The survey results showed that while age had little correlation to music taste, Tame Impala and Twenty One Pilots were commonly cited as favorite artists. The majority preferred a female protagonist. Most people only watch music videos a few times a month but would be likely to view an official Tame Impala video. Friends' suggestions were the most common way people discover new videos. Respondents felt a good narrative and creative story were important, with forest and urban settings being most popular suggested locations. Feedback on the plot ideas was mostly positive.