This document discusses personal branding as a way to market oneself and one's goals and vision. It defines personal branding as the perception others have of their total relationship with an individual, shaped by how that person presents themselves. Developing a personal brand increases visibility, demonstrates competence, and differentiates oneself from others. While self-promotion can have negative connotations, personal branding done by providing value to others is positive and helps one advance their career and influence as a leader and change agent. The document encourages readers to discover and clearly define their personal brand.
Week 2.2 Using The Social Web For Social Change - October Intensive Sunday (#...Christopher Allen
Presentation at the October Intensive on Sunday for the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Opening Circle, Privacy Followup, Personal Brand, "The Future You", Discover Your Brand, Create Your Brand, Communicate Your Brand.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Week 2.2 Using The Social Web For Social Change - October Intensive Sunday (#...Christopher Allen
Presentation at the October Intensive on Sunday for the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Opening Circle, Privacy Followup, Personal Brand, "The Future You", Discover Your Brand, Create Your Brand, Communicate Your Brand.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
It deals with the marketing tactics and branding techniques of this era. Personal Brand holds a significance in determining one's career opportunities. The presentation deals with some techniques to improve one's branding and gaining an edge over others. It is a tool to sell yourself. A procedure to show how valuable a person can be to a company. It dedicates to power of distinctiveness, competency, authenticity and marketing.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
Brand Me
INTRODUCTION
Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie
only in the talents possessed by these individuals or something beyond that? Do these
personalities “brand” themselves and consciously do or refrain from doing things that affect their
brand image? A BRAND may be defined as a name to which a set of associations and benefits as
become attached in the consumer's mind. This name could be that of a product, a service, a
corporate entity or even an individual. There are numerous examples of people who have
become brands. Internationally, numerous names across industry sectors and occupational
profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael
Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted
fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack
Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but
also its people and its leader. This essay is to help you branding yourself and understanding the
concept behind “Brand Me.”
THE PERSONAL BRANDING PHILOSOPHY
Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its
audience about the values and qualities that person stands for. It was branding guru Tom Peters
who started the personal branding movement with an essay that appeared in Fast Company in
1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of
position, regardless of the business we happen to be in, all of us need to understand the
importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today,
our most important job is to be head marketer for the brand called ‘You.’”
Peter Montoya, author of The Brand Called You, believes the key to personal branding is
knowing how you are perceived by others. Montoya writes, "Personal branding lets you control
how other people perceive you... You're telling them what you stand for -- but in a way that's so
organic and unobtrusive that they think they've developed that perception all by themselves.…
When done right, it's irresistible.” (Personal Branding Press, 2002).
Just like companies brand their products to create some unique associations in the minds of the
target consumers, personal branding also involves the creation of strong, unique and favorable
associations in the minds of the people around. But unlike products which have a conscious
marketing program to build and maintain brand values, personal brands are built unconsciously.
Even if a person does not play any role in branding himself, others will automatically create
some associations about him depending on his nature and habits. Therefore one should play an
active role in creating a brand for oneself.
THE NEED FOR PERSONAL BRANDING
Various authors ...
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Companies market their brands, so why shouldn't you?
Explore this guide on building your personal brand to help increase your online clout in the professional space. The world is changing; there there are fewer jobs and more candidates applying. So it's vital you create a personal brand that facilitates your job search and career goals.
Want more tips on building your personal brand? Attend a Professional Diversity Network career fair or networking event, and remember to stop by PDN World! Explore the events calendar today at prodivnet.com/events.
Presentation by:
Lauren Hernandez
Passionate Digital Marketer
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Smart Signatures—Experiments in Authentication (Stanford BPASE 2018 final)Christopher Allen
My presentation on Smart Signatures on 2017-01-24 at the Stanford Blockchain Protocol Analysis and Security Engineering 2018 Conference https://cyber.stanford.edu/bpase18
Forging Self-Sovereign Identity in the Age of the Blockchain - Christopher Al...Christopher Allen
Presentation by Christopher Allen of Blockstream on self-sovereign decentralized identity, confidentiality, privacy, and human rights at Milan Bitcoin Meetup on April 11, 2017. Video at https://www.youtube.com/watch?v=p0-oXpp6yrM&t=5m7s
Christopher Allen's teaching philosophy and approach to curriculum design in a hybrid (mixed online & face to face), flipped (lectures as homework, classes as activities) environment while teaching at the Bainbridge Graduate Institute @ pinchot.EDU in the MBA in Sustainable Systems program.
A relatively non-technical introduction to Bitcoin and its underlying technology the Blockchain. The opening presentation for summer 2015 Blockchain University courses.
A proficiency model for creating instructional design objectives and to empower students in their own learning. It is a hybrid model based on principles from Csikszentmihalyi’s concept of ‘Flow’. This model has four basic +1 stages: unlearned, basic familiarity, practiced proficiency, mastery, and reflective competence.
Creating a game together is a great tool for teams to establish a shared language and to discover aspects of collective experience that can foster innovation. The reason is that games can be defined as “A Playful Journey to Success” — the processes of innovation, entrepreneurship and education are all also Journeys to Success. Thus by designing a game, we are modeling future successful journeys for ourselves.
A powerful tool in our pedagogy toolbox are discussion assignments using Moodle forums as activities.
This presentation demonstrates what they are for, how to configure them for your course, some best practices and warnings.
This presentation is CC-BY-SA, and the PDF may be downloaded. For the original Keynote files contact me.
Cooperative gaming—tabletop lessons for online gamesChristopher Allen
My talk from GDC Next in LA, on November 6th, 2013.
ABSTRACT: In the past decade, cooperative games have become an important category for tabletop play. Best-sellers like Pandemic and Flash Point: Fire Rescue are just the tip of the cooperative iceberg, with dozens more filling game store shelves. Meanwhile, in the online computer game field, quests and character specialization imply cooperative play, but the games don't necessarily embed cooperative mechanics in their code. This session will bridge that gap by highlighting specific tabletop mechanics that encourage, support and even limit cooperation, and suggest how they can be used in online games. It will do so using many references to specific tabletop games.
TAKEAWAYS: Attendees will learn about the design of cooperative elements in tabletop games, including cooperation styles and anti-cooperative incentives. They will be able to discuss basic cooperative theory, including elements of limited communication, hidden information and costly assistance. Finally, they will be able to apply these tabletop lessons to online design.
Marcos Moulitsas Zúniga (@Marcos) founder of the blog DailyKos.com, and author of "Taking on the System" was our guest in our class "Using the Social Web for Social Change" in the green MBA at BGIedu. Topics include blogging, social change, occupy wall street, online communities, and political tactics.
Slidecast (slides + audio) on the topic of memes and memetics. An excerpt from an online lecture in the sustainable MBA program at BGIedu in the class "Using the Social Web for Social Change".
Raph Koster's keynote at the O'Reilly Emerging Technology Conference in 2007. It is about the core elements of "deep structure" that go into making something fun -- particularly web apps and social media. This slidecast is constructed from the slides and mp3 available at raphkoster.com.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
3. What is Brand Brand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experience related to doing business with an organization or consuming its products and services. Commodity: Coffee $0.99 Brand: Starbucks $4.69 Brand: sneakers into nike Brand: diamonds into tiffany’s Brand:
4. What is Personal Brand? A perception or emotion, maintained by someone other then you, that describes the total experience of having a relationship with you.
5. What is Personal Brand? Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast Company magazine We are the CEOs of our own companies It is the process by which you market yourself to others It is what makes you unique Or more importantly, what someone remembers that is unique about you It is how you make a difference and how you communicate that difference
6. What is Personal Brand? How you present yourself Your uniqueness Your skills and abilities Your image Your potential You as a person – your “humanity”
7. Your First Impression A first impression is usually made in less than 30 seconds Studies have shown it can take 21 new interactions to change that firstimpression
8. Why is Personal Brand Important Who currently controls your brand? Your employer? Google? Does your personal brand serve you? If you search in google for your name, do you come up? If you search in google for your professional speciality, does your name come up? Is the knowledge you share with others considered to be authentic? Or are you interpreted to be a spokesman for others?
9. Benefits Increases your visibility and presence Demonstrates your competence, experience, and contributions Differentiates yourself from others Gain confidence in your own abilities Increases your level of engagement Focuses you on your goals and objectives Leverage your social network
10. Career Increase your career opportunities Resumes are dying no one trusts a resume
11. You You are unique and original You are a leader and influential You deserve to be compensated for your passions You want others to believe in you You are credible and authentic You want others to be able to market you
12. Self-Promotion There are negative connotation to personal branding Because it related to self-promotion
13. Self-Promotion There are negative connotation to personal branding Because it related to self-promotion Self-promotion is only bad when practiced at the expense of others
14. Self-Promotion There are negative connotation to personal branding Because it related to self-promotion Self-promotion is only bad when practiced at the expense of others It doesn’t have to be bad if it is used for good
15. Self-Promotion There are negative connotation to personal branding Because it related to self-promotion Self-promotion is only bad when practiced at the expense of others It doesn’t have to be bad if it is used for good It is good when you provide value
16. Creators & Change Agents You are all Creators “Publication is a self-invasion of privacy.” – Marshal McLuhan You all all Change Agents “In exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.” – Roger Mudd What are you willing to risk to affect change?
18. Your Personal Brand All that you are should support your personal brand You are a whole person, not just your profession Is your personal brand powerful to people to already know you? Does a clear, concise, positive idea come to mind when people think of you? Is your personal brand effective with people that don’t know you?
19. CEO of Your Own Brand You are the CEO of your own career What is a title for your career now that is likely to be true in 2 years? Mine now is “Entrepreneur, Advisor & Technologist” What is the best one sentence introduction of your professional self? “I am a long-time entrepreneur & technologist focused on the opportunities found in the social web, online trust and virtual communities, which I write about in my blog Life With Alacrity and teach in the sustainable MBA program at Bainbridge Graduate Institute.