Our main character Jeff must jump from Coca Cola can to Coca Cola bottle to collect bottle lids that make him stronger as he reaches the end. The game is aimed to resemble an 8-bit Mario game and appeal to children aged 5 to 12 by being bright, fun and fast. It uses the Coca Cola brand to communicate a message in a way that should not offend any social or religious groups.

1. Working Title: Coke jumping Jeff
What is it called? This can change if you think of something better later
Target Platform: Any kind of video gaming platform
What media platform/platforms would you release the product on?
Genre: Advergame
What sort of a media product is it?
Language / Territories: No language is used in the Advergame but it will be released in all
countries.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: We have our main character (Jeff), he
has to jump from Coca Cola can to Coca Cola bottle to collect the bottle lids (which are like
coins that make him stronger) and he has to get both before he reaches the end.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: My product is bright, fun and fast.
Sum up your product in one sentence
Style (similar products and graphical style): It bares a slight resemblance to a Mario game,
in its way its pixelated appearance makesit look like an 8-bit Mario game.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: The game will be aimed at children over the age of 5 but under the age off 12
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations: There is no material in the ad that should offend or harm
anyone. Anyone over 5 can view the Advergame. The ad has absolutely nothing to do with
any religion so it should not offend any religious groups or societies. There is nothing in the
ad that is made to offend anyone. It uses the brand coca cola and that is all. The ad is
copyright free.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?