The document is from Paul Copcutt, who is described as a "Personal Brand Architect" and provides tips on developing a strong personal brand, including identifying one's values, passions, and strengths; crafting a clear personal brand statement; and owning one's personal brand through active promotion on social media and other channels. The document encourages the reader to stand out and get ahead by strategically developing their personal brand.

1. www.paulcopcutt.com

2. Stand Up
Stand Out
Get Ahead
Paul Copcutt – Personal Brand Architect

3. http://www.youtube.com/watch?v=AwzNXYoitLo&li

6. ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity,
Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.

9. I’m a great
professional

10. I’m a great
professional

11. Trust me
he’s a great
professional

12. I’m a great professional
I’m a great professional
I’m a great professional

14. I understand that
you’re a great
professional

17. “My work speaks for itself”

22. Unique Promise of Value

23. The World’s Strongest Brands
Source: InterBrand

24. Understanding the Essence of YOU
Essence

25. ATTRIBUTES

28. Top
10
Personal
Brand
Actions

29. How do others describe you?
Functionally
Emotionally

30. You
•
•
•
•
•
Strengths
Values
Passions
Vision
Purpose

31. PERCEPTIONS

33. Which famous person do
you aspire to be?

34. Others
•
•
•
•
Skills
Perceptions – 360
Leadership
Results

35. SOLUTIONS

36. What brand would you aspire to be?

37. http://www.youtube.com/watch?v=JKIAOZZritk

38. Personable
Inspire
Innovative

39. Your PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate

40. Interested
Inspiring
Informative

41. Your PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate

42. Users
•
•
•
•
•
•
Demographics
Psychographics
Communication
Media
Networks
Solutions

43. Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT

44. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

46. "It's always
showtime.“
—David
D'Alessandro,

47. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

48. “The most exhausting
thing you can be is
inauthentic”
Anne Morrow Lindburgh

56. • Identify your value
proposition and develop
your PBS
• Create a branded bio
• ‘Brag’ sheet based on
strengths and measurable
achievements

57. http://www.youtube.com/watch?v=kOMPU___lQk

58. “No longer can you
just let your work
speak for itself, you
have to own your
voice and the
definition of who
you are.”

60. Subscribe to FREE “Just My Toonies Worth” tips on personal branding &
receive the “7 Pillars of Personal Brand Leadership” e-book
www.paulcopcutt.com/saint-gobain
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@paulcopcutt
paul@paulcopcutt.com