3. formal proposal advergame
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1) The document proposes an "Advergame" for Coca Cola to be released on YouTube and as GIFs online. 2) The game would have players try to explode a Coca Cola can, exciting viewers and increasing brand awareness and sales. 3) It draws inspiration from "Angry Birds" for its style, targeting men and women aged 10-40 who would recognize elements from that game.
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Game production
The game is called Cokerman and is a horror genre video game that will be released worldwide on the internet. The goal of the game is to collect as many bottles as possible before being caught by the character Cokerman. It is inspired by a Snapchat game where the player collects bottles within a time limit. The target audience is ages 14 and up since it is a horror game not intended for younger kids. It will include warnings about offensive content such as blood and seek permissions to use any protected intellectual property.
3. formal proposal
The document proposes an "Coca Cola Bottle Pick Up Game" advert game that would be released on social media platforms. The game genre is described as "covert advertising" to promote the Coca Cola brand. Players control a character navigating levels to collect Coca Cola bottles while avoiding obstacles, with the goal of getting the character from the bottom to the top of each level. The target audience is described as ages 7 and up of all genders, with younger audiences seen as most attracted to the game. Some potential legal and ethical considerations are briefly discussed, such as avoiding offense and not directly copying or infringing on existing games.
3. formal proposal advergame
This advergame is a sidescrolling game for Photoshop where the player collects Coca-Cola cans for points. The game is inspired by pixel style games like Mario and appeals to all ages as there is no violence, offensive material, or bad language. The sole purpose is to promote the Coca-Cola brand in a fun, family-friendly game.
3. formal proposal
This advergame promotes Coca-Cola by having players control a Coca-Cola can character. Released worldwide on mobile and web, it is inspired by Google mini-games for its appealing style. The target audience is gamers and Coca-Cola drinkers ages 4-16 without regard to gender. The game avoids offensive content to remain kid-friendly and non-offensive to social groups.
Advergame proposal (1)
You play as a bottle of Coca-Cola avoiding Pepsi cans by jumping in a 2D side-scrolling game. The game can be played on phones worldwide, appealing to any age, gender or social status with its simple and non-offensive gameplay inspired by Mario. Minor references will be made to Pepsi as the "bad guys" represented as cans that can be avoided by jumping, with logos slightly changed to avoid copyright issues.
3. formal proposal game
This summary describes an advergame called "punk can kick" where the goal is to kick a coke can into a bin. It is inspired by platform games and aimed at teens and young adults. Some legal considerations include potentially offensive symbols suggesting reckless behavior but the game promotes an anti-littering message. Copyright issues are avoided by not directly using logos but only suggesting brands through color.
3. formal proposal
This document outlines an "Advergame" called "Coke too good to lose" that would be released on iOS. It is an 8-bit side scrolling game where the player chases a lost Coke can down the street, communicating Coke's message that it is too nice to lose. The target audience is 12-16 year olds who would understand the game concept, though it is open to all ages. Some legal considerations include using a logo similar enough to Coke's to invoke the brand but different enough to avoid copyright claims.
Proposal
The game is called "Coke Run" and is a side-scrolling mobile or computer game where the player controls an adventurous Coke can jumping over Pepsi cans. The goal is to jump over the Pepsi cans and reach the finish line, conveying the message to buy Coke instead of Pepsi. It was inspired by Mario games involving side-scrolling and jumping over obstacles. The game aims to appeal to all ages and social classes with simple, fun gameplay. No offensive content is included and copyright is avoided through using only brand colors instead of names or images.
Recommended
Game production
The game is called Cokerman and is a horror genre video game that will be released worldwide on the internet. The goal of the game is to collect as many bottles as possible before being caught by the character Cokerman. It is inspired by a Snapchat game where the player collects bottles within a time limit. The target audience is ages 14 and up since it is a horror game not intended for younger kids. It will include warnings about offensive content such as blood and seek permissions to use any protected intellectual property.
3. formal proposal
The document proposes an "Coca Cola Bottle Pick Up Game" advert game that would be released on social media platforms. The game genre is described as "covert advertising" to promote the Coca Cola brand. Players control a character navigating levels to collect Coca Cola bottles while avoiding obstacles, with the goal of getting the character from the bottom to the top of each level. The target audience is described as ages 7 and up of all genders, with younger audiences seen as most attracted to the game. Some potential legal and ethical considerations are briefly discussed, such as avoiding offense and not directly copying or infringing on existing games.
3. formal proposal advergame
This advergame is a sidescrolling game for Photoshop where the player collects Coca-Cola cans for points. The game is inspired by pixel style games like Mario and appeals to all ages as there is no violence, offensive material, or bad language. The sole purpose is to promote the Coca-Cola brand in a fun, family-friendly game.
3. formal proposal
This advergame promotes Coca-Cola by having players control a Coca-Cola can character. Released worldwide on mobile and web, it is inspired by Google mini-games for its appealing style. The target audience is gamers and Coca-Cola drinkers ages 4-16 without regard to gender. The game avoids offensive content to remain kid-friendly and non-offensive to social groups.
Advergame proposal (1)
You play as a bottle of Coca-Cola avoiding Pepsi cans by jumping in a 2D side-scrolling game. The game can be played on phones worldwide, appealing to any age, gender or social status with its simple and non-offensive gameplay inspired by Mario. Minor references will be made to Pepsi as the "bad guys" represented as cans that can be avoided by jumping, with logos slightly changed to avoid copyright issues.
3. formal proposal game
This summary describes an advergame called "punk can kick" where the goal is to kick a coke can into a bin. It is inspired by platform games and aimed at teens and young adults. Some legal considerations include potentially offensive symbols suggesting reckless behavior but the game promotes an anti-littering message. Copyright issues are avoided by not directly using logos but only suggesting brands through color.
3. formal proposal
This document outlines an "Advergame" called "Coke too good to lose" that would be released on iOS. It is an 8-bit side scrolling game where the player chases a lost Coke can down the street, communicating Coke's message that it is too nice to lose. The target audience is 12-16 year olds who would understand the game concept, though it is open to all ages. Some legal considerations include using a logo similar enough to Coke's to invoke the brand but different enough to avoid copyright claims.
Proposal
The game is called "Coke Run" and is a side-scrolling mobile or computer game where the player controls an adventurous Coke can jumping over Pepsi cans. The goal is to jump over the Pepsi cans and reach the finish line, conveying the message to buy Coke instead of Pepsi. It was inspired by Mario games involving side-scrolling and jumping over obstacles. The game aims to appeal to all ages and social classes with simple, fun gameplay. No offensive content is included and copyright is avoided through using only brand colors instead of names or images.
Advergame proposal
This document provides an overview for a proposed videogame called "Coke pilgrim vs. the copyright law". The game would be released on PC and uses a retro art style. It tells a story promoting Coca-Cola over other drinks in a lighthearted and non-offensive way, aimed at audiences in developed nations. To avoid legal issues, the game does not directly use any real brands or logos besides Coca-Cola, and edits those to be sufficiently different from the real design.
3. formal proposal 2
This mobile game allows players to deliver Coke cans to doors to earn points in a pixel art style. The quick, simple gameplay is meant to appeal to tech-savvy children aged 13-16 in Western countries. While promoting the Coke brand, the game avoids offensive content and does not directly use Coke's logo or characters to reduce legal and ethical risks.
Advergame formal proposal
This document proposes an "advergame" set during World War 1 that would promote Coca-Cola. The game would involve a character in a green helmet running across a trench to get a Coke from an enemy soldier in a grey helmet. The game aims to appeal to history enthusiasts aged 14 to 45. Potential legal and ethical issues are acknowledged, as some may find the use of historical military figures offensive, but it is intended to not be overtly offensive to most audiences.
Christmas advert proposal
This document outlines a proposed Christmas-themed advergame that would promote Coca-Cola. The game would have the player tackle obstacles to collect presents, including a Coke can, to win. It draws inspiration from Super Mario in its gameplay of defeating objects. The target audience is teenagers and young adults who enjoy gaming and PCs. Legal considerations include ensuring the game does not offend any groups and avoids copyright issues.
Advergame proposal
This document outlines a proposed advergame for Coca-Cola called "Coca Cola Game". The game would be suitable for worldwide release on online and mobile platforms. Players work together in teams to race through different levels and roads to reach the finish line before a timer runs out, promoting a positive message of teamwork. The target audience is males aged 12-17, as the easy gameplay may become boring for older audiences. No offensive material, social groups, religions, or existing copyrighted content will be included to avoid legal issues.
Formal proposal (pixel game)
This is a proposed advergame called "Thirsty Pacman" where the player controls Pacman to navigate a maze and collect Coca-Cola to quench his thirst. It would target 16-19 year old males and females who drink Coca-Cola in real life. The game mimics the classic Pacman gameplay but with a new goal of reaching Coca-Cola to appeal to nostalgia and promote the brand to a younger audience. Legal considerations were made to ensure the game does not offend any groups through sensitive content and differs enough from the original Pacman to avoid copyright issues.
4. formal proposal (jrw) fmp
This proposal outlines a clothing design brand called Spaf that will target young male adults. The brand will have a website to advertise and sell clothing designs and logos created by the author. The website will feature photos of the clothes taken and edited by the author. The intended audience is middle class, emulating young male adults who will be appealed to by the designed brand's designs, colors, and language. The product will not include any offensive images, language, target social groups, religions, or ethnicities that could offend audiences.
Advergame proposal
This document provides a summary for a proposed mobile and computer game called "Coca Cola Halloween Dash." The game is a 2D, indie/pop style platformer set in English for worldwide audiences. Players must collect all the collectible caps in the game levels before finishing to earn a special reward. The game aims to target a younger male audience through its similarities to popular games like Terreria and Minecraft. It was designed to not include any offensive, unethical, or copyrighted material that could restrict audiences or offend social groups.
3. formal proposal advergame
This document outlines an advergame called "AJ Cokey" that would be released online in Western countries. The game guides a Coke can through space to avoid oncoming bullets, communicating Coke's message in a fun and easy-to-play format similar to Space Invaders. The target audience is teenagers and young adults aged 15-21. It avoids offensive or restricted content so as not to offend any groups while differentiating sufficiently from existing games to avoid copyright issues.
3. formal proposal advergames
This document proposes an advergame called "Working Title" that would be a 2D platformer game released worldwide on video game platforms for audiences ages 12 and older. The player controls a character who must jump and run over obstacles to rescue Coca-Cola from aliens, promoting Coca-Cola through its logo being the only one featured. The game is inspired by classic 2D platformers like The Legend of Zelda but without combat elements. It aims to avoid offending anyone through its cartoon flying saucer enemies and sole use of Coca-Cola's logo to advertise the beverage.
3. formal proposal
This document provides an overview for an advergame called "Nano Cola adventures" that would be a sci-fi, side-scrolling game released worldwide on various media platforms. The game involves guiding a can of cola to win each level, similar to Mario games. The target audience would be ages 16-18. Considerations were made to avoid offensive, restricted, or copyrighted content.
3. formal proposal (js)
This document outlines a proposed Coca Cola advertising game that would be released on gaming consoles and PC. The side-scrolling game's goal is to guide the player's character to the finish without falling, while a Coca Cola logo is displayed in the background. The target audience is teenagers of all genders who want to have fun. Legal considerations include using the Coca Cola logo and character, so ensuring the game is sufficiently different from any copyrighted works.
3. formal proposal game
This document proposes a 2D platformer video game where the player must collect Coca-Cola cans while avoiding Pepsi cans. The game is inspired by classic 2D games like Doom and aims to appeal to teenagers by promoting Coca-Cola in an entertaining format. Legal and ethical considerations include ensuring the game does not offend any groups and differs enough from existing games to avoid copyright issues.
4. fmp proposal
My product will be a magazine called "The Gamers Page" that advertises and entertains through coverage of gaming. It will focus on the survival game The Long Dark, discussing gameplay, developers, features, lore and more. The target audience is male teenagers aged 16-19, as research shows they spend freely on gaming. To appeal to them, the magazine will use varied fonts and colors representing the brand. Some content like game ads may offend, so warnings will be placed on the cover to avoid issues while maintaining freedom of access. Original ideas and implementation should avoid copyright concerns while discussing existing games.
3. formal proposal advergame.
This document proposes an advergame to advertise Coca-Cola that would be released worldwide on the internet. The game would tell a story through a Coca-Cola bottle to send the main message of advertising the brand and drink. It would appeal to all ages and ensure no one is offended by including only PG rated material.
3. formal proposal radio ad
My product is an advergame called the Advergame Project that will be released on Facebook, YouTube, Twitter and Instagram. It is a virtual parking simulator game targeted at ages 9 to 18 of all genders and social statuses. The game teaches players how to properly park a vehicle in a fun and engaging way without any offensive material. It was inspired by the pixel art style of the game Pixel Parking but has its own unique characters, logos, and names to avoid copyright issues.
4. proposal(2)
The product is a horror/scary game called "Goat Run Over" where the player has to run over or hit devil/demon goats with a train or other vehicles. The target audience is 16-20 year olds as younger audiences may find it too scary but older audiences may find it boring. Dark scenery will be used in the game, inspired by the producer's research, to create a scary atmosphere. No offensive materials will be included and those under 16 will be restricted from playing due to the scary and unsuitable nature of the game. All characters and elements will be original creations to avoid copyright issues.
4. proposal completed
The proposal is for a horror game called "Slaughter Run" that aims to entertain and frighten consumers. The game will use a dark color scheme and have the main character collect keys to unlock doors while avoiding threatening objects to increase difficulty. The target audience is mainly males aged 16-25 who enjoy thrills. Research informed elements like dark colors to set the scene. Some elements like shooting a cannon could potentially offend, so the game will restrict younger players. Care was taken to avoid offending social groups. All characters and designs are original to avoid copyright issues with other works.
1. initial plans
The document outlines initial plans for a project including a mind map, mood board, and informal proposal. The mood board analysis notes that three images use pink and purple skies at sunset and all are panoramic photographs, representing a happy mood. The proposal is for creating stereographic images from panoramic photos of York landscapes, which will appeal to tourists visiting the area. Discounted ideas were abandoned buildings due to safety issues, and exotic cars which would be unlikely to find in York.
3. production experiments
The document describes three photo editing experiments:
1) Distorting a panoramic NASA photo into a square and using polar coordinates to make it look like a tiny planet.
2) Inverting and distorting a panoramic Google image using polar coordinates to fold the image onto itself.
3) Resizing a panoramic image, distorting it with polar coordinates, and using the clone stamp tool to blend edges.
4. proposal
The proposal is for a panoramic stereographic image product to educate tourists visiting York, England. The product would use panoramic photos to show tourists views of York's surrounding city, countryside, and local rivers. The intended audience is tourists visiting York who want a quick overview of the area. The content will focus on scenic views and landscapes without any offensive, inappropriate, or copyrighted material.
6. production reflection
The document describes the process taken to edit a panoramic photograph into a stereographic landscape image. It involves taking photos at various locations in York, selecting one photo, editing it in Photoshop using tools like sharpen to enhance features, resizing and rotating the image, and distorting it using polar coordinates to make it look like a small planet. The goal is to highlight key elements in each photo, such as the sky, water, towers, and create a stereographic landscape image.
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Advergame proposal
This document provides an overview for a proposed videogame called "Coke pilgrim vs. the copyright law". The game would be released on PC and uses a retro art style. It tells a story promoting Coca-Cola over other drinks in a lighthearted and non-offensive way, aimed at audiences in developed nations. To avoid legal issues, the game does not directly use any real brands or logos besides Coca-Cola, and edits those to be sufficiently different from the real design.
3. formal proposal 2
This mobile game allows players to deliver Coke cans to doors to earn points in a pixel art style. The quick, simple gameplay is meant to appeal to tech-savvy children aged 13-16 in Western countries. While promoting the Coke brand, the game avoids offensive content and does not directly use Coke's logo or characters to reduce legal and ethical risks.
Advergame formal proposal
This document proposes an "advergame" set during World War 1 that would promote Coca-Cola. The game would involve a character in a green helmet running across a trench to get a Coke from an enemy soldier in a grey helmet. The game aims to appeal to history enthusiasts aged 14 to 45. Potential legal and ethical issues are acknowledged, as some may find the use of historical military figures offensive, but it is intended to not be overtly offensive to most audiences.
Christmas advert proposal
This document outlines a proposed Christmas-themed advergame that would promote Coca-Cola. The game would have the player tackle obstacles to collect presents, including a Coke can, to win. It draws inspiration from Super Mario in its gameplay of defeating objects. The target audience is teenagers and young adults who enjoy gaming and PCs. Legal considerations include ensuring the game does not offend any groups and avoids copyright issues.
Advergame proposal
This document outlines a proposed advergame for Coca-Cola called "Coca Cola Game". The game would be suitable for worldwide release on online and mobile platforms. Players work together in teams to race through different levels and roads to reach the finish line before a timer runs out, promoting a positive message of teamwork. The target audience is males aged 12-17, as the easy gameplay may become boring for older audiences. No offensive material, social groups, religions, or existing copyrighted content will be included to avoid legal issues.
Formal proposal (pixel game)
This is a proposed advergame called "Thirsty Pacman" where the player controls Pacman to navigate a maze and collect Coca-Cola to quench his thirst. It would target 16-19 year old males and females who drink Coca-Cola in real life. The game mimics the classic Pacman gameplay but with a new goal of reaching Coca-Cola to appeal to nostalgia and promote the brand to a younger audience. Legal considerations were made to ensure the game does not offend any groups through sensitive content and differs enough from the original Pacman to avoid copyright issues.
4. formal proposal (jrw) fmp
This proposal outlines a clothing design brand called Spaf that will target young male adults. The brand will have a website to advertise and sell clothing designs and logos created by the author. The website will feature photos of the clothes taken and edited by the author. The intended audience is middle class, emulating young male adults who will be appealed to by the designed brand's designs, colors, and language. The product will not include any offensive images, language, target social groups, religions, or ethnicities that could offend audiences.
Advergame proposal
This document provides a summary for a proposed mobile and computer game called "Coca Cola Halloween Dash." The game is a 2D, indie/pop style platformer set in English for worldwide audiences. Players must collect all the collectible caps in the game levels before finishing to earn a special reward. The game aims to target a younger male audience through its similarities to popular games like Terreria and Minecraft. It was designed to not include any offensive, unethical, or copyrighted material that could restrict audiences or offend social groups.
3. formal proposal advergame
This document outlines an advergame called "AJ Cokey" that would be released online in Western countries. The game guides a Coke can through space to avoid oncoming bullets, communicating Coke's message in a fun and easy-to-play format similar to Space Invaders. The target audience is teenagers and young adults aged 15-21. It avoids offensive or restricted content so as not to offend any groups while differentiating sufficiently from existing games to avoid copyright issues.
3. formal proposal advergames
This document proposes an advergame called "Working Title" that would be a 2D platformer game released worldwide on video game platforms for audiences ages 12 and older. The player controls a character who must jump and run over obstacles to rescue Coca-Cola from aliens, promoting Coca-Cola through its logo being the only one featured. The game is inspired by classic 2D platformers like The Legend of Zelda but without combat elements. It aims to avoid offending anyone through its cartoon flying saucer enemies and sole use of Coca-Cola's logo to advertise the beverage.
3. formal proposal
This document provides an overview for an advergame called "Nano Cola adventures" that would be a sci-fi, side-scrolling game released worldwide on various media platforms. The game involves guiding a can of cola to win each level, similar to Mario games. The target audience would be ages 16-18. Considerations were made to avoid offensive, restricted, or copyrighted content.
3. formal proposal (js)
This document outlines a proposed Coca Cola advertising game that would be released on gaming consoles and PC. The side-scrolling game's goal is to guide the player's character to the finish without falling, while a Coca Cola logo is displayed in the background. The target audience is teenagers of all genders who want to have fun. Legal considerations include using the Coca Cola logo and character, so ensuring the game is sufficiently different from any copyrighted works.
3. formal proposal game
This document proposes a 2D platformer video game where the player must collect Coca-Cola cans while avoiding Pepsi cans. The game is inspired by classic 2D games like Doom and aims to appeal to teenagers by promoting Coca-Cola in an entertaining format. Legal and ethical considerations include ensuring the game does not offend any groups and differs enough from existing games to avoid copyright issues.
4. fmp proposal
My product will be a magazine called "The Gamers Page" that advertises and entertains through coverage of gaming. It will focus on the survival game The Long Dark, discussing gameplay, developers, features, lore and more. The target audience is male teenagers aged 16-19, as research shows they spend freely on gaming. To appeal to them, the magazine will use varied fonts and colors representing the brand. Some content like game ads may offend, so warnings will be placed on the cover to avoid issues while maintaining freedom of access. Original ideas and implementation should avoid copyright concerns while discussing existing games.
3. formal proposal advergame.
This document proposes an advergame to advertise Coca-Cola that would be released worldwide on the internet. The game would tell a story through a Coca-Cola bottle to send the main message of advertising the brand and drink. It would appeal to all ages and ensure no one is offended by including only PG rated material.
3. formal proposal radio ad
My product is an advergame called the Advergame Project that will be released on Facebook, YouTube, Twitter and Instagram. It is a virtual parking simulator game targeted at ages 9 to 18 of all genders and social statuses. The game teaches players how to properly park a vehicle in a fun and engaging way without any offensive material. It was inspired by the pixel art style of the game Pixel Parking but has its own unique characters, logos, and names to avoid copyright issues.
4. proposal(2)
The product is a horror/scary game called "Goat Run Over" where the player has to run over or hit devil/demon goats with a train or other vehicles. The target audience is 16-20 year olds as younger audiences may find it too scary but older audiences may find it boring. Dark scenery will be used in the game, inspired by the producer's research, to create a scary atmosphere. No offensive materials will be included and those under 16 will be restricted from playing due to the scary and unsuitable nature of the game. All characters and elements will be original creations to avoid copyright issues.
4. proposal completed
The proposal is for a horror game called "Slaughter Run" that aims to entertain and frighten consumers. The game will use a dark color scheme and have the main character collect keys to unlock doors while avoiding threatening objects to increase difficulty. The target audience is mainly males aged 16-25 who enjoy thrills. Research informed elements like dark colors to set the scene. Some elements like shooting a cannon could potentially offend, so the game will restrict younger players. Care was taken to avoid offending social groups. All characters and designs are original to avoid copyright issues with other works.
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1. initial plans
The document outlines initial plans for a project including a mind map, mood board, and informal proposal. The mood board analysis notes that three images use pink and purple skies at sunset and all are panoramic photographs, representing a happy mood. The proposal is for creating stereographic images from panoramic photos of York landscapes, which will appeal to tourists visiting the area. Discounted ideas were abandoned buildings due to safety issues, and exotic cars which would be unlikely to find in York.
3. production experiments
The document describes three photo editing experiments:
1) Distorting a panoramic NASA photo into a square and using polar coordinates to make it look like a tiny planet.
2) Inverting and distorting a panoramic Google image using polar coordinates to fold the image onto itself.
3) Resizing a panoramic image, distorting it with polar coordinates, and using the clone stamp tool to blend edges.
4. proposal
The proposal is for a panoramic stereographic image product to educate tourists visiting York, England. The product would use panoramic photos to show tourists views of York's surrounding city, countryside, and local rivers. The intended audience is tourists visiting York who want a quick overview of the area. The content will focus on scenic views and landscapes without any offensive, inappropriate, or copyrighted material.
6. production reflection
The document describes the process taken to edit a panoramic photograph into a stereographic landscape image. It involves taking photos at various locations in York, selecting one photo, editing it in Photoshop using tools like sharpen to enhance features, resizing and rotating the image, and distorting it using polar coordinates to make it look like a small planet. The goal is to highlight key elements in each photo, such as the sky, water, towers, and create a stereographic landscape image.
2. research
Here are my thoughts on evaluating your research:
- Product research strengths: Provided detailed analysis of existing products to understand techniques, styles, audiences etc. This will be very useful for developing your own work.
- Product research weaknesses: As you noted, having a narrower range of examples limits how applicable the learnings are if you change directions. Broadening the sample could help address this.
- Questionnaires strengths: Gathered quantitative data from a larger audience to identify trends. Gave a sense of what topics/styles may be most appealing.
- Questionnaires weaknesses: As you said, the feedback is less detailed. Open-ended questions may provide richer insights. Sample size could also be larger.
2. production techniques evaluation pro forma
The document discusses the advantages and disadvantages of working in different graphic design mediums, including graphic design production, radio production, and video game production. For graphic design, Photoshop allows precise image editing but more advanced tools could have been learned. For radio, Adobe Audition was useful to learn but more skills would have improved the final product. For video games, Photoshop animation was a new skill but editing multiple clips at once was difficult. The poster best represented Coca-Cola through its professional style and inclusion of brand details. The radio advertisement was considered the most professional due to its relaxing music and enhanced brand sounds.
Theory research-2
This document defines key terminology used in research, describes different types of primary, secondary, quantitative, qualitative, audience, market and production research, and their advantages and disadvantages. It also discusses objective vs subjective research, valid vs reliable information, and provides an example of a Harvard reference for a film. The document provides an overview of commonly used research concepts and terminology.
3. production experiments
The document describes three photo editing experiments:
1) Distorting a panoramic NASA photo into a square and using polar coordinates to make it look like a tiny planet.
2) Inverting and distorting a panoramic Google image using polar coordinates to look folded, and using the clone stamp tool to blend edges.
3) Altering a panoramic image size to be square, distorting it with polar coordinates to look folded, and using the clone stamp tool to improve blending.
3. formal proposal radio
The radio advert is aimed at audiences aged 10-50 in England and promotes Coca Cola through calm music and the sound of pouring Coke. It seeks to create a luxurious and relaxed atmosphere like cafe Nero ads to attract listeners and influence them to purchase the product. The one sentence sales pitch is that it provides a "chill vibe".
Theory meaning
The document discusses various concepts including denotation and connotation of words, film posters and their design elements, film trailers, soundtracks, stereotypes, iconography of different genres, and narrative structure. It provides examples and analysis for each topic. Key points include how connotation influences the meaning and feelings associated with words, how posters use visual elements like actors' names, camera angles and lighting to provide context and intrigue, and how trailers aim to establish a film's genre and tone through editing, music and footage selection.
1. communication methods pro forma
The document provides descriptions of 13 ASA codes related to marketing communications and advertisements. Code 1 discusses compliance with laws and ethics. Code 2 relates to clearly identifying marketing materials. Code 3 prohibits misleading claims about products. Code 4 addresses harm and offense. Code 5 covers responsibilities regarding children. Code 6 pertains to privacy issues. Code 13 focuses on food, supplement, and health claims.
Theory audience
The document discusses audience profiles for three different movies: The Lego Movie, Love Actually, and Iron Man 3.
For The Lego Movie, the primary audience is children aged 3-12, as it is animated with child-friendly humor and singing. The secondary audience is the parents of these children aged 22+ who must accompany children under 12.
For Love Actually, the primary audience is women aged 24+ as it is a romantic Christmas movie. The secondary audience is the boyfriends of women who see the movie.
For Iron Man 3, the primary audience is teenagers and adults aged 15+ who enjoy Marvel superhero movies. The secondary audience is women and older people aged 16+ who may be less interested
5. Pre Production
The document discusses pre-production planning for a photography project. It outlines the colors, fonts, photography styles, and image editing techniques that will be used. Potential photo subjects and locations are also identified. The document considers contingencies, health and safety, equipment and resource needs, and provides a weekly schedule to guide the project's completion.
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Formal proposal game
This document proposes an "advergame" called Coke Catcher to advertise Coca-Cola to younger audiences aged 15-19. The game would be released mainly on websites like Facebook and Reddit. As a platform game, players catch Coke bottles to feel happy, conveying Coke's message. The simple pixelated art style aims to attract all ages and cultures without offense by following advertising guidelines.
3. formal proposal advergame
This advergame promotes Coca Cola by having players jump between bottles that increase in height to reach a Coca Cola can to win. The game targets 16-19 year old males and females of any social status in the United Kingdom in English. To avoid legal issues, the game will not include offensive content and will blur the Coca Cola logo to differentiate it from the real brand.
3. formal proposal
This document provides an overview for a proposed videogame called "Coke pilgrim vs. the copyright law". The game would be released on PC and use a retro art style. It would target worldwide audiences of all ages and cultures. The goal of the game is to communicate the message that Coke is better than other drink options, without directly using any real brand names or logos besides Coca-Cola to avoid legal issues.
3. formal proposal advergame
This document outlines an advergame called "AJ Cokey" that would be released online in Western countries. The game guides a Coke can through space to avoid oncoming bullets, communicating Coke's message in a fun and easy-to-play format inspired by Space Invaders. The target audience is teenagers and young adults aged 15-21. It avoids offensive or restricted content so as not to offend any groups while differentiating sufficiently from existing games to avoid copyright issues.
3. formal proposal advergame
This document provides a summary for a proposed video game called "Space Race". The game would be released on DS and various websites. It is inspired by pixelated side-scrolling games like Mario and would feature astronauts exploring space while being powered up by Coca-Cola in a similar way to invincibility stars. The target audience is 13-17 year olds in Germany who are needs-driven. While featuring existing brands like Coca-Cola, the game would have unique graphical elements to avoid copyright issues.
Proposal
The game is called "Coke Run" and is a side-scrolling game where the player controls an adventurous Coke can jumping over Pepsi cans. The game is targeted at mobile and computer platforms for worldwide release and aims to appeal to all ages and social classes by being simple and fun. While inspired by Mario in its gameplay mechanics, the game does not include any offensive, religious, or copyrighted content.
Formal Proposal
This advergame promotes Coca-Cola by telling the story of Santa delivering Coke down chimneys. It would be released on YouTube and Facebook, targeting 16-19 year olds. The game's style is similar to other Coca-Cola ads and it avoids offensive or legally problematic content by sticking to the Coke brand and theme of Christmas delivery without explicit images or text.
4. proposal game
This document proposes an 8-bit side-scroller game called "Breadcrumbs and Cola" to be published on Coca-Cola's website to promote the brand's message of being joyous, seasonal, and fun. The target audience is children who are most attracted to video games and susceptible to encoded messaging. The game style would be similar to retro Coke advergames without restrictive content to potentially offend audiences while utilizing Coca-Cola's characters, names and logos to promote the brand.
Formal proposal advergame
This is an advergame targeted at younger audiences across all countries and languages. The player controls a Coke can that battles a Pepsi can, showing that Coke is better than its competitors. It takes inspiration from games like Pitfall with pixelated graphics and detail. The goal is to get the Coke can to the end of the map where the Pepsi can waits without offending any groups.
Formal proposal advergame
This document provides a summary for a proposed Coca Cola advergame. The game would be an online advertisement targeted at all countries where Coca Cola is sold. Styled after the 1980's game Donkey Kong, players control a stickman character working their way through levels jumping over rolling Pepsi lids to reach Coca Cola. The game aims to create nostalgia for those who played Donkey Kong as children while communicating Coca Cola's message to a wide audience of all ages and backgrounds with no offensive or legally problematic content.
3. formal proposal advergame
This document outlines an "advergame" called Cola JumpTM that would promote Coca-Cola on YouTube and mobile devices. The game would show a can of Coke helping characters reach the top of the screen for prizes, similar to the game Doodle Jump. It would target all ages and demographics in countries like the USA, UK, and Asia with a simple, upbeat design. The one-sentence pitch is that it shows "a drink that jumps up for joy." Care was taken to not directly criticize competitors and to follow advertising standards codes to avoid offending any groups.
Formal proospal advergame
The game has the player controlling a Coca-Cola can protagonist who crushes other cans to collect them for recycling. It is inspired by side-scrolling games like Super Mario Bros. and Sonic and aims to appeal to pre-teens and young adults with its message of recycling in a fun and non-offensive manner similar to those classic games.
3. formal proposal advergame
This document proposes a radio broadcast advertisement for Coca-Cola that would feature across multiple platforms. The advertisement would involve a creature collecting Coca-Cola coins through an animated game-like story. The target audience would be ages 16-19 across worldwide territories. Care would be taken to avoid offensive material and restrict younger audiences, using Coca-Cola's logos and names without risk of copyright infringement by differentiating the creative elements.
Radio proposal
The radio ad would target 12-20 year olds in Western countries by using English with some recognizable sound effects in other languages. It would promote a Coke product by showing how it is better than others and inspiring people to buy it. The ad would use a feeling-based theme that shows a Coke is good anytime to twist the seasonal theme convention and appeal to people year-round. It would run on radio stations and social media platforms like Snapchat and Instagram to reach its target audience.
3. formal proposal 2
This advergame promotes Coca-Cola by having players kick Coca-Cola cans into a goal, similar to the game Jumpers for Goalposts. It would be released on games consoles and mobile apps in the UK and USA. The target audience is males aged 6-38 who enjoy football. There will be no offensive material, age restrictions, or targeting of groups to avoid legal issues.
3. formal proposal for game copy
This document outlines a proposed mobile game called "Coca Cola Iron Man" that would be released on social media platforms like Facebook, Twitter, Snapchat and Instagram. The game would involve Iron Man collecting Coca Cola cans and would target male and female players ages 13 to 18. The game would be released in populous English-speaking countries like the US and would avoid offensive or copyrighted content to appeal to a wide audience in a way that is legally and ethically sound.
Radio formal proposal
This radio commercial parodying 90s skater culture promotes Coca Cola by implying it is refreshing for exercise and sports. The comedic ad targets teens aged 14-17 regardless of gender or social status by referencing a similar Fruit Shoot ad using skaters. Offensive content will be avoided and research conducted on different cultural interpretations to ensure the lighthearted ad does not offend audiences in various countries when broadcast on radio.
3.%20 formal%20proposal (2)
Our main character Jeff must jump from Coca Cola can to Coca Cola bottle to collect bottle lids that make him stronger as he reaches the end. The game is aimed to resemble an 8-bit Mario game and appeal to children aged 5 to 12 by being bright, fun and fast. It uses the Coca Cola brand to communicate a message in a way that should not offend any social or religious groups.
Advergame Formal Proposal
This document outlines a proposed advergame called "Collect the Cokes" for Coca-Cola. The game would be a side-scrolling runner released on mobile and web for English speakers in the UK. The player controls a character who runs and collects cans of Coke, ultimately displaying a message to "Enjoy Coca-Cola." The game aims to appeal to 16-19 year olds of any gender or social status who enjoy social activities or being ambitious. The creator commits to avoiding offensive content and ensuring the game respects all cultures and beliefs.
p1 formal proposal advergame
This document proposes an "advergame" called "Sip 'n' Dip" to promote Coca-Cola. The game would be released as a mobile app worldwide without language barriers. Players control a Coca-Cola "super hero" collecting tokens while avoiding obstacles. The goal is to subconsciously associate playing and enjoying the game with the Coca-Cola brand. It draws inspiration from similar pixel-art advergames and aims to appeal to people of any age or background by prominently featuring the Coca-Cola name and being inoffensive.
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7. fmp evaluation
The document provides a self-evaluation of the author's FMP project. Some strengths highlighted include the level of detail in research materials and surveys that helped inform product design. Weaknesses noted are including fewer than five questions in surveys and not providing enough details in planning materials. The author reflects on meeting time management goals and room for improving technical and aesthetic qualities of the album cover, CD design, and meeting copyright standards. Peer feedback praises the tropical theme and professional appearance while suggesting including additional designs.
6 fmp production reflection
The document summarizes the process of designing album artwork, a poster, and merchandise for a tropical music album. Key steps included designing a black background with tropical leaves, adding rectangular frames for text, choosing fonts, and editing elements like logos. Photoshop tools like the magic eraser, marquee, and stamp tools were used. The final designs were intended to look professional, match the tropical theme, and appeal to the target audience of men and women aged 15+.
5. fmp pre production
The document provides details about fonts, colors, and layouts being considered for an album cover design project. It includes a style sheet listing several modern fonts as well as colors like purple, red, blue, orange, and yellow that will be used. Two potential layouts are described - one featuring a horizon image and bright colors, and another with a simple, detailed photograph and primary colors. The target audience is said to prefer modern, simple designs based on prior research.
4. fmp proposal
The product is a tropical house music album intended to entertain and advertise new songs. It will include songs by artists like Disclosure and Odeszi. The album cover and merchandise designs will feature tropical elements like palm trees. Specific songs to be included are listed. Research informed choosing a simple album cover design with unusual shaped see-through objects. A survey found house and hip-hop most popular, so the album genre will be house. The target audience is ages 15+ of any gender from ABC1 and C2 social classes who are loyal fans. Copyright permission will be obtained and ASA codes complied with to avoid legal issues.
5. fmp pre production
The document describes designs and planning for an album cover project. It includes potential fonts, colors, and layouts being considered for the cover. It also discusses scheduling, resources, and contingency planning for completing the project. The designs aim to be modern and simple to appeal to the intended audience. Potential issues addressed include computer problems, scheduling, and health and safety.
4. fmp proposal
The product is a tropical house music album intended to entertain and advertise new songs. It will include songs by artists like Disclosure and Odeszi. The album cover and merchandise designs will feature tropical elements like palm trees. Specific songs to be included are listed. Research informed choosing a simple album cover design with unusual shaped see-through objects. The target audience is ages 15+ of all genders from ABC1 and C2 social classes who are loyal music fans. Copyrights will be obtained and the designs will comply with advertising standards to avoid offense or infringement.
3. fmp production experiments
The document describes the process of designing a CD cover. Key steps included:
1) Using shape and selection tools to create the basic circular CD shape and center cutout. Rulers helped ensure accuracy.
2) Applying blending options like linear light to added shapes like triangles to make them see-through but high saturation.
3) Choosing a simple font to match the simple layout and shapes. Resizing logos while holding shift to avoid distortion.
2. fmp research
Based on your analysis of the audience research data, some key aspects that will help appeal to your target audience include:
- Creating an album with 11-15 songs to satisfy the majority preference.
- Including a variety of music genres like hip hop, dance, rock, house, grime, pop, etc. to appeal to the wide range of genres they enjoy.
- Designing clothing merchandise like t-shirts and hoodies since most expressed interest in that over other items.
- Ensuring the album has high audio quality for streaming since that is the primary way they consume music.
- Keeping content appropriate and appealing to both teenage and adult audiences.
- Utilizing a consistent, unique
1. fmp initial plans
The document outlines initial plans for three potential final major projects: themed photography, CD design, and point of sale. For themed photography, the student proposes action, stereographic, and high-speed photography and imprinting images on t-shirts. For CD design, they suggest designing covers and merchandise for different music genres. For point of sale, advertising ideas include sports drinks, chocolate bars, and cinema. The document then analyzes the student's mood board and considers how it will influence their final product design. Reasons for not pursuing themed photography and point of sale include having done a photography project already and lacking necessary equipment.
2. fmp research
Based on your analysis of the audience research data, some key aspects that will help appeal to your target audience include:
- Creating an album with 11-15 songs to satisfy the majority preference.
- Including a variety of music genres like hip hop, dance, rock, house, grime, pop, etc. to appeal to the broad music tastes.
- Designing clothing merchandise like t-shirts and hoodies since most expressed interest in that over other items.
- Optimizing the music quality for streaming platforms since that is the primary way the audience consumes music.
- Considering the wide age range of 16-21+ and avoiding any potentially offensive content.
- Accounting for the predominantly
1. fmp initial plans
The document outlines initial plans for three potential final major projects: themed photography, CD design, and point of sale. For themed photography, the student proposes action, stereographic, and high-speed photography on t-shirts and posters targeted at ages 15+. For CD design, the student suggests album covers, merchandise like t-shirts, and posters for genres like dance, house, and hip hop. For point of sale, sports/energy drinks, chocolate bars, or cinema advertisements are proposed along with related posters and advertisements. The student analyzes not choosing photography due to a prior project or point of sale requiring new equipment. CD design is selected for appealing to ages 15+ using skills in Adobe Photoshop and
5. FMP pre production
The document discusses planning for a music album design project. It lists possible fonts, colors, and images that could be used for different layouts. It also outlines resources needed, potential issues and solutions, health and safety considerations, and an 8-day schedule to complete the album cover, poster, CD design, t-shirt, hoodie, and information booklet.
4. FMP proposal
My product is a CD cover, t-shirt, hoodie, and poster design for a hip hop/house music album. The purpose is to advertise the new album and entertain people with the unique designs. The CD cover will include song information, copyright details, and advertising for the tour poster. Simple graphic elements and unusual shapes with different blending options will be used to match the music genre. The target audience is ages 15+ due to explicit lyrics, appealing to both genders. Offensive content will be avoided and younger access restricted to prevent legal issues. Original designs that are sufficiently different from others will be created to avoid copyright infringement.
3. FMP production experiments
The document describes experiments the author conducted in designing a CD cover. It discusses several tools and techniques used, including the magic wand tool to remove unwanted image parts, rulers to align elements, and the shape tool to create circles for the CD design. Blending options were adjusted to make triangle and striped lines inside one circle more saturated and see-through. A simple font was chosen to match the design's unique shapes and layout. For the final product, the author plans to use a simple design concept and edit unusual shapes with adjusted blending options. Song names and copyright information will also be included.
2. FMP research
Here are the key points I gathered from the interview:
- The interviewee's favorite artist is Drake because he produces multiple genres of music.
- Their favorite 2016/2017 album was Views by Drake because it was original and released at a good time.
- They prefer clothing merchandise over other types because they would rather wear it than carry it.
- They would like to see a tour from your album in York, their hometown.
- They dislike posters with a lot of information and prefer simpler designs.
This information suggests designing merchandise focused on clothing, incorporating multiple music genres influenced by Drake, and considering York as a tour location. Simplicity should also be considered for promotional posters.
7. evaluation(3)
The document provides an evaluation of the author's FMP project. It summarizes the strengths and weaknesses of their research, planning, time management, technical and aesthetic qualities, audience appeal, and peer feedback. For research, a strength was discussing all necessary aspects, while a weakness was not including enough variation. For planning, strengths included a detailed mind map, while a weakness was not including enough images. Time management and adding more details to work were also discussed.
6. production reflection(3)
The document describes the process of creating a magazine logo and layout using various design tools in Adobe InDesign. It discusses using the gradient tool to fade the background color behind the logo text, and the paint tool to add straight lines for visual interest. It also details inserting action photo sequences on the cover, removing part of a lens image, and organizing columns, images, and text on double page spreads using rulers while increasing font sizes for headers. The final screenshot shows covering up spaces with text, and choosing a font to make a name look like a signature on a skateboarder photo.
5. pre production(3)
The document outlines the pre-production, layout, resources, contingency planning, health and safety, and schedule for creating a magazine in Adobe Photoshop. Potential fonts that may be used include Britannic Bold, Castellar, and TW Cen MT Condensed Extra Bold. Layouts include a through-the-lens tutorial on action photography and information on the new way of taking photos. Resources include a computer, Photoshop, Microsoft programs, and internet access. Contingency plans address issues like computer crashes, lost work, and equipment failures. Health and safety considerations include taking breaks to avoid headaches and keeping food/drink away from computers. An 8-day schedule is provided for planning, designing covers and
4. proposal(3)
This proposal is for a sports/photography magazine aimed at teaching action sequenced photography. The magazine will contain information about sports used in such photos as well as detailed instructions on camera settings. The target audience is men and women aged 16-50 from social classes A, B, C1 and C2, as they will be interested in learning this technique or taking up the hobby. No offensive content will be included and all images used will be taken by the author or verified as copyright free to avoid legal issues.
3. production experiments(3)
The document describes the process used to create a magazine page. The creator started with an image of a river and inserted a fish, using selection tools to isolate the fish from the background. They then used a stamp tool to make it appear the fish was jumping out of the water. For the headline text, blending options were used like bevel and emboss to make the text stand out. To create their own version of another magazine page, a single image was placed in the center and other magazine elements were copied around it. A logo was made at the top using cut out text blocks. The hardest part was positioning multi-colored, multi-sized text at the bottom with different fonts and angles to match the original magazine.
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3. formal proposal advergame
- 1. Working Title: What is it called? This can change if you think of something better later Coca Cola advergame Target Platform: What media platform/platforms would you release the product on? YouTube/GIF/online Genre: What sort of a media product is it? Advergame Language / Territories What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? England because it is only produced in to the English language Synopsis / Treatment / Story / How the game plays: What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? An exciting game to try to explode the coke can, this game will interest many people and get them to talk about the brand increasing the chance of them to buy the product One Line SalesPitch: Sum up your product in one sentence Exciting and good animation and motion Style (similar products and graphical style): What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style I gathered my inspiration from the game ‘Angry Birds’, this is because many people will recognise the background and layout from angry birds. Making my product more appealing the viewers. Audience: Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person? My ideal target audience would be men and women aged between 10-40, this is because the angry bird game is more a kids game I I do not think it will apply to people aged over 40. Legal & Ethical Considerations: Think about any offensive material you will include? I will not include any offensive material Will you restrict younger audiences engaging with it? No Will it offend any social groups/religions/ethnicities? No How will you ensure you do not offend anyone? I will check multiple times and with different people Is your product using characters/names/logos of existing ones? No Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this? No