These are the results from the questionnaire that we had to complete for our A2 Media Studies Coursework.

1. Questionnaire Results:
Genres of Music:Pop
Indie
R&B
Rock
Alternative R&B
Hip-Hop
Heavy Rap
Classical
Other
Gender:
Male
Female
Altogether, there was 18 girls and 12 boys who answered our
questionnaire.
We found a very mixed response for this question.
The most popular genres were ‘Alternative R&B’,
‘Rock’, R&B, and ‘Pop’. However, there were some
categories that received no responses. These were
‘Blues’ and ‘Folk’. This suggests that our target
audience tend to listen to the more modern day music
that is in the charts rather than other genres.
Locations
Bar/Club
Streets
Forests/
Outdoors
Beach
Theme
Park
For this question, our respondents could choose
more than one answer if they wanted. The majority
of people said they like to see videos in Bars/Clubs,
but others were also quite popular. However, the
‘Forests and Outdoors’ category didn’t get any
responses.
When we pitched a mini draft of our idea to our respondents, we then followed that up with some questions.
We asked them what they thought of our idea, if there were any improvements they would make, what
locations would be good, and what their ideas were.
When describing what they thought of our idea, the majority said they liked our idea. Some said they thought
it fit really well with the lyrics, others said it was an original idea, and others said it was something that they
can imagine being in a music video.
When we asked what improvements we could make some people said they couldn’t think of any, and others
came up with some interesting ideas. One respondent said we should incorporate some black and white shots
and also use vivid colours in our video. Another said to try and use as many different camera angels as
possible.
With locations, a lot of people said they can picture our video in a club or bar. Some said on the streets or in
cars, and others said in houses or bedrooms.
When we asked them what they would do if they were going to be creating the video, a lot of them came up
with a story which was a lot like ours. One respondent said they would make it in a club and get him (The
Weeknd) to go from girl to girl. Another respondent said they would change it so that it at some point it was a
girl who was breaking the boy’s heart instead of keeping it very stereotypical.
Even though we have not got a final idea for our music video yet, having completed this research has gained
us some good ideas, some of which we may take on and make our own.
All in all, this research was very helpful because it has also made us realise that kind of things that our target
audience look for in a music video as well as whether they thought our idea was good or not. Therefore, we
can make sure our music video will be the best for our audience.