The document summarizes findings from a survey about audience preferences for rock music videos. It found that the target audience is mostly female aged 16-20 who enjoy the rock genre. Respondents said their favorite music videos have compelling narratives and band performances. Most watch music videos to escape reality and feel rock videos should follow conventions like dark colors and band performances. The survey shows people want rock videos to include both narrative and performance elements. This information will guide the creation of a new rock music video that appeals to this target audience.

1. Audience Research Findings and Analysis
Responses: 40
1. What is your gender?
From this Pie chart we can see that more females responded to our survey than
males, baring this in mind I think it would be significant for us to base our ideas
around the female audience seen as though it is the source for most of our
feedback. However on a whole, it is fair to say that the ‘rock’ genre has a mixed
gender audience.
2. What is your age?
As you can see, most of the responses that we attained were from the age range
of 16-20. This is due to the fact that we sent the survey to other students via
email, and the main age range in the college is between 16-20 years of age. Due
to most of the responses coming from this age range, it is sensible that when we
develop ideas, we have to base them around this age range of audience. This will
result in the whole media product having a greater chance of success. The ‘rock’

2. genre, we would say, attracts a younger audience; therefore these responses that
we have received will be influential when producing our media product.
3. What is your favourite music genre?
We got a good range of responses that consisted of people with different taste in
music genres, however it is significant that the most favoured genre is the ‘Rock’
genre as that is the genre that our music track is categorised in to. Due to a wide
range of responses we will get a variety of feedback which help influence ideas
upon us. Some genres do have conventions that belong to other genres, however
this does not mean that they do not work; if we manage to use conventions from
other genres in the right way without making our music video contradicting, it
will enable our media product to successfully appeal to a bigger audience.
4. What is your favourite music video and please state why
Here are just some of the responses we received:
My favourite music video is Lady GaGa – “Telephone” because it is colourful,
fitting with the song and imaginative. I am very fond of the music video “R U
Mine” by the Arctic monkeys due to its great creativity. My favourite music video
is “The Death of You and Me” by Noel Gallagher’s High Flying Birds because it has
a narrative that I really enjoy. I really enjoy the music video “Rule the World” By
Take that because it is coerced with the film “Stardust” of which I thoroughly
enjoy. My favourite music video is “Get Low” by the artist Lil John, this is because
of how bizarre and random the video is; it makes it amusing. The music video
“Midnight City” by M83 is I one I relly enjoy because it is unique. A really good
music video is by Coldplay - “The Scientist”, this is due to way that it is rcorded
backward, revealing the narrative in a different way which keeps me interested.
“I will wait” by Mumford and Sons because it is filmed like a live performance, it
gives you the feeling like you’re there.

3. By having an insight as to what music videos people like and particular reasons
why, it means we can see what specific features of the music vidoes really draws
them in. We can use these responses to help construct our music video so that
the audience find it more enjoyable.
5. Which do you feel explains why you watch music videos?
This pie chart shows us the reasons as to why people watch music videos. From
this information it can help influence us on how to make our music video. For
example, if we take into account that a large proportion of the responses said
that they watch music videos to escape reality, therefore if we make our video
unrealistic then a lot of people are going to enjoy it. So we should use our
initiative and use these responses to help us produce our music video.
6. In your opinion, what do you feel are the most crucial aspects in a

4. "Rock" video?
As you can see, this bar chart displays the personal opinion from the audience of
what they feel are the most crucial aspect of a “rock” music video. The most
favoured response was “bands performance” which is significant because we
already had in mind that our video would feature some sort of band/musician
playing guitar. As for narrative, which was the second highest response, in my
opinion is an important aspect of a music video as it is something that keeps the
audience interested and keeps them drawn in. Moreover as for the other aspects,
each will play a part in our music video to make it as successful as possible.
7. Do you think a “Rock” video should follow or challenge the
conventions?
This pie chart clearly states that people strongly agree that a rock video should
follow the conventions. Taking this on board, we will make sure that the video

5. we produce is cohesive with the rock conventions, for example we will use dark
colours, low key lighting, band performance etc. By doing so, our video should be
a successful one that our audience will be able to relate to as it follows the
conventions.
8. Do you think a “rock” music video should be performance based,
narrative based or a mixture of both?
This bar chart shows that the majority of participants that took part in this
survey decided that a “rock” video should consist of a mixture of both narrative
and performance based footage. This is significant because we already preplanned to have our video consist of both narrative and performance, this has
reassured us about our choice as we now know that our video will most likely be
enjoyed as it will consist of what the audience want. Also by including both types
of footage, it will more than likely please the majority.

6. we produce is cohesive with the rock conventions, for example we will use dark
colours, low key lighting, band performance etc. By doing so, our video should be
a successful one that our audience will be able to relate to as it follows the
conventions.
8. Do you think a “rock” music video should be performance based,
narrative based or a mixture of both?
This bar chart shows that the majority of participants that took part in this
survey decided that a “rock” video should consist of a mixture of both narrative
and performance based footage. This is significant because we already preplanned to have our video consist of both narrative and performance, this has
reassured us about our choice as we now know that our video will most likely be
enjoyed as it will consist of what the audience want. Also by including both types
of footage, it will more than likely please the majority.