Uploaded byPaul Copcutt
Felix November 2016
This document discusses building a personal brand through establishing a strong foundation, discovering your uniqueness, and effectively communicating your message. It emphasizes that you must define yourself instead of relying solely on your work, and stresses developing a clear personal brand statement, unique skills positioning, and target audience. The document provides guidance on crafting an impactful personal brand online through social media and a polished LinkedIn profile.
More Related Content
Similar to Felix November 2016
Felix November 2016
- 1.
- 2. “My work speaksfor itself
- 3. WHAT IS PERSONALBRANDING?
- 8.
- 9. “No longer canyou just let your work speak for itself, you have to own the definition of who you are.”
- 11. Todays Objectives • Brandhistory • Personal branding • Ideas for use in job search • Online Brand • Next step
- 13.
- 14. 1 •FOUNDATION 2 •DISCOVERY 3•MESSAGING 4 •COMMUNICATION 5 •ENVIRONMENT Brandtastic Personal Brand System
- 16. WHAT IS ABRAND?
- 17. Unique Promise ofValue
- 19. The World’s StrongestBrands Source: InterBrand
- 20. What is oneof your favourite brands? Why?
- 21. PERSONAL BRAND FOUNDATION- APPOINTING YOUR VP’S
- 22. 1 •FOUNDATION 2 •DISCOVERY 3•MESSAGING 4 •COMMUNICATION 5 •ENVIRONMENT Brandtastic Personal Brand System
- 26. YOUR UNIQUENESS –STRENGTHS, ATTRIBUTES & SKILLS
- 27. 1 •FOUNDATION 2 •DISCOVERY 3•MESSAGING 4 •COMMUNICATION 5 •ENVIRONMENT Brandtastic Personal Brand System
- 31. How do othersdescribe you? Functionally/Rationally Emotionally
- 33. Three words relatedto that celebrity Leader-like , Persuasive, Visionary Who is their target audience? Shareholders and Financial Investors What is the impact that they have? Turning around under performing manufacturers I have the vision and leadership to take under performing manufacturing operations and turn them into 21st century leading companies #1 or #2 in their market.
- 34. Name the Celebrity 1.Identify three words related to that celebrity 2. Who is their target audience? 3. What is the impact that they have? 4. Now combine those three answers in to a tagline to describe the celebrity that the rest of the room can guess who it is. 5 Minutes
- 35. What are yourunique skills?
- 38. YOUR TARGET AUDIENCE& THE IMPACT YOU HAVE
- 39. 1 •FOUNDATION 2 •DISCOVERY 3•MESSAGING 4 •COMMUNICATION 5 •ENVIRONMENT Brandtastic Personal Brand System
- 43. Target audience &Impact 1. Who is the main target audience you interact with? 1. Who are you looking to influence? 2. What is the impact you have on them?
- 45.
- 46. Personal Brand Statement PersonalBrand Statement Profile & Resume Formal Networking Social Situations Clients
- 47. Not afraid toset the tough direction that will have lasting impact for the firm, I challenge the partners and staff to be bold in their behaviours, actions and decisions through collaboration.
- 48. Through my globalexposure and experience, I appreciate and champion the need and benefits of diversity to improve the firm, business and community.
- 50. The Charismatic Brand “Aproduct, service or company (or person) for which people feel there is no substitute” Marty Neumeir
- 51.
- 52. 1 •FOUNDATION 2 •DISCOVERY 3•MESSAGING 4 •COMMUNICATION 5 •ENVIRONMENT Brandtastic Personal Brand System
- 53.
- 59. Follow ‘The Donald’Rule “Show me someone without an ego and I will show you a loser” • Clarity • Consistency • Constantly © Paul Copcutt Unlimited 2015-2016
- 60. “The most exhausting thing youcan be is inauthentic” Anne Morrow Lindburgh
- 62. 1 •FOUNDATION 2 •DISCOVERY 3•MESSAGING 4 •COMMUNICATION 5 •ENVIRONMENT Brandtastic Personal Brand System
- 72.
- 74. • First digital impression •Where people check you out • Expand your network © Paul Copcutt Unlimited 2015-2016
- 78. © Paul CopcuttUnlimited 2015-2016
- 79. © Paul CopcuttUnlimited 2015-2016
- 81.
- 82. Your Personal Brandon LinkedIn • Connect with me http://ca.linkedin.com/in/paulcopcutt • I will assess your profile and tell you the top 5 actions to improve your profile. • Implement those changes over the next few days.
- 84.