The document discusses promoting and evaluating a student-created music video. It targeted females aged 15-30 and used questionnaires, focus groups, and social media like YouTube, Twitter, and Facebook to promote the video. Feedback was gathered on whether the video met expectations for a pop genre. Most respondents preferred the original artist's video but felt the student video was still successful for its target audience. The majority said the student video would influence them to buy the single and could see it on a music channel, and all said they would recommend it to others.

1. Evaluation 3Evaluation 3

2.  Our target audience was primarily female between the ages 15-30. We used aOur target audience was primarily female between the ages 15-30. We used a
variety of strategies to promote our music video to our target audience to gainvariety of strategies to promote our music video to our target audience to gain
feedback, as well as from our alongside fans that may come outside of ourfeedback, as well as from our alongside fans that may come outside of our
target audience. Before the creation of our music video we carried out atarget audience. Before the creation of our music video we carried out a
questionnaire and focus group so we could find out what people expectedquestionnaire and focus group so we could find out what people expected
from the type of genre our music video came under which was; pop. Thisfrom the type of genre our music video came under which was; pop. This
helped up during our research and planning process to gain ideas on what ourhelped up during our research and planning process to gain ideas on what our
music video would involve. Once we finished the editing of our music video,music video would involve. Once we finished the editing of our music video,
we used Twitter, Facebook, YouTube and even sent the video via textwe used Twitter, Facebook, YouTube and even sent the video via text
message to friends and family to get feedback of their opinions on the videomessage to friends and family to get feedback of their opinions on the video
and whether it lived up to their expectations. By putting our video onand whether it lived up to their expectations. By putting our video on
YouTube, we felt that we would receive reliable feedback as our video wouldYouTube, we felt that we would receive reliable feedback as our video would
be reaching viewers other than just family and friends. And because our videobe reaching viewers other than just family and friends. And because our video
was aimed at younger group of people we thought Facebook and Twitterwas aimed at younger group of people we thought Facebook and Twitter
enabled us to promote our video to the audience we needed.enabled us to promote our video to the audience we needed.
What have you learned from yourWhat have you learned from your
audience feedbackaudience feedback

3. Target audience questionnaireTarget audience questionnaire
1. Are you male or female?1. Are you male or female?
MaleMale
FemaleFemale
2. How old are you?2. How old are you?
12-1612-16
17-2117-21
21-2521-25
26+26+
3. In a typical week, How often do you listen to music?3. In a typical week, How often do you listen to music?
4. What's your favourite genre of music?4. What's your favourite genre of music?
5. On average how often do you watch music videos?5. On average how often do you watch music videos?
NeverNever
Once a monthOnce a month
Once a weekOnce a week
More than once a weekMore than once a week
Every dayEvery day
Other (please specify)Other (please specify)
6. Do you enjoy watching music videos?6. Do you enjoy watching music videos?
If 'Yes' explain what you like about them in the box below.If 'Yes' explain what you like about them in the box below.
7. Who is your favourite Artist?7. Who is your favourite Artist?
8. Do you like pop music?8. Do you like pop music?
9. What locations do you expect to see in a pop music video?9. What locations do you expect to see in a pop music video?
10. Do you think Pixie Lott is best known for her voice/songs or looks?10. Do you think Pixie Lott is best known for her voice/songs or looks?
This is an example of the questionnaire we created to get
feedback from our target audience. We selected a group
of people at random to complete our questionnaire in
order for us to gain ideas for our own music video on
what people liked the most for the genre of pop.

4. Promoting and audience feedbackPromoting and audience feedback
 After the editing process, we uploaded our video onto,After the editing process, we uploaded our video onto,
YouTube, Twitter and facebook to see what peopleYouTube, Twitter and facebook to see what people
thought of it, in terms of how it compares to thethought of it, in terms of how it compares to the
original, and whether it would influence them to buyoriginal, and whether it would influence them to buy
the original single.the original single.
 We also found out how many people wouldWe also found out how many people would
recommended the video to friends and family, orrecommended the video to friends and family, or
whether they can imagine seeing our music video on awhether they can imagine seeing our music video on a
music channel.music channel.

5. How does the Pixie Lots video compared to oursHow does the Pixie Lots video compared to ours
0
2
4
6
8
10
12
14
16
Those who
prefered Pixie
Lott's music
video
Those who
prefered our
music video
The results from the bar
graph show that 16 out of 25
people preferred the original
video ‘all about tonight’
compared to our own music
video. Which meant 11
people preferred our video to
te original. Even though
more people liked the
original one better, we feel
like our video was still a
success as all 11 people to
preferred our video were in
our target audience.

6. Would our musicWould our music videovideo influence you to buy the single?influence you to buy the single?
0
2
4
6
8
10
12
14
16
18
20
yes no
Yes
No
This shows that the majority of
our target audience said they
were influenced into buying the
single. Most of them also said
they were influenced by our
digipaks and magazine adverts as
they looked fun, original and
creative.

7. 0 10 20 30
yes
no
can you
imagine seeing
our music
video on a
music channel
The shows the
majority of our
target audience
said they can
imagine seeing
our music video
on a music
channel

8. 0 10 20 30
yes
no
would you
recommned
our music
video to family
and friends
This shows that no one said
they wouldn’t recommend
our video to family and
friends, every single person
said they would.

9. Examples of audience feedbackExamples of audience feedback

10. Examples of audience feedbackExamples of audience feedback