Through a questionnaire of 20 teenagers, the document analyzes feedback on music genres and preferences. The most popular music genre was pop, and the most common favorite era was the 2010s. Most participants had watched a pop music video. Common themes in pop videos included drugs, alcohol, sexuality, and fast cars. Participants expressed interest in stories and narratives in videos. Most felt videos helped explain songs, and the most important aspect of videos was the narrative. Half said videos influenced their opinions of songs.

1. Questionnaire Analysis
We will give some analysis on the feedback we were given
through the overall genre questionnaire.

2. Overall explanation
Through research we found out that our target
market would be teenagers aged 13 – 18. Because
of this we decided to ask 20 people in this age group
about their opinion on the genre. Therefore we came
up with an overall genre questionnaire. It consists of
8 questions which allow us to get an idea of what
they like, what they dislike, what they are used to
and what would be new to them. We would use this
when storyboarding and shooting our product to
make it as best as it can be.

3. Question 1
What is your favourite music genre?
Out of the 20 people we asked the most popular genre was Pop, with 7
out of the 20 responses saying this would be their preferred choice. We
feel that this is because of how mainstream Pop music is. In comparison
to other genres such as Rap, which is often shunned by music awards as
it is deemed violent, abusive and drug/alcohol orientated. Classical music
is also not mainstream, people, especially younger people, don’t tend to
listen to this type of music, and in youth culture it is considered boring and
for the older generation. Rap was the second most popular option, this
wasn’t a huge shock, as although
Rap tends to get ignored in terms of
awards, the age group we asked,
teenagers, tend to like rap especially
males of that age as they have many
role models in that genre. We will use this
information in our own product by
producing a music video for a pop song,
we well this is relevant as it was the most
popular genre.
Rap/Hip Hop
Pop
Classical
Metal
County
Indie
Rock

4. Question 2
What is your favourite music era?
0
1
2
3
4
5
6
7
8
9We predicted the results of this question quite
accurately, the most common answer was the 2010’s.
We believe this to be the case as it is the era we are
living in at the moment and so the music that we like
and the artists that we follow are out now. This means
people are likely to choose this era as this is the music
they are most aware of. The people we asked were also
not old enough to be alive in 4 out of the 7 categories
and so this may have influenced their choice as they
are not apart of that era. People may also not remember
which songs came from which era and so in a way the
2010’s option is a safety net as they can probably name
some songs that came out in the last couple of months
and years. This will help us because we know the most
popular music era, especially with our audience. This
will help when it comes to our song choice, as it means
we will now consider more songs from the 2010’s era as
they are the most popular. It also means we can look at
what other songs from this era did in their music videos,
and we can look to make similar or contrasting ideas.

5. Question 3
Have you ever watched a pop music video?
Yes
No
Not sure
We felt like this question would also be a straightforward answer for most of
the participants. We felt like this as we live in an age where most things are
done through technology and most people know how to use a computer, at
some point they are likely to have ran into a music video on the internet
through YouTube or another music streaming website. Music videos are also
played on the television, on massive channels such as MTV who get
2,258,000m viewers a week, so we thought that it would have been unusual if
more than maybe 3 or 4 of the participants hadn’t watched a pop music video.
The age group that we asked, teenagers tend to have a lot of role models
from the pop genre, for example lots of people
look up to superstars such as Justin Bieber or
Miley Cyrus. By being role models, who are
in the spotlight, they are guaranteed views
on their music videos, no matter how
good or bad that they are. This
question helped us to influence our music
video as we knew we were asking the right
people for advice and feedback, we knew
their comments would be useful.

6. Question 4
What kind of themes are you used to seeing in pop
music videos?
We had a mix of answers for this question, this is because the question was
an open answer question, meaning the participant could respond with
anything that they could think of rather than sticking to the options we had
provided. Because of the wide range of answers it is difficult to provide a
graph. Some of the common answers that we received though were : Drugs,
Alcohol, Over-sexualised girls and Fast cars. There are many examples of all
of these things in pop music videos, for example Nicki Minaj has a song called
‘Anaconda’ which has sexual references throughout such as ‘My anaconda
don’t want none, unless you got buns Hun’. This is obviously a sexual
reference and throughout the video the artist (Nicki Minaj) and her support
dancer are dressed in tight, skimpy clothing, which is worn to attract attention
from males as well as other audience
member as nowadays controversy sells.
This is even more prominent now because
of the public’s social media use. This will
help us with our own product as we will
be able to add themes that are typical of
the genre or that aren’t typical of the genre according to the people we asked.

7. Question 5
What themes would you like to see in pop music
videos?
This question was also open ended and so again there was a wide variety
of answers. There wasn’t really a most common answer as everyone would
like to see something else, because everyone has different interests and
preferences. The response that we particularly found interesting is one that
said he would like it if music videos ‘Told stories throughout their videos
rather than just the same old stuff’. We found this interesting as we had
considered telling a story in our own product. We started to research some
videos and we found that although stories are sometimes told in pop music
videos, such as in Adele’s Hello, but stories are more commonly told in Rap
music videos, Eminem’s song Stan, for example or Tupac’s Dear Moma.
They both have a clear narrative that offers a conclusion. We also found
that music videos tend to have a story when the song is addressed at
someone, for instance a mother, or a friend, we feel this is because it adds
a personal touch to the song, a good example of this is Eminem’s song
Headlights which he addresses issues he and his mother had over the
years, how he regrets them and how he feels the need to move on. This,
like the the last question helps us to define the themes that are typical and
the ones that are not so typical, we will add some of these themes.

8. Question 6
Do you believe a music video helps to explain the
songs narrative?
Unlike the last two, this was a closed question and so the
answers are more specific. This allows us to find where
it relates to our own product more accurately, meaning
we can make changes if our product goes wrong. People
said that the narrative was clearer when it was
accompanied by a music video most of the time, a couple
of participants made it clear that this was not always the case, and music
videos can have absolutely nothing to do with the narrative. An example of
the narrative being assisted by the music video is ‘Wherever I go’ by
OneRepublic, at the start of the video the main characters life is out of
sync with the rest of the world, the editing follows this theme and is off
beat by 1 or 2 seconds. By the end though, when he gains popularity and
falls in love his life falls into place and in sync, just as the editing does. The
video helps explain this by having a very black and white video at the start
turning into an array of colour by the end, this shows the characters
change in fortune and the turn his life takes. This question helps us to
decide whether to focus on the narrative or another feature of the music
video as the most important aspect of success.
Yes
No
Not
Sure

9. Question 7
What is the most important aspect of a music video?
Narrative
Humour
Visual
effects
Tempo
From this question we found that the most important aspect of a music
video for our target audience is the narrative with 8 out of the 20
participants voting for this option. The next most popular choice was the
third choice, visual effects. People were least concerned about the
tempo, voting this the least important aspect from the choices available.
From this question we see that we must consider the narrative very
carefully, as this is what people find most important. We will try to make
narrative a priority and consider many options to create the best narrative
that we can. We will especially pay
attention to the narrative during our
creation of the storyboard as this
is where we will really focus on what
shots, editing techniques and lighting effects
will effect the narrative. We feel the narrative
is so important to people as it gives them
something to relate to, they may see their own
lives through the video and so it allows them enjoy it more

10. Question 8
How much does a music video influence your
opinion of the song?
0
5
10
15
For the final question we asked the participants if a music video influences their
opinion of the song. We found that half of the participants (10 out of 20) felt
that their opinion on a song is influenced by the music video that accompanies
it. 4 people stated that their opinions aren't changed because of the music
video, one respondent stating that the director of the music video may not be
able to capture what the artist was really thinking, and going on to add that
music means different things to every individual, for example what one lyric
may mean to one person could mean a completely different thing to another.
This is due to everyone having a different experience in life. For example the
song Counting Stars by OneRepublic has the lyric ‘everything that kills me,
makes me feel alive’ for some people they may think that he is a risk taker, who
lives life on the edge. Others will interoperate a darker message, they may feel
the artist is referencing drug use,
cocaine for example, although it
gives you a high and ‘makes you
feel alive’ it can be lethal and
continuous drug use will almost certainly
lead to an early grave.