The document discusses research conducted to identify the target audience for a music video. A survey was administered asking about music tastes and expectations for music videos. The research found that the target audience is mainly girls aged 10-20 who prefer indie music such as Arctic Monkeys and The Smiths. Respondents expected to see the artist and originality in a music video. Based on this, the music video will feature the artist's performance and tell the story of the song's lyrics in a way that avoids confusion, ambiguity, and sexualization.

1. TARGET AUDIENCE

2. Audience Profiling
• Audience profiling is the act of identifying a target audience to aim your product
towards.The importance of doing this is that one brand simply cannot appeal to
everyone, and by trying to do so they will risk the possibility of losing time and
money.
• An ideal target audience profile is made up of both demographic information and
detailed qualitative information about buyer personas in order to create a more
rounded and well understood view of the target audience and how to reach them.

3. Questionnaire
• In order to identify our target audience, we created an online questionnaire on
Survey Monkey where individuals would answer nine questions on their taste in
music and their expectations of the genre they listen to the most.

4. • From the first two questions of the questionnaire, as shown above, we found that out of all six
participants (girls aged between 10-2o), two preferred indie music to any other genre.This shows
us that our target audience is going to be mainly girls aged between 10-20.
Questions One andTwo

5. Question Four
• Question four asks the individuals who
their favourite music artist is within their
favourite genre and in this particular case
I was interested in looking at the answers
of those who said they preferred indie
music.We found that they liked Arctic
Monkeys andThe Smiths, two artists who
although are in the same genre of music
have their differences. As a result, this
shows us that whilst making our own
music video we shouldn’t shy away from
giving our video originality and
subverting certain conventions of the
genre as long as we keep to the main
conventions.

6. Target Audience
Collage
In order to create a visual
representation of our target
audience I have created a collage of
all their possible interests, including
social medias, other bands and the
shops they may shop at.

7. INCORPORATING
RESEARCH INTO OUR
PRODUCT

8. Question Seven
• This question asks the individual what they
expect to see in a music video of their
preferred music genre. We looked at the
answers of those who said they preferred
indie music again and their answers
consisted of “to see the artist” and
“originality and fun”. Myself and Holly have
decided that we will be involving the artist in
our music video, as we found out from
Andrew Goodwin’s theory of music videos
that this was effective and expected from
most audiences to create consistency. We
can also guarantee that we will try our best
to create and original music video, with it’s
own form despite possible muses.With the
topics discussed in the song lyrics of
Poltergeist byTransparence being quite
serious we can’t promise that our music
video will be fun, we will however try to
make it enjoyable to watch.

9. Question Eight
• Considering all answers on this
question, the most popular element
of music video was performance. As a
result we have decided to make the
video a combination of both
performance and narrative elements
in order to show the story the lyrics
tell. A combination of both elements
has been found to be effective in
many indie music videos, such as
Smoke by PVRIS.

10. Question Nine
• Three participants answered question nine and
this was particularly helpful as their answers have
given us a list of things which we should aim to
avoid in our music video. Both “confusion” and
“ambiguity” are things we will try to avoid by
carefully planning out the storyline of the
narrative element so it makes sense alongside
the song lyrics. “Sexualisation of women” is a big
topic which will definitely be taken seriously and
avoided. As our music video will be incorporating
a lesbian relationship, it is important for us to not
present this relationship in a sexualised manner
as it so often has been in several pop music
videos, which consequently can lead to people
not taking LGBT relationships seriously. By
creating a music video with an LGBT relationship
we take on the responsibility of accurately
representing this relationship with sensitivity.