The document proposes a mobile game called "Switch Force" that will be an action/rhythm game featuring different gameplay challenges to unlock character skins, with a target audience of ages 10 and up who enjoy fast-paced games, and plans to conduct research on side-scrolling platformer gameplay and designs while ensuring the game avoids offensive stereotypes or copying of existing intellectual properties.

1. Proposal
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Working Title: Switch Force
What is it called? This can change if you think of something better later
Product’s Purpose: Entertainment – gameplay and good graphics used to achieve this
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Action/Rhythm
What sort of product is it
Content: - Will include short story/campaign
- Includes different challenges (Daily challenge levels)
- Unlockable skins for each characters
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: My target audience will preferably be any age group above 10, so anyone who
knows how to properly use a phone (the controls of the game). Though there will be levels
and challenges that may be difficult for younger audiences. As for gender, age, race and
social status, anyone will be able to play it. The psychographic for the game will be people
who can handle fast paced gameplay and will be able to keep up
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning: Hopefully in my final product I will have a lot of the same designs
and layouts that I have in pre-production. My research will be helpful in the matter that my
game will be a sidescrolling platformer, left-to-right. And I can also take some inspiration in
character and background design.
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations: The only problem I can imagine people having with my
game is that it will include guns, on the other hand, a large percent of all genres of games
also include guns and no large problem has occurred as of yet and I doubt it will. Besides
from that, there will be no offensive language or stereotypes. I will design characters from
all different races as to include and not make anyone upset. No existing products will be
featured although some spoofs of products might be added to backgrounds or billboards
as easter eggs and not to cause harm or hysteria. I do believe my product to be different
and not copying any existing IPs to my knowledge.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?

2. Proposal
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