The survey results showed that: - 100% of respondents visit music websites and watch music videos, with the most popular sites being MTV, Chris Brown, Beyoncé, and Capital Extra. - The majority of music website visitors are aged 15-25. - Respondents felt images, text, and themes/colors matching an artist's brand were most important on music websites. A listening tool was not deemed important. - Popular music genres were pop and hip-hop. Respondents spend an average of 1-2 hours per day listening to music and watch 6 music videos per week. - For music videos, narratives and performances were most liked, while money/materialism

1. Results & Analysis
By Kamara Burrows

2. Music Website Survey
Results

3. Q1 & 2Q1. Do you visit Music Websites?
100% of the people who completed my survey
watch music videos, which means there is a wide
audience for our website, and must make sure that
we appeal to the majority of the viewers.
Q2. How old are you?
The survey showed that the majority of
those who visit websites were aged
between
15-25

4. Q3 & 4
Q3. What is your favourite Music Website, and
why?
The most popular music websites that came up
were:
Mtv
Chris Brown
Beyoncé
Capital Extra
All music
These are some of the reasons why:
“MTV because it is a popular website and there is
a channel as well which influences/persuades me
to go onto the site.”
“Chris Brown because it has a combination of
both images and information. Everything is very
current, the theme and colours are great it
follows the theme of his new album.”
“Beyoncé – because her website is visual
awesome allows you to know all the latest
information about her performances and tour
date etc.
Q4. What do you think is most
important on a music website?
The results show that the audience feel that images and text are as important as each other.
However they don’t think a listening tool is important which will help a lot when it comes to
designing our own website.

5. Q5 & 6
Questions 5 & 6:
These questions helped identify if people are
visiting music sites regularly and whether or
not they explore new sites. The results show
that people visit music sites 1-2 times a week
which isn’t a lot however the majority of
people explore new site which s helpful for us,
and will help us find our demographic.
Which one applies to you?
How many times do you visit
music websites in a week?

6. Q7. What is
visually appealing to
you on a music website?
The comments left on this question were pretty unanimous, here
are a few:
“Colours and images. Sometimes themes if they match the artist”.
“Colours/themes that coincide with an album or an artists brand”.
“Photos of performances & appearances. Also upcoming album
covers and promo”
This is helpful as when we have decided on what song and artist we
are going to use we will then try and meet the needs of the
audience by doing the above.

7. Music Video Survey

8. What is your favourite genre of music?What is your favourite genre of music?
Pop and Hip – hop music came back
most popular.
We are likely to pick a song from ach
genre and gather feedback to see
which one are audience liked more.
How many hours do you spend listening to musicHow many hours do you spend listening to music
The amount of hours spent listening to music on
average was 1-2 hours a day

9. 100% of those who took my
survey enjoy watching music
videos, and watch on
average 6 videos a week.
Some of the favourite videos
were Chandelier, good kisser,
fine china, wherever you are.
How many music videos do you watch?
1 or 2
3 or 4
5 or 6
7+

10. What makes a good Video.
Likes/Dislikes
Likes:
Ø Narrative – This was most
popular, with
performance and
conceptual tied at
second place.
Ø Recognisable location
Ø A video that has a
message
Ø Shots of lip-syncing
Dislikes:
Ø Videos that focus on
money and other
materialistic and
unrealistic things.
Ø Cliché concepts – typical
love stories and
singing after a girl or
boy is not favoured
when it comes to
music videos.
Ø
Ø

11. Cd/Digipak
Survey

12. Q1. Do you buy Cd’s
This was surprising that 100% of people who took my survey buy Cd’s
as the statistic of music being downloaded and streamed online is
higher than ever. This was a decline in purchasing cd’s but evidently
people still do. This is great for my research as it means we still have a
huge market.

13. Favourite Cd’s
Favourite Cd’s:
These can give me ideas of what we are going to include in
our final product.
Reasons:
Ø Creative & artistic
Ø Unique
Ø Consistent
Ø Appropriate for the genre
Ø
Ø
Ø

14. Cd Art Work
The survey shows that people do care about the art work and if it is
not appealing they won’t buy the cd. The results show that the art
work must in the slightest relate to the theme/genre of the music
and have a continuous theme throughout.