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7Quotes
from
SteveJobs
BuildingYourBrand
on
Steve Jobs was a natural. You might even say Jobs built one
of the world's strongest brands without ever setting out to
"brand" his company. Instead, he focused on making great
consumer products. His brand developed around him. Check
out 7 top branding tips from Jobs...
“Be a yardstick
of quality.
Some people
aren’t used to
an environment
where
excellence is
expected.”
“Sometimes when you innovate,
you make mistakes. It is best to
admit them quickly, and get on
with improving your other
innovations.”
“Creativity is just
connecting things.
When you ask creative
people how they did
something, they feel a
little guilty because
they didn’t really do
it, they just saw
something. It seemed
obvious to them after
a while. That’s
because they were
able to connect
experiences they’ve
had and synthesize
new things.”
“Design is not just what it
looks like and feels like.
Design is how it works.”
“And it comes from
saying no to 1,000
things to make sure we
don’t get on the wrong
track or try to do too
much. We’re always
thinkSing about new
markets we could
enter, but it’s only by
saying no that you can
concentrate on the
things that are really
important.”
“It’s hard to tell with
these Internet startups if
they’re really interested
in building companies or
if they’re just interested
in the money. I can tell
you, though: If they
don’t really want to
build a company, they
won’t luck into it. That’s
because it’s so hard that
if you don’t have a
passion, you’ll give up.”
“It took us three years
to build the next
computer. If we’d given
customers what they
said they wanted, we’d
have built a computer
they’d have been happy
with a year after we
spoke to them – not
something they’d want
now.”
In order for a brand to be
truly successful, it has to
know how to anticipate need.
Has any company ever been
as successful as Apple in this
arena?
Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
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business, providing content
marketing strategies applicable to
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7 Quotes from Steve Jobs on Building Your Brand

  • 2. Steve Jobs was a natural. You might even say Jobs built one of the world's strongest brands without ever setting out to "brand" his company. Instead, he focused on making great consumer products. His brand developed around him. Check out 7 top branding tips from Jobs...
  • 3. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
  • 4. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
  • 5. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
  • 6. “Design is not just what it looks like and feels like. Design is how it works.”
  • 7. “And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinkSing about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
  • 8. “It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.”
  • 9. “It took us three years to build the next computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.”
  • 10. In order for a brand to be truly successful, it has to know how to anticipate need. Has any company ever been as successful as Apple in this arena?
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