This document proposes an advergame called "Advergame: Coca-Cola" that would promote Coca-Cola. It would be released on computers and mobile devices worldwide without needing translation. The pixel art style game would have the player adventure through a cave to obtain Coca-Cola. The main message is to get the player to want Coca-Cola. The target audience is 13-21 year olds of all genders, races, and orientations as it provides a retro experience for older players and something new for younger ones. Only Coca-Cola's name and logo would be used under fair use. Others would review it to ensure no offensive material.

1. Working Title: Advergame: Coca-Cola
Target Platform: Computer/Mobile
What media platform/platforms would you release the product on?
Genre: Pixel Game
What sort of a media product is it?
Language / Territories: Worldwide
What countries would you release it in? Worldwide
Would it be suitable worldwide or is it targeted at a specific population? Yes as there would be no
translation needed.
Is it unsuitable for any cultures or beliefs? No its shouldn’t offend anyone in anyway.
Synopsis / Treatment / Story / How the game plays:
What is your product about? It’s about containing Coca-Cola
Discuss how it works to communicate a message to the audience? It shows that you need to
contain Coca-Cola.
What is the main message? To take Coca-Cola
One Line SalesPitch:
Adventure for a Coca-Cola.
Style (similar products and graphical style):
What product is yours similar to? It’s totally original, I haven’t seen anything similar it the 2D
Why have you used it for inspiration? Nothing I just thought of it.
Discuss this in relation to conventions and art style: The art style is made in pixels, it’s based in a
cave where a character is going to adventure for a Coca-Cola.
Audience:
Who is your audience? 13-21, Both Genders, All Races, All Sexual Orientations.
Why would your product appeal to this person? It’s gives people a retro feel and the younger ones
a new experience.

2. Legal & Ethical Considerations:
Think about any offensive material you will include? There isn’t any offensive material.
Will you restrict younger audiences engaging with it? No because it’s all about adventuring.
Will it offend any social groups/religions/ethnicities? No is shouldn’t as it doesn’t include any
racial/social events.
How will you ensure you do not offend anyone? Get others to review it and get their thoughts.
Is your product using characters/names/logos of existing ones? Only Coca-Cola
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? It’s totally original and its should be free of
copyright.