1. E V A L U A T I O N Q U E S T I O N 3
M E G A N B I R C H
What have you learned from
your audience feedback?
2. Before the idea change
Originally our song choice was Teenage Dirtbag by
Wheatus. After we came up with an idea and storyboard,
and had planned our whole idea, we decided to create a
quick questionnaire to get feedback on how our target
audience would react to our video. After collecting the
results we realised that everyone thought our idea was
way to similar to the original video, and we wanted to do
something different. We tried to think of a new idea but
we came out empty handed because there wasn’t much
else we could do with that song, hence the song change to
Locked Away by R.City and Adam Levine. If we didn’t get
this audience feedback our music video would not be to
the best standard.
4. Examples of results from questionnaire 1
“feels too American – change setting” “Nothing needs to be changed”
Too similar to original – needs to be unique”
6. Positives of audience feedback
Helps us to discover our target audience
Shows us how well planned out our music video is
Gives us a second eye for our video to see if anything
should be changed.
7. Negatives of using audience feedback
There could be demand characteristics – people
could just tell us what they think we want to hear.
Hard to determine whether positive feedback is true
or exaggerated.
Anonymous answers mean people could fill out more
than one without us knowing.
