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AUDIENCE SURVEY
Results and Analysis
Age and Favourite Artists
Balance of Age
We received a number of suggestions when asking for
the favourite artist. A few bands popped up more than
once however, such asTwenty One Pilots and also
Tame Impala.The fact thatTame Impala is a common
choice in a small, random selection of similar aged
people, must mean that we have gone for the right
band to make a music video for.There is almost no
correlation between age (between 18-25) and music
taste.The older people who filled in our survey were
very conflicting, as one liked chilled out chart music
such as Adele and another like Psychedelic Pop such as
Animal Collective.
Gender
Preferred Gender of Protagonist
Though we surveyed an equal number of males
and females, the majority of people said they
would prefer to watch a female as the
protagonist in our music video.We were already
thinking of having a female as the main in our
film but this has cemented the idea.
MusicVideo Consumption
It is important to know if and how people will discover and watch your video.The biggest number of people only
watch videos a few times monthly, but considering the interest inTame Impala and the number of people who
watch videos that are released by a certain artist, I think we’d receive a fair number of views if it were an official
video.
Asking how people find
new music videos shows
us how our audience may
use different media to
discover fresh content. As
it turns out, most people
listen to their friends
suggestions and so we
should try to make our
music video interesting
enough to talk about and
share with mates.
Key Features
We asked our audience what they though were key features
that should be included/considered when making a music
video.The answers we received give us an idea of what our
audience will be looking for in our film in order to make them
enjoy it to its fullest.The majority of people have said that a
good story or a unique and creative narrative is a vital part in
making a successful music video. As we’ve spent most of our
time refining the narrative, this fills me with confidence.We
will of course continue to further the narrative to sculpt our
work to our audiences needs.
Location
To help us get a setting for our piece, we asked what kind of location we should set our
psychedelic video in.We received a number of suggestions but some were more common
than others.A forest was the most popular suggestion, followed by some kind of urban
setting like a street or a populated area.There were others that I enjoyed like a tunnel and
a festival, but of course some locations are not viable with our skills, time and budget.
Improvements
It was refreshing to get some
outsider thoughts on the plot we’d
discussed, as it gave us ideas that
before we had not considered.
This also gave us a chance to see
the opinions on our story and
luckily they turned our to be
mostly positive!

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Audience survey

  • 2. Age and Favourite Artists Balance of Age We received a number of suggestions when asking for the favourite artist. A few bands popped up more than once however, such asTwenty One Pilots and also Tame Impala.The fact thatTame Impala is a common choice in a small, random selection of similar aged people, must mean that we have gone for the right band to make a music video for.There is almost no correlation between age (between 18-25) and music taste.The older people who filled in our survey were very conflicting, as one liked chilled out chart music such as Adele and another like Psychedelic Pop such as Animal Collective.
  • 3. Gender Preferred Gender of Protagonist Though we surveyed an equal number of males and females, the majority of people said they would prefer to watch a female as the protagonist in our music video.We were already thinking of having a female as the main in our film but this has cemented the idea.
  • 4. MusicVideo Consumption It is important to know if and how people will discover and watch your video.The biggest number of people only watch videos a few times monthly, but considering the interest inTame Impala and the number of people who watch videos that are released by a certain artist, I think we’d receive a fair number of views if it were an official video. Asking how people find new music videos shows us how our audience may use different media to discover fresh content. As it turns out, most people listen to their friends suggestions and so we should try to make our music video interesting enough to talk about and share with mates.
  • 5. Key Features We asked our audience what they though were key features that should be included/considered when making a music video.The answers we received give us an idea of what our audience will be looking for in our film in order to make them enjoy it to its fullest.The majority of people have said that a good story or a unique and creative narrative is a vital part in making a successful music video. As we’ve spent most of our time refining the narrative, this fills me with confidence.We will of course continue to further the narrative to sculpt our work to our audiences needs.
  • 6. Location To help us get a setting for our piece, we asked what kind of location we should set our psychedelic video in.We received a number of suggestions but some were more common than others.A forest was the most popular suggestion, followed by some kind of urban setting like a street or a populated area.There were others that I enjoyed like a tunnel and a festival, but of course some locations are not viable with our skills, time and budget.
  • 7. Improvements It was refreshing to get some outsider thoughts on the plot we’d discussed, as it gave us ideas that before we had not considered. This also gave us a chance to see the opinions on our story and luckily they turned our to be mostly positive!