This document proposes a mobile game called "Mario and the Quest for the Coke Can" that would be released on social media platforms. The game would involve jumping and running over enemies to collect a Coca-Cola can, with the goal of promoting Coca-Cola purchases. It takes inspiration from the Nintendo 64 game Super Mario 64 in its bright colors, gameplay style, and inclusion of Mario and Boos as characters. The target audience would be 16-19 year olds who would find it nostalgic and appealing to play on social media. Considerations would need to be made regarding any copyright issues from using existing characters and names.

1. Working Title: Coca-Cola Advert Game
What is it called? This can change if you think of something better later
It is called Mario and the quest for the Coke can.
Target Platform:
What media platform/platforms would you release the product on?
I would release it on Facebook, Twitter, Instagram and all the media software
Genre:
What sort of a media product is it?
It is a Game for young adults
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
I would release It in all Countries and have in all Languages.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
It is about you jumping and running over enemies to try and get a cola-cola can.
The main message is to get people to buy Coca-Cola more often.
It communicates to the audience by letting them play a game from their childhood
One Line SalesPitch:
Sum up your product in one sentence
It is a fun and quick game for a quest to save a Coca-Cola can from a ghost.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
This product is similar to N64 Mario, because it has Mario and a Boo in the Game. The colours are
bright like any other Super Mario game and at the end there is a bonus of 1000 points or so that
you can win once you have won the game and collected the Coca-Cola can.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My audience is 16-19 year olds, both genders, It is a Social Game, because it a colourful and bright
and people around that age are 90’s babies and they would like to see Mario 64 back. It will be on
Facebook, Twitter and all the main social media sites and it would work for them because it will
make them remember about when they played Super Mario when they were kids.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
There will be no offensive material