Chapter 9 of 'Investments: Analysis and Management' by Charles P. Jones discusses the Capital Asset Pricing Model (CAPM), which analyzes the relationship between risk and expected return in financial assets. It introduces concepts such as the market portfolio, capital market line, and security market line, emphasizing the assumptions of market equilibrium and the impact of borrowing and lending on investment choices. The chapter also contrasts CAPM with Arbitrage Pricing Theory (APT) and highlights the importance of beta in measuring systematic risk.