The document discusses the results of a questionnaire conducted to gather insights for a music video targeting predominantly female teens and young adults. Key findings indicate a preference for pop music, storytelling elements, and popular video effects, as well as specific location suggestions like a house party and central London. Overall, the feedback has helped refine the music video concepts and ensured relevance to the target audience's tastes and preferences.

1. Isabelle Tutty

2. What gender are you?
Male
Female
42%
58%
•When handing out our questionnaires my group and I had all agreed
that we would give our the questionnaires to more females than
males. This was because we believed that our music video would
appeal to females more so than males. This was because the
storyline and plot of the music video was that which was going to
appeal to girls more than boys and the fact that the main
protagonists are three girls would also make the music video more
relatable to females and would therefore be more successful. By
giving these questionnaires to more girls this then allowed us to be
able to get the overall ideas and input from our target audience
whom are mostly girls.

3. How old are you?
0%
8%
25%
67%
11 - 14 years
15 - 17 years
18 - 22 years
23+ years
•Within our questionnaire we also asked them the question of how old
they were. This then allowed us to specify which age groups were more
interested in certain ideas and then see if we could cater to our target
audiences age of teens and young adults. We ensured that we gave our
questionnaires to mostly those within our target audience age range
which then allowed us to look at the questionnaires and gain more ideas
for our music video from the people who we are targeting.

4. What genres of music do you like?
8
7
6
5
4
3
2
1
0
•In our questionnaire we also asked them which genres of music they like
and Pop music was the most liked. This then ensured that our music
video which is to the Pop song ‘I Love It’ by Icona Pop would be
successful as most of those within our target audience seem to like that
genre of music. However the genre of dance was lower than that of Pop
and this then allowed us to make the decision that we would not include
that much conventions of the dance genre in our music video as it might
not be as effective.

5. what type of music videos do you like
Lady Gaga
Kesha
PSY
Beyonce
Olly Murs
Miley Cyrus
One Direction
Litle Mix
Katy Perry
Rihanna
Nikki Minaj
Justin Bieber
Chris Brown
Justin Timberlake
Taylor Swift
The Beatles
Michael Jackson
Britney Spears
10
9
8
7
6
5
4
3
2
1
0
•We also asked them which type of music videos they liked and then listed
many different artist from PSY to Michael Jackson. We did these specific
artists because we had all watched their music videos beforehand and
they were all different from one another and contained different aspects
which we could then interpret in our own way and implement into our
own music video.

6. What effects do you like in music videos
10
9
8
7
6
5
4
3
2
1
0
Fade
Jump Cuts
Swipe
Split Screens
Fast Forward
Slow Motion
Black & White
Ripple
Text
Zoom
Dissolve
Mosaic
What effects do you
like in music videos
•We also asked the
question of which effects
would they like to see
within a music video. We
found that the effects of
slow motion, split screens
and text was the most
popular effects they would
like to see. This would also
make our music video more
fun and entertaining for
our target audience and
would uphold the
atmosphere of young
people having a good time.
We will ensure that we try
to include these special
effects in our music video.

7. Do you like a storyline/plot within music
videos?
Yes
No
8%
92%
•The questionnaires also provided us with the results of over 92% of
people who filled out our questionnaire said that they would like to see a
story or plot aspect within our music video. This we will then ensure by
inserting our original plotline of a boy breaking up with a girl and then the
girl having a good time with her friends over the summer to get over him.
This we believe will also emphasise the lyrics of the song as the girl is
getting over him ‘I Don’t Care!’. However we also want to make sure that
our storyline does not take over the whole entire music video as this wont
be conventional to most dance pop music videos.

8. What locations do you think would be
effective in our music video?
9
8
7
6
5
4
3
2
1
0
What locations do
you think would be
effective in our
music video?
•This question asked also allowed us to look at all of the locations we
could use within our music video which will make it more interesting for
our target audience. Both a house party location and central London
were the places in which people thought would be the most affective
within our music video. We will then ensure that these locations are
inserted into our music video whilst also providing other locations so
that the music video does not get repetitive and boring for our
audience.

9. What props do you think we should include?
8
7
6
5
4
What props do you
think we should
include?
3
2
1
0
Neon
Face
Paint
Bikes
Boats
Bubbles
•Through this questionnaire we wanted to test all of our ideas for our
music video and see which ideas were considered the best for our music
video. Both the bubbles and the neon face paint ideas were received well
by and will also highlight our video as that of a fun and young
atmosphere.

10. Do you like the ending idea that the boy is
asking fo the protagonist back but she
refuses him? Do you like the comical
aspect?
Yes
17%
No
83%
•Our storyline within our music video is also a very important part which
will both emphasise the lyrics of the song and keep our music video
entertaining. The results shown allowed us to identify if the plot was good
enough or would be received well and it was. Furthermore we believe
that our storyline will enhance the girl power message of our music video
and appeal to our target audience of young females. However as there is
a small percentage of those who do not like this idea we will ensure that
the whole music video is not centred around this idea as there will be a
limited amount of scenes allocated to the plot.

11. Do you like the idea of the inclusion of a
montage with quick edits and scenes
Yes
No
8%
92%
•The questionnaire proved that the
montage aspect of our music video
was successful with our target
audience and we will keep this idea as
a key factor within our music video.
This is also an aspect which is
conventional of our dance pop genre
of song and will also uphold the
young, partying and fast pace
atmosphere of the song and music
video.
•The montage will also keep our target audience entertained as it will
exhibit many different scenes, locations and props which will make the
music video unique and keep the audience up to date with the
protagonists. However we will also ensure that our montage does not go
too quickly as someone within our focus group also commented that they
didn’t like too much quick edits which will not allow them to see all
scenes to the best of their ability.

12. 
The questionnaires have been very helpful to us
as we have been able to get the views of our
target audience on our ideas. This has also
allowed us to be able to either keep or throw
away ideas which we found to be either
successful or unsuccessful with our target
audience. We believe that through these
questionnaires we have been able to refine our
music video more towards our target audience
and will now be more effective as we are
confident with the ideas that are being put
forward. The questionnaires have also given us
chance to improve our music video with ideas
which we may not of even thought of and
different effects and techniques which will also
make our music video more professional.