The document analyzes feedback from a survey of 15-18 year olds about music video preferences. Respondents liked videos that told a story or linked to lyrics. They wanted to clearly see the artists and a narrative alongside a performance. Most picked Arctic Monkeys as their favorite band and liked videos for their simplicity, mood, or uniqueness. The feedback will help shape the band's music video to match audience expectations.

1. PITCH FEEDBACK ANALYSIS

2. Even though we sent this out to a lot of different people, the audience fell
under exactly the same age group. The 15-18 year olds are the sort of age
group we are aiming at as they are usually students/high up in their secondary
education, and strive to enjoy nights out with their friends and going to gigs to
support their friends band or other unheard of bands.
AGE

3. The males to female ratio here represents the mixed target audience we were
hoping for, both males and females can enjoy the Indie Rock culture as it is
made to appeal to both genders.
GENDER

4. We sent this survey to a variety of different people, some of these people
didn’t even listen to Indie Rock and would rather listen to Heavy Metal or
Rock.
OUT OF THE OPTIONS LISTED
BELOW, WHAT IS YOUR PREFERRED
GENRE OF MUSIC?

5. PICK AN ARTIST FROM THE LIST
BELOW; WHAT IS YOUR FAVOURITE
MUSIC VIDEO OF THEIRS AND WHY?

6. On the previous slide, we asked them to pick from Oasis, Arctic Monkeys and
The 1975; Arctic Monkeys were the most popular band amongst them. When
asking the audience to pick their favourite music video, a lot of them said “I
like the simplicity” “I like the mood of the song” “I like the uniqueness”. For
us it is important that we use this in our song, whilst still making sure we are
engaging with the audience.

7. FROM ANY GENRE OF MUSIC, WHAT IS
YOUR FAVOURITE MUSIC VIDEO AND
WHY?

8. From the previous slide, a lot of people said that they like videos that: “Show
a journey” “Tell a story” “ Link with the lyrics” and are “Comical”. This helps
us establish what aspects of a music video our target audience like (unrelated
to Indie Rock) and this information will help us decide how we can mould our
video to the needs of our target audience.

9. WHAT WOULD YOU EXPECT TO
SEE IN A MUSIC VIDEO?

10. A lot of people required that we make sure to link the lyrics to the visuals,
they wanted us to clearly establish who the artists are. They also expect a
narrative within the music video alongside a performance, they have picked
out the codes and conventions of a typical music video and the things they
have highlighted specifically will allow us to mould our video to our audiences
expectations.

11. AFTER WATCHING OUR VIDEO, WHAT
DO YOU THINK THE THEME IS?

12. In the answers to this question, a lot of the audience were able to pick out the
main themes of the video such as Friendship, youth, the transition from youth
to adulthood and also the journey through life to find where you belong
within society.

13. A lot of people said that they would go and watch this video, this motivates us
to create the best video to appeal to our target audience.
WOULD YOU GO BACK AND
WATCH THIS VIDEO?

14. DOES IT SOUND LIKE A GOOD
VIDEO?

15. WHAT ARE YOUR CURRENT
THOUGHTS ON THE PLOT
DESCRIBED TO YOU IN OUR PITCH
VIDEO?
A lot of people said that it suits the age deomographic, and that it’d be interesting
to see what happens with the video.

16. Some people said they wouldn’t change anything, however other people asked
us to focus on the detail, and perhaps stick to the one group (Indie OR
Hipster) to make it easier for us to portray a band and the genre well.
IS THERE ANYTHING YOU
WOULD CHANGE?

17. DOES THIS VIDEO APPEAL TO
THE INDIE GENRE?

18. Our feedback expresses the typical things that our audience expect to see
within our video and aspects they’d like us to focus on. Its also useful that
they have also mentioned aspects of their favourite videos that we could
perhaps incorporate into our own video, for example a comical side to the
video could help express the band a lot more (if they were messing around
during a performance it would show that they are having fun and are good
friends).
IN CONCLUSION...