
Creativity leads to innovative ideas. Jobs believes that a broad set of experiences
expands our understanding of the human experience. A broader understanding
leads to breakthroughs that others may have missed. Breakthrough innovation
requires creativity and creativity requires that you think differently about…the way
you think.
24. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-
like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal,
Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply
said, “I came up with a name for our company—Apple.” Wozniak said they could
have tried to come up with more technical sounding names but their vision was to
make computers approachable. Apple fit perfectly.
25. Calligraphy Dalai Lama
Four Seasons
Mercedes-Benz
India
Apples
Steve Jobs creates new ideas precisely because he has spent a lifetime exploring
new and unrelated things—seeking out diverse experiences. Jobs hired people from
outside the computing profession, he studied the art of calligraphy in college,
meditated in an Indian ashram, and evaluated The Four Seasons hotel chain as he
developed the customer service model for the Apple Stores. Look outside your
industry for inspiration.
26. “Part of what made the
Macintosh great was that the
people working on it were
musicians, and poets, and artists,
and zoologists, and historians who
also happened to be the best
computer scientists in the world.”
27. Principle
Four:
Sell
dreams,
not
products.
Your customers don’t care about your product, your company or your brand. They
care about themselves, their hopes, their dreams, their ambitions. Help them fulfill
their dreams and you will them over.
28. “The people who are crazy
enough to change the world
are the ones who do.”
—Apple Ad
29. Steve Jobs doesn’t rely on focus groups. If he had, they may never have enjoyed
iPods, iTunes, the iPhone, the iPad, or Apple Stores. Jobs does not need focus
groups because he understands his customers really, really well. Yes, sometimes
better than they know themselves!
30. When Jobs returned to Apple in 1997 after a 12-year absence, Apple faced an
uncertain future. Jobs closed his presentation that year at Macworld in Boston with
an observation that set the tone for Apple’s resurgence: “I think you have to think
differently to buy an Apple computer. A lot of times people think they’re crazy, but in
that craziness we see genius.”
31. When Jobs returned to Apple in 1997 after a 12-year absence, Apple faced an
uncertain future. Jobs closed his presentation that year at Macworld in Boston with
an observation that set the tone for Apple’s resurgence: “I think you have to think
differently to buy an Apple computer. A lot of times people think they’re crazy, but in
that craziness we see genius.”
33. “Innovation comes from saying no
to 1,000 things to make sure we
don’t get on the wrong track or try
to do too much.”
34. Jonathan Ive, Apple design guru: “We are absolutely consumed by trying to develop
a solution that is very simple, because as physical beings we understand clarity.”
Your customers demand simplicity and simplicity requires that you eliminate
anything that clutters the user experience.
35. Steve Jobs reduced complexity in the Smartphone category by eliminating the
keyboard.
36. The iPad is so simple a 2-year-old can use it.
38. “Get rid of the crappy stuff and
focus on the good stuff.”
Steve Jobs’ advice to the new Nike CEO, Mark Parker.
39. The designers behind the wildly popular Flip video camera found inspiration in Apple
products. Their goal—anyone should be able to enjoy it out of the box in 30 seconds.
40. Mick Mountz, the CEO of Kiva Systems and a former Apple employee, said he
designed these warehouse robots after asking himself, “What would Steve do?”
43. “People don’t want to just buy
personal computers anymore.
They want to know what they
can do with them, and we’re
going to show people exactly that
44. Jobs has made the Apple Store the gold standard in customer service by introducing
simple innovations any business can adopt to create deeper, more emotional
connections with their customers. For example, there are no cashiers in an Apple
store. There are experts, consultants, even geniuses, but no cashiers.
45. Apple created an innovative retail experience by studying a company known for its
customer experience—The Four Seasons. Apple Stores would attract shoppers not
by moving boxes, but by “enriching lives.” The lesson—don’t move “product.” Enrich
lives instead and watch your sales soar.
46. 1 4
3
2
5
Carmine’s experience buying a MacBook pro at the Apple store was like being set up
on a date and establishing a life-long commitment to the brand.
47. ABT Electronics in Chicago also sought inspiration outside conventional norms. The
Lobby looks like the atrium at the Bellagio hotel in Las Vegas, complete with dancing
water fountain.
48. ABT even built an aquarium inspired by the giant fish tank behind the check in desk
at the Las Vegas Mirage hotel.
49. “If you just think about what makes customers and employees happy, in today’s
world that ends up being good for business.” – Tony Hsieh, Zappos CEO
51. “You baked a really lovely
cake but then you used
for frosting.”
52. You can have the most innovative idea in the world, but if you can’t get people
excited about it, it doesn’t matter. Steve Jobs is considered one of the greatest
corporate storytellers in the world because his presentations inform, educate and
entertain.
53. There are no bullet points in a Steve Jobs presentation
55. This is a real PowerPoint slide used by the U.S military. If commanders can
understand this, they can win the war.
56. Steve Jobs thinks visually about presenting ideas, products, and information.
57. Simplicity: The Elimination of Clutter
In Apple’s design world, simplicity is the elimination of clutter. The same holds true
for a Steve Jobs presentation.
59. BIRD
10% 65%
If information is presented verbally, your audience will remember 10% of the
information. Attach a picture and retention goes up to 65%.
60. Text and images are so much more interesting than bullet points alone.
63. “We don’t need you. You haven’t
gotten through college yet.”
“Get your feet off my desk.
Get out of here. You stink
and we’re not going to buy
your product.”
“Your problem is that you still
believe the way to grow is to serve
caviar in a world that seems pretty
content with cheese and crackers.”
“There’s no reason why anyone
would want a computer in their
home.”
Imagine how one young man with big dreams must have felt when he heard the
following. Of course, these statements were all directed at one time or another to
Steve Jobs.
64. “Don’t the let noise of
others’ opinions drown out
your own inner voice.”
65. “Dream bigger.”
Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-
taking and risk taking takes courage and a bit of craziness. See genius in your
craziness. Believe in yourself and your vision and be prepared to constantly defend
those beliefs. Only then will innovation be allowed to flourish and only then will you
be able to lead an “insanely great” life.
Editor's Notes
There are very few people in the world today more closely associated with innovation than Apple co-founder, Steve Jobs. He is the classic American entrepreneur—starting his company in the spare bedroom of his parents’ house, and pioneering the first personal computer for everyday use.
The famed New York Times columnist, Thomas Friedman, wrote a column in which he said America needs more jobs—Steve Jobs. He meant that innovation and creativity must be nurtured and encouraged to help the U.S and other countries emerge from the global recession. Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the principles that drive Steve Jobs and his success. Until now, that is.
The Innovation Secrets of Steve Jobs (McGraw-Hill, October, 2010) reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Steve Jobs for his entire career and, more important, principles you can adopt today to “think differently” about your company, product or service.
Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business – from product design to marketing to communications. Here are the 7 principles responsible for Jobs’ breakthrough success.
Principle One: Do what you love. Passion is everything. Innovation—which simply means—new ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something better—be it a product, a service, a method or a career.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
Jobs has followed his heart his entire career and that passion, he says, has made all the difference. It’s very difficult to come up with new, creative ideas that move society forward if you are not passionate about the subject.
In 1972, Steve Jobs dropped out of Reed College in Portland after just one semester,
He stayed another 18 months to “drop in” to those classes he enjoyed, like calligraphy. Calligraphy didn’t have any obvious practical application in his life but it would come back to Jobs when he created the Mac
The Macintosh was the world’s first computer with beautiful fonts and typography. If Steve Jobs hadn’t followed his passion, we’d still be entering line commands.
Being the richest man in the cemetary doesn’t matter to me. Going to be bed at night saying, we’ve done something wonderful. That’s what matters.
“ Passion won’t protect you against setbacks, but it will ensure that no failure is ever final.” – Bill Strickland
“ I don’t mind failure. I’ve always thought that schoolchildren should be marked by the number of failures they’ve had.” – James Dyson
How to do find your passion? Passions are those ideas that don’t leave you alone. They are the hopes, dreams and possibilities that consume your thoughts. Follow those passions despite skeptics and naysayers who do not have the courage to follow their dreams.
Principle Two: Put a dent in the universe. This speaks to vision. Innovation doesn’t take place in a vacuum. You need to know where you’re going, what the ultimate destination is, and you need to inspire others, evangelists.
“ We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.” – Steve Jobs
Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs’ vision to “put a computer in the hands of everyday people.”
In 1979, Jobs took a tour of the Xerox research facility in Palo Alto, California. There he saw a new technology that let users interact with the computer via colorful graphical icons on the screen instead of entering complex line commands.
It was called a “graphical user interface.” In that moment, Jobs knew that this technology would allow him to fulfill his vision of putting a computer in the hands of everyday people. Jobs later said that Xerox could have “dominated” the computer industry but instead its ‘vision’ was limited to building another copier. Two people can see the same thing but perceive it differently based on their vision.
Steve Jobs set out with a vision to change the world. What’s your vision for your product, brand, and your career?
Passion fuels the rocket, but vision points the rocket to its ultimate destination.
Principle Three: Kick start your brain. Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed Breakthrough innovation requires creativity and creativity requires that you think differently about…the way you think.
The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, “I came up with a name for our company—Apple.” Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly.
Steve Jobs creates new ideas precisely because he has spent a lifetime exploring new and unrelated things—seeking out diverse experiences. Jobs hired people from outside the computing profession, he studied the art of calligraphy in college, meditated in an Indian ashram, and evaluated The Four Season s hotel chain as he developed the customer service model for the Apple Stores. Look outside your industry for inspiration.
Principle Four: Sell dreams, not products. Your customers don’t care about your product, your company or your brand. They care about themselves, their hopes, their dreams, their ambitions. Help them fulfill their dreams and you will will them over.
Steve Jobs doesn’t rely on focus groups. If he had, they may never have enjoyed iPods, iTunes, the iPhone, the iPad, or Apple Stores. Jobs does not need focus groups because he understands his customers really, really well. Yes, sometimes better than they know themselves!
When Jobs returned to Apple in 1997 after a 12-year absence, Apple faced an uncertain future. Jobs closed his presentation that year at Macworld in Boston with an observation that set the tone for Apple’s resurgence: “I think you have to think differently to buy an Apple computer. A lot of times people think they’re crazy, but in that craziness we see genius.”
How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. Nobody cares about your company or product. They care about themselves, their dreams, and their goals. Help them achieve their aspirations and you’ll win them over the Steve Jobs way.
Principle Five: Say no to 1,000 things.
Jonathan Ive, Apple design gur: “We are absolutely consumed by trying to develop a solution that is very simple, because as physical beings we understand clarity.” Your customers demand simplicity and simplicity requires that you eliminate anything that clutters the user experience.
Steve Jobs reduced complexity in the Smartphone category by eliminating the keyboard.
The iPad is so simple a 2-year-old can use it.
The Apple Web site features one product.
Steve Jobs’ advice to the new Nike CEO, Mark Parker.
The designers behind the wildly popular Flip videocamera found inspiration in Apple products. Their goal—anyone should be able to enjoy it out of the box in 30 seconds.
Mick Mountz, the CEO of Kiva Systems and a former Apple employee, said he designed these warehouse robots after asking himself, “What would Steve do?”
Simplicity is the elimination of clutter—for Apple and Nobu.
Principle Six: Create insanely great experiences.
Jobs has made the Apple Store the gold standard in customer service by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers.
Apple created an innovative retail experience by studying a company known for its customer experience—The Four Seasons. Apple Stores would attract shoppers not by moving boxes, but by “ enriching lives.” The lesson—don’t move “product.” Enrich lives instead and watch your sales soar.
Carmine’s experience buying a MacBook pro at the Apple store was like being set up on a date and establishing a life-long commitment to the brand.
Abt Electonics in Chicago also sought inspiration outside conventional norms. The Lobby looks like the atrium at the Bellagio hotel in Las Vegas, complete with dancing water fountain.
Abt even built an aquarium inspired by the giant fish tank behind the check in desk at the Las Vegas Mirage hotel.
“ If you just think about what makes customers and employees happy, in today’s world that ends up being good for business.” – Tony Hsieh, Zappos CEO
Principle Seven: Master the message.
You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Steve Jobs is considered one of the greatest corporate storytellers in the world because his presentations inform, educate and entertain.
There are no bullet points in a Steve Jobs presentation
Most PowerPoint slides are a confusing, convoluted mess.
This is a real PowerPoint slide used by the U.S military. If commanders can understand this, they can win the war.
Steve Jobs thinks visually about presenting ideas, products, and information.
In Apple’s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation.
If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%.
Text and images are so much more interesting than bullet points alone.
One More Thing… Don’t let the bozos get you down
Innovation takes confidence, boldness and the discipline to tune out negative voices.
Imagine how one young man with big dreams must have felt when he heard the following. Of course, these statements were all directed at one time or another to Steve Jobs.
Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life.