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Nestle 2014

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NESTLE slides from presentation

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Nestle 2014

  1. 1. www.paulcopcutt.com
  2. 2. How to Use Personal Branding For Success Paul Copcutt – Personal Brand Architect
  3. 3. ““My work speaks for itself”My work speaks for itself”
  4. 4. ATTRIBUTES: Direct, Humourous, Bright PASSIONS: Clothing & Sports VALUES: Honesty, Family, Tenacity, Winning PERSONAL BRAND STATEMENT; I make the best of any situation through a mix of honesty and humour that builds relationships and wins business.
  5. 5. https://www.youtube.com/watch?v=uNkqDh29lrk
  6. 6. I’m a great professional
  7. 7. I’m a great professional
  8. 8. Trust me he’s a great professional
  9. 9. I’m a great professional I’m a great professional I’m a great professional
  10. 10. I understand that you’re a great professional
  11. 11. Unique Promise of Value
  12. 12. The WorldThe World’s Strongest Brands’s Strongest Brands Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk
  13. 13. Essence Understanding the Essence of YOU
  14. 14. ATTRIBUTESATTRIBUTES
  15. 15. How do others describe you?How do others describe you? Functionally Emotionally
  16. 16. You • Strengths • Values • Passions • Vision • Purpose
  17. 17. • Integrity • Passion • Respect • Risk Taking • Collaboration
  18. 18. PERCEPTIONSPERCEPTIONS
  19. 19. Which famous person doWhich famous person do you aspire to be?you aspire to be?
  20. 20. Top 10 Personal Brand Actions
  21. 21. Others • Skills • Perceptions – 360 - Fascinate • Leadership • Results
  22. 22. SOLUTIONSSOLUTIONS
  23. 23. What brand would you aspire to be?What brand would you aspire to be?
  24. 24. PersonablePersonable InspireInspire InnovativeInnovative
  25. 25. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
  26. 26. Interested Inspiring Informative
  27. 27. Your PBS – an ExampleYour PBS – an Example Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity. Analytical Intelligent Makes the complex simple Corporate
  28. 28. Users • Demographics • Psychographics • Communication • Media • Networks • Solutions
  29. 29. Consider Your Brand MUST…….Consider Your Brand MUST……. • Communicate a depth of meaning • Make emotional connection • Reflect the desired image • Leave a lasting impression STAND OUT
  30. 30. The Charismatic Brand “A product, service or company (or person) for which people feel there is no substitute” Marty Neumeir
  31. 31. "It's always showtime.“ —David D'Alessandro,
  32. 32. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser”
  33. 33. “The most exhausting thing you can be is inauthentic” Anne Morrow Lindburgh
  34. 34. • Identify your value proposition and develop your PBS • Create a branded bio • ‘Brag’ sheet based on strengths and measurable achievements
  35. 35. "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
  36. 36. • Trusted source - up to 4x more Edelman 2014 Trust Barometer • Talent attraction • Stronger relationships • Collaboration
  37. 37. http://youtu.be/Lhk9fGYGddg
  38. 38. Next steps…… • 3 Personal Brand Actions to elevate your brand at Nestle • When are they going to happen and how will you measure their impact? • Who is going to hold you accountable?
  39. 39. ““No longer can youNo longer can you just let your workjust let your work speak for itself,speak for itself, you have to ownyou have to own your voice andyour voice and the definition ofthe definition of who you are.”who you are.”
  40. 40. www.facebook.com/careerhacking @paulcopcutt paul@paulcopcutt.compaul@paulcopcutt.com Subscribe to FREESubscribe to FREE “Rebel Voice” tips on personal branding &“Rebel Voice” tips on personal branding & receive thereceive the ““Personal Brand Starter KitPersonal Brand Starter Kit”” www.paulcopcutt.comwww.paulcopcutt.com/nestle/ http://ca.linkedin.com/in/paulcopcutt

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