T20 u20 2014

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T20 u20 2014

  1. 1. www.paulcopcutt.com
  2. 2. Paul Copcutt – Personal Brand Architect Managing & Developing Your Personal Brand The pitfalls of doing it the same way as everyone else
  3. 3. ATTRIBUTES: Direct, Humourous, Bright PASSIONS: Clothing & Sports VALUES: Honesty, Family, Tenacity, Winning PERSONAL BRAND STATEMENT; I make the best of any situation through a mix of honesty and humour that builds relationships and wins business.
  4. 4. https://www.youtube.com/watch?v=uNkqDh29lrk
  5. 5. I’m a great professional
  6. 6. I’m a great professional
  7. 7. Trust me he’s a great professional
  8. 8. I’m a great professional I’m a great professional I’m a great professional
  9. 9. I understand that you’re a great professional
  10. 10. ““My work speaks for itself”My work speaks for itself”
  11. 11. Unique Promise of Value
  12. 12. The WorldThe World’s Strongest Brands’s Strongest Brands Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk
  13. 13. Essence Understanding the Essence of YOU
  14. 14. ATTRIBUTESATTRIBUTES
  15. 15. Top 10 Personal Brand Actions
  16. 16. How do others describe you?How do others describe you? Functionally Emotionally
  17. 17. You • Strengths • Values • Passions • Vision • Purpose
  18. 18. PERCEPTIONSPERCEPTIONS
  19. 19. Which famous person doWhich famous person do you aspire to be?you aspire to be?
  20. 20. Others • Skills • Perceptions – 360 • Leadership • Results
  21. 21. SOLUTIONSSOLUTIONS
  22. 22. What brand would you aspire to be?What brand would you aspire to be?
  23. 23. PersonablePersonable InspireInspire InnovativeInnovative
  24. 24. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
  25. 25. Interested Inspiring Informative
  26. 26. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
  27. 27. Users • Demographics • Psychographics • Communication • Media • Networks • Solutions
  28. 28. Consider Your Brand MUST…….Consider Your Brand MUST……. • Communicate a depth of meaning • Make emotional connection • Reflect the desired image • Leave a lasting impression STAND OUT
  29. 29. The Charismatic Brand “A product, service or company (or person) for which people feel there is no substitute” Marty Neumeir
  30. 30. "It's always showtime.“ —David D'Alessandro,
  31. 31. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser”
  32. 32. “The most exhausting thing you can be is inauthentic” Anne Morrow Lindburgh
  33. 33.  "Going to Africa. Hope I don't get  AIDS. Just kidding. I'm white!"
  34. 34. http://www.youtube.com/watch?v=kOMPU___lQk 
  35. 35. ““No longer can youNo longer can you just let your workjust let your work speak for itself,speak for itself, you have to ownyou have to own your voice andyour voice and the definition ofthe definition of who you are.”who you are.”
  36. 36. www.facebook.com/careerhacking @paulcopcutt paul@paulcopcutt.compaul@paulcopcutt.com Subscribe to FREESubscribe to FREE “Just My Toonies Worth” tips on personal branding &“Just My Toonies Worth” tips on personal branding & receive thereceive the “7 Pillars of Personal Brand Leadership” e-book“7 Pillars of Personal Brand Leadership” e-book www.paulcopcutt.com/wilbwww.paulcopcutt.com/wilb http://ca.linkedin.com/in/paulcopcutt

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