Feedback

1. Our initial target audience was mainly
femalesranging fromteenagers to young
adults (15-30). Thisis due to research of
who listeningto R&B now and it mainly
being females. Furthermore, the message
of the song showing a strong
independent woman is something that
wouldappeal to the female audience as it
something they would aspire to be.
Furthermore, the topics about love are
more suitedto girls as it something they
can relate to more. Inaddition, the large
amount of young girls that turn upto R&B
concerts can support this.
When constructing the
questionnaire there was key things
we had to consider to get the best
responses from it. The main focus
was finding out what vision they
had for the song. This was due to
the challengingof conventions that
our song ‘If You Wanna Leave’
provided through a faster tempo
and lyrics that connote a strong
woman rather than a broken
woman seen in other R&B songs.
Furthermore, we wanted to findout
what people thought of our idea
which we had been inspired to
create though researchof the genre
and videos from similar artist.
I feel that through research of the music
industry atthis present time. The best way to
mark is through social media sites.With nearly
every household havingaccess to internet, this
allows for the promotion though these sites.
Furthermore, due to the technology gap this
means that the active users of sites like
facebook and twitter arepeople of the age
between 25 and 30 which allows us to appeal
directly to the target audience. In addition,
from audience feedback word of mouth and
social media arethe two methids of choicefor
findingnew music.
I think that the music video has
successfully achieved what it was meant
to achieve. However, there could be
room for improvement with a wider
variety of shots and a continuous
storyline narrative.Thiscouldhave made
the video increase in quality. The
audience feedback however did help
increase the likeabilityfromthe audience

2. WHAT I HAVE LEARNT FROM THE AUDIENCE FEEDBACK
“We hardyget to see the male
antagonistinthe musicvideo.”
Thisis somethingthatwe tookinto
considerationandthenhadan
impacton the musicvideo.There
was a lack of characterisationof the
male antagonistwhichmade ithard
for the audience tounderstandwhy
he was viewedassobad.I then
addedmore shotsof the male
antagonists disrespectingTylerNoel
“More scenesof the male
antagonistshowingalackof interest
inTylerNoel,astheylookquite
happytogetherinsome shots”
Includedmore shotsandremoved
shotsthat were toohappyto avoid
audience confusion.
“Lip syncingoutof place ina fewplaces”
Thisis somethingthatIsorted. Thiswasdue to
renderingissueswhichalsoaffectedsoundquality
thusreducingthe whole qualityandfeelof the music
video.
Overall,Ifeel thatthe audience feedbackbenefitedmymedia productasitallowedforme to
getan understandingof whatthe targetaudience feel of the productateach stage and allowme
to rectifythe problemsthatoccurred. Althoughsome of the feedbackwasnottakenonboard,
thishappenedaftercareful considerationof the researchandplanningIhaddone and alsothe
type of artist Tylernoel isherself.Ifeelthatthe artistfeedbackwasprobablyone of the most
insightful aswell. Althoughshe isnotrepresentativeof herthe whole targetaudiences.She
knowsheraudience andshe knowsthe image she wantswhichallowedustochange our
productaccording to herrequirements.Thiswasseenwiththe choice of digipackcoverwhich
was chosenbyTylerNoel herself.
Changingthe colourof the video
to a darker to give ita more
emotional look.
I fell thatwiththe upbeattempo
of the song,the brightcoloursin
the videorelate tothe songa lot
more.In addition,she isastrong
independentwomenanddark
colourscouldrepresentherina
dark place ratherthan coming
out of a darkplace intoa light
place of a betterreality.
I thinkitis reallygood.Ilike the
qualityof the shotand the use of
the narrative to supportthe content
of the lyrics.
Thisis somethingItriedtomake
sure happened.The relatableof the
contentand lyrics.
“Doeshe leave?Lol”
Thisis somethingIfeltshouldbe leftambiguous.
Thiswas due to the song itself isTylerNoel saying
‘If You Wanna Leave’thenhere’swhatI’mgoing
to do ‘notbegyou’and because ‘youreally
crossedthe line thistime’.Thisshowsthatthere
isstill hope inthe relationshipbutisdependent
on the man himself.Ifeltthatthrough
characterisationof the male antagonistthe
audience shouldbe able tomake theirown
judgementonwhetherhe leavesornotor what
theywoulddointhat situation.