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www.paulcopcutt.com
Stand Up
Stand Out
Get Ahead
Paul Copcutt – Personal Brand Architect
ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity, Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.
I’m a great
professional
I’m a great
professional
Trust me
he’s a great
professional
I’m a great professional
I’m a great professional
I’m a great professional
I understand that
you’re a great
professional
“My work speaks for itself”
Unique Promise of Value
The World’s Strongest Brands
Source: InterBrand
Essence
Understanding the Essence of YOU
ATTRIBUTES
Top
10
Personal
Brand
Actions
How do others describe you?
Functionally
Emotionally
You
• Strengths
• Values
• Passions
• Vision
• Purpose
PERCEPTIONS
Which famous person do
you aspire to be?
Others
• Skills
• Perceptions – 360
• Leadership
• Results
SOLUTIONS
What brand would you aspire to be?
Personable Inspire Innovative
Your PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate
Interested
Inspiring
Informative
Your PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate
Users
• Demographics
• Psychographics
• Communication
• Media
• Networks
• Solutions
Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT
The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir
"It's always
showtime.“
—David
D'Alessandro,
Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
“The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh
• Identify your value
proposition and develop
your PBS
• Create a branded bio
• ‘Brag’ sheet based on
strengths and measurable
achievements
“No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
www.facebook.com/careerhacking
@paulcopcutt
paul@paulcopcutt.com
Subscribe to FREE “Just My Toonies Worth” tips on personal branding &
receive the “7 Pillars of Personal Brand Leadership” e-book
www.paulcopcutt.com/wilb
http://ca.linkedin.com/in/paulcopcutt

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Wilb 2014