1. www.paulcopcutt.com

2. Stand Up
Stand Out
Get Ahead
Paul Copcutt – Personal Brand Architect

5. ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity, Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.

7. https://www.youtube.com/watch?v=uNkqDh29lrk

8. I’m a great
professional

9. I’m a great
professional

10. Trust me
he’s a great
professional

11. I’m a great professional
I’m a great professional
I’m a great professional

13. I understand that
you’re a great
professional

16. “My work speaks for itself”

21. Unique Promise of Value

22. The World’s Strongest Brands
Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk

23. You
User
Others
Essence
Understanding the Essence of YOU

24. ATTRIBUTES

27. Top
10
Personal
Brand
Actions

28. How do others describe you?
Functionally
Emotionally

29. You
• Strengths
• Values
• Passions
• Vision
• Purpose

30. PERCEPTIONS

32. Which famous person do
you aspire to be?

33. Others
• Skills
• Perceptions – 360
• Leadership
• Results

34. SOLUTIONS

35. What brand would you aspire to be?

36. Personable Inspire Innovative

37. Your PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate

38. Interested
Inspiring
Informative

39. Your PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate

40. Users
• Demographics
• Psychographics
• Communication
• Media
• Networks
• Solutions

41. Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT

42. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

44. "It's always
showtime.“
—David
D'Alessandro,

45. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

46. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

54. • Identify your value
proposition and develop
your PBS
• Create a branded bio
• ‘Brag’ sheet based on
strengths and measurable
achievements

55. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

57. http://www.youtube.com/watch?v=kOMPU___lQk

58. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

60. www.facebook.com/careerhacking
@paulcopcutt
paul@paulcopcutt.com
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