This document discusses 3D branding and personal branding. It provides information on leveraging employee strengths for engagement and performance. It also discusses understanding your own attributes, perceptions others have, and solutions for users. The goal is to create a charismatic personal brand where people feel there is no substitute.

1. 3D Branding
Making the connection for
You, Team & Company
Leveraging employee
strengths for greater
engagement and higher
performance

3. ““My work speaks for itself”My work speaks for itself”
COMPANY

5. ATTRIBUTES: Humourous, Bright
PERCEPTIONS: Sports/Clothing fanatic, Tells it like it is
SOLUTIONS: Sales partnerships, Collaboration, National retail
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.

6. The WorldThe World’s Strongest Brands’s Strongest Brands
Source: InterBrand

11. 1999
2009

12. Essence
Understanding
Your Operating Uniqueness

13. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

14. ATTRIBUTES - YouATTRIBUTES - You

15. How do others describe you?How do others describe you?
Functionally
Emotionally

16. You
• Strengths
• Values
• Passions
• Vision
• Purpose

18. PERCEPTIONS - OthersPERCEPTIONS - Others

19. Which famous person doWhich famous person do
you aspire to be?you aspire to be?

20. Others
• Skills
• Perceptions – 360
• Leadership
• Results

22. SOLUTIONS - UsersSOLUTIONS - Users

23. What brand would you aspire to be?What brand would you aspire to be?

24. Users
• Demographics
• Psychographics
• Communication
• Media
• Networks
• Solutions

25. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

26. PersonablePersonable InspireInspire InnovativeInnovative

27. "It's always
showtime.“
—David
D'Alessandro,

30. ““No longer can youNo longer can you
just let your workjust let your work
speak for itself,speak for itself,
you have to ownyou have to own
your voice andyour voice and
the definition ofthe definition of
who you are.”who you are.”

31. www.facebook.com/careerhacking
@paulcopcutt
paul@paulcopcutt.compaul@paulcopcutt.com
www.paulcopcutt.com/HRLeaders
http://ca.linkedin.com/in/paulcopcutt

32. ?