This document outlines a proposed advergame called "Cola RPG" that promotes Coca-Cola. The game would have the player defeat monsters that turn into Coke cans. It aims to appeal to all ages and genders by associating Coke with fun and adventure. The developers believe the game avoids legal and ethical issues by directly advertising an existing product in a positive manner.

1. Working Title: Cola RPG
What is it called? This can change if you think of something better later
Target Platform:
Advergame
What media platform/platforms would you release the product on?
Genre:
Advertisement
What sort of a media product is it?
Language / Territories
Worldwide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
The Hero Takes out his sword and hits a monster a few times, as the monster dissapears a coke
can appears in its place.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Coca-Cola.
Sum up your product in one sentence
Style (similar products and graphical style):
Coca cola
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Any age, both genders,
It is a soft drink that is well known.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
I think this shouldn't cause any issues as it stands
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?