Intertextual referencing
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Intertextuality refers to relationships between texts, where one text makes references to other texts through allusions or direct citations. Julia Kristeva coined the term to describe how an audience's understanding of a text is influenced by codes from other texts. There are three types of intertextual references: obligatory, optional, and accidental. Genres often contain intertextual references through conventions that reference prior works in that genre. Music videos frequently use intertextuality, making references through settings, costumes, and homages to other works, such as Goldfish's references to nerd culture, Madonna's homage to Marilyn Monroe, and Iggy Azalea's recreation of the film "Clueless".
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Understanding Intertextuality.pptx
This document discusses intertextuality and how it functions as a literary technique in drama. It defines intertextuality as the connections between related works of literature that influence interpretation. Various intertextual figures are described, including allusion, quotation, calque, translation, parody, pastiche, appropriation, and adaptation. Steps for identifying and analyzing intertextuality in a text are provided. Archetypes are also discussed as inherently intertextual, with examples like Superman and Hercules both possessing superhuman strength.
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Intertextuality refers to references or connections between works of art such as films borrowing from other films, literature, or art forms. Deliberate intertextuality occurs when artists intentionally include references to other works. Shrek uses intertextuality by featuring characters from Disney films transformed with a different take. Allusion is a direct reference, such as Disney including a brief appearance of Sven from Frozen in Moana. Pastiche deliberately recreates another artist's style while parody mocks or mimics a particular genre through comedy. Recent films increasingly use intertextuality as "weaponized intertextuality" to trigger emotional responses in viewers through recognizable characters or images from other works.
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This document discusses intertextuality and provides examples. Intertextuality refers to how texts influence each other through borrowing and transformation. It can be seen in references between works and in a reader's interpretation. Examples given include Taylor Swift referencing Romeo and Juliet in a song, and films like Pan's Labyrinth containing allusions to Alice in Wonderland and Greek mythology. The document advises that when discussing intertextuality in exams, readers should thoroughly describe references and explain their significance.
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This document contains a list of 16 shots for a video with descriptions and durations. The shots include various outdoor activities like tripping on a rope, getting hit with a frisbee, chasing objects in the wind, an exploding marshmallow, surprise piggy backs, chucking muddy clothes into a suitcase, crashing into a table while getting a kite, a beer exploding while sitting in a camping chair, and failing to light a fire then smashing it with a stick. The majority of the shots are either wide shots or medium shots and range from 5 to 7 seconds in duration.
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This document summarizes Andrew Goodwin's theory of analyzing music videos from his 1992 book. It outlines the 8 main characteristics he identified: performance, narrative, genre conventions, correlations between music/visuals and lyrics/visuals, star image motifs, notion of looking, intertextual references, and technical elements. Examples are provided for each characteristic. The document then provides guidance on applying Goodwin's theory to analyze a music video of your choice by identifying its genre, artist, song, and examples of genre conventions found in the video.
Music theory
The document provides an overview of key concepts related to narrative structure and analysis in media. It discusses three common narrative structures (circular, episodic, and linear), perspectives (restricted vs omniscient), relationships between song and narrative content, and conventions. It also summarizes several theories of narrative including those proposed by Todorov, Goffman, Rowe, Lévi-Strauss, Propp, and Goodwin. Finally, it addresses concepts such as genre, representation, media language, and theorists related to these topics.
Key concept - genre
This document discusses genre across multiple perspectives. It defines genre as a category of artistic composition marked by a distinctive style or form. Genre provides expectations for audiences over time through established rules and relationships. The document examines genre through the views of theorists Steve Neale, Daniel Chandler, and Andrew Goodwin. Neale sees genres as processes of repetition and difference that attract audiences. Chandler notes genres are dynamic forms and functions that position readers. Goodwin identifies aspects for analyzing music videos and how genres influence location and style. An example of the Muse music video for "Knights of Cydonia" is given that illustrates many genre conventions.
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Goodwin's theory
Andrew Goodwin was a professor of media studies at the University of San Francisco who published the first comprehensive study of MTV in 1992 called "Dancing in the Distraction Factory", in which he analyzed the characteristics of music videos. Goodwin identified several defining characteristics of music videos including genre conventions, the relationship between lyrics and visuals, the use of star image motifs, intertextual references, and whether the video takes a performance, narrative or concept-based approach.
Task 7 theory lesson
This document provides tasks and theory related to analyzing music videos and genres for a media studies course. It includes tasks to analyze codes and conventions in different music video genres, examine narrative and performance approaches in sample videos, explore representation of social groups in various genres, and conduct a close analysis of a music video using relevant theory. The document also discusses theories related to genre from scholars like Robert Stam, Rick Altman, and Andrew Goodwin. Students are asked to apply these theories to their own video productions and examine how genres may be defined, conventions established, and meanings negotiated between text and audiences.
Music video theory
This document discusses several theories that are applicable to analyzing music videos, including narrative, genre, audience, representation, and semiotics. It provides details on narrative structure and theorists like Todorov and Levi-Straus. Genre theory is examined through the work of Goodwin who identified 5 key aspects of music videos. Audience theory discusses the active role of audiences and uses and gratifications approach. Representation and hegemony theory are also summarized, noting how media representations influence common sense.
Media Studies theorists key concepts - Revision pack
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Narrative theory slides
This document provides an overview of various narrative theories that can be applied when analyzing music videos, including theories by Todorov, Goodwin, Vernallis, Strauss, and Barthes. It discusses concepts like narrative structure, the role of the artist, linear vs disjointed narratives, binary oppositions, enigmas, action codes, narrative types (restricted vs omnipresent), and narrative endings (open vs closed). The document prompts the reader to consider how these theories are demonstrated or challenged in their own music video work.
Intertextuality in music videos
This document discusses intertextuality in media, specifically music videos. It defines intertextuality as the relationships between texts, such as direct references, parodies, and allusions. Intertextuality is used to create familiarity and nostalgia for the audience, a sense of continuity, and can be used to relate controversial political topics to society. As an example, Madonna's "Material Girl" music video directly referenced Marilyn Monroe's iconic dress and scene from Gentlemen Prefer Blondes to invoke nostalgia. When creating their own music video, the author plans to reference themes and styles from Tame Impala music videos to connect to fans of that genre.
A2 Media Evaluation
This document discusses the media evaluation of a music video created by the author. It begins by outlining the research process, which involved analyzing existing music videos and their conventions to understand what appeals to the target audience. The author then discusses how they both used and challenged certain conventions in their own music video. For example, they featured the artist only through a cameo rather than extensive close-up shots. They also used stop motion animation. The document then analyzes the digipack and advertisement created to promote the music, noting how they link together through shared elements like color scheme. Audience feedback is discussed, which helped the author understand what worked best. Overall, the author believes the combination of their main products and supporting materials was effective
A2 Media Evaluation
The document discusses how the author used media technologies in the construction, research, planning and evaluation of their media project.
During the research and planning stages, the author utilized various online platforms like YouTube, Twitter, Facebook, and blogs to gather secondary research on their target audience and analyze existing media codes and conventions. Online surveys were also used to collect audience feedback.
The internet and new media allowed efficient research without primary data collection. It also enabled the author to view other media products and be creative while developing original work. Technologies helped with planning timelines, software choices, and identifying minimal financial costs.
The combination of new media and internet platforms facilitated comprehensive research, planning and audience evaluation for the media project.
A2 Media Evaluation
The document discusses the student's media evaluation of their music video, digipack, and advertisement they created for their media production project.
The student analyzed their work based on various media theories and conventions. They examined how their products used, developed, and challenged existing conventions. They also discussed representation and stereotypes in their work based on Stuart Hall's encoding/decoding theory.
The student analyzed the effectiveness of combining their main products with their ancillary texts. They received feedback from audiences on social media and YouTube that helped them improve their work. The student discussed how they used various media technologies in the research, planning and evaluation stages of their project.
Genre Theory
This document discusses genre theory as it relates to film studies. It provides definitions of genre from several scholars and discusses how genre is used to categorize and organize films into groups based on common attributes. However, the boundaries between genres are noted to be fuzzy rather than clearly defined. Most films contain elements of multiple genres. Genre theory examines how a text relates to other similar texts and the context in which it is consumed. While genres help audiences and producers, they also come with criticisms such as being restrictive to creators and risk-averse for institutions.
Applying narrative to your text
This document provides guidance on applying narrative theory to analyze a chosen media text. It discusses looking at how the story is structured and who the audience identifies with. It also considers how conflict is established and resolved, how characters are constructed, and the use of technical elements like sound and editing to tell the story. The document then discusses summarizing the text's lyrics/dialogue and important visual elements. It introduces several narrative theories that could be applied, such as those proposed by Propp, Barthes, Levi-Strauss, and Todorov. It also discusses music video codes and conventions related to performance, narrative, conceptual forms, and the role of the artist.
Example answer for question 1b
Analyse one of your productions in relation to media language.
DISCLAIMER: This is an example not an exemplar
Example answer for question 1b
Analyse one of your productions in relation to media language.
DISCLAIMER: This is an example answer, not an exemplar!
Theories for media
Jake Nava is an example of an auteur music video director. His videos for "Crazy in Love" and "My Prerogative" share many similarities that reflect his artistic vision. Both videos feature extreme close-ups, sexualized imagery of the artists, scenes using cars and their destruction, use of lighting for drama, dance routines, inclusion of other actors, urban settings, and editing techniques like fast cuts and slow motion. When creating his own music video, the student will need to consider theories around audience effects, gratification, and narratives to effectively convey the song's meaning.
Genre theory
This document discusses genre theory in film and media. It provides definitions of genre from several scholars and theorists. Genre involves organizing films into categories based on shared conventions. This allows audiences to recognize genres and understand what to expect. However, genres are also dynamic and evolve over time through hybridization and changes in conventions. The document examines positives and negatives of genre theory, and discusses how genres provide structure for audiences and industries, but can also become stereotyped or restrict creativity.
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Media Studies theorists key concepts - Revision pack
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Intertextual referencing
- 1. Intertextuality, Intertextual Referencing & Its Use in Music Videos
- 2. What Is It? That doesn’t really help in explaining what it does, or even really what it is! And so lets take a look at the origin of the term. While Google puts it extremely simply as:
- 3. Julia Kristeva Kristeva coined the term intertextuality to focus specifically on the text to relationships within semionics (the study of how signs derive meaning). She’s basically saying that an audiences understanding of a text is usually taken from “codes” established in other texts. She suggests that every text is not just an isolated entity and they are actually interlaced with the meanings and codes of other texts, making a mosaic of allusions and references to other media.
- 4. Types of Intertexuality There are a few different ways in which a text can reference another and how the audience can identify the citing: • Obligatory – this is when a reference is made that is important to the text. Therefore if the audience does not comprehend the credit they will not fully understand the text in hand. • Optional –the author is paying homage to another text and so the recognition of the allusion is not vital to the interpretation of the text • Accidental – this relies on the audience to make connections between two text that were not intended by the author.
- 5. Intertextuality in Genre Genres come with a pre-set of codes and conventions and because of this it’s common to find references between texts of the same genre. A bold genre can present the audience with an intertextual framework that pulls from all the previous texts of that genre. Spoof texts belong to a genre that revolves around taking from other texts and giving them a comic feel.
- 6. Intertextuality in Music Videos • Goldfish – We Come Together This music video is full of references to nerd culture from media such as Star Wars, internet memes and Nintendo games. This focuses the video to their target audience (of nerds). • Madonna – Material Girl Possibly one of the most famous homages in a music video, Madonno references the Marilyn Monroe film “Gentlemen Prefer Blondes” • Iggy Azalea – I’m So Fancy The entirety of this video is a reference to the hit 90s flick “Clueless” as the costumes and setting are almost identical.