The concept of personal branding applies marketing principles used by big and small companies, and helps you to be more strategic when it comes to finding a new job, changing careers or growing your business. In this interactive workshop, you will learn the power of your personal brand and how you can use it to communicate clearly YOUR professional/entrepreneurial value. You will learn how to assess your skills, strengths and personality to be able to be memorable in every interaction: with colleagues, bosses, customers and even strangers.

1. Anllelic Lozada, M.S.
Coach Integral de Marketing Personal
@AnllelicLozada | #MarcaLlamadaTU
AnllelicLozada.com | New York, NY

2. Agenda:
I. What’s a brand?
II. What’s a personal brand?
III. Create your personal brand
IV. Communicate your personal brand

5. Source: Tasty Placement

7. Personal Brand:
The CLEAR & POWERFUL idea that
comes to mind when someone else
THINKS ABOUT YOU.

9. Why is it important?
- More of the right kind of clients
- Increased earning potential
- Consistent flow of business
- Draws helpful people
- “Top-of-Mind” status
- Increased credibility
- Leadership role
- Enhanced prestige
- Added perceived value
- Greater recognition
- Association with a trend

10. How do you use it?
- To introduce yourself verbally, visually & in writing
- To create an aura about what you do and how you do it
- To demonstrate to others about your beliefs, values, and abilities
- To change/clarify/create perceptions
- To influence

12. ME
Education
Strengths
Personality
Career
Work
Environment Innate Talent
Values

13. Elevator Pitch:
1. Who you are
2. What you do
3. Your USP / value you provide

14. 1. What’s your current objective?
2. Who are you?
3. What you do?
4. What’s the unique way you do it (USP) / value you provide?
5. Who’s your audience?
6. What’s your elevator pitch?
7. What’s your visual identity?
8. What’s your innate talent?
9. How will you communicate your brand offline?
10. How will you communicate your brand online?

15. Blog: www.anlleliclozada.com
E-Mail: anllelic@gmail.com
Twitter: @anlleliclozada
Slideshare: www.slideshare.net/Anllelic1
LinkedIN: www.linkedin.com/in/anllelic
Facebook: www.facebook.com/anlleliclozada
THANK YOU!