This document defines and discusses various types of research relevant to media projects, including: - Primary and secondary research, with primary involving original research and secondary using existing third-party research. - Quantitative and qualitative research, with quantitative using measurable data and qualitative using opinions and discussions. - Audience, market, and production research to understand target audiences, competition, and required tools. - Key terminology like objective, subjective, valid, and reliable are also defined. Harvard referencing style is demonstrated with film examples.

1. Research
YOUR NAME

2. Terminology
• Circulation
How many copies of a print product (newspaper) have been
distribution
• Hits
Views on a video or a stream
• Box Office Figures
Details about films
• Ratings
If you like something or dislike something, or rate something
angry, love sad. Or star rating on films. (4/5, 75% etc.)
• Sales
How much of a product has been sold

3. Primary Research
• Definition
Research you have done yourself, e.g. a survey you have created to get information.
• Advantages
• Save money to do yourself, more accurate if you have found it yourself. More reliable than off an
online source, it can be personal if you interact with someone to get their opinion.
• Disadvantages
Time consuming, the information could be false or answered differently than what you would like,
you’ve got to be confident.
• Example
To do a survey on peoples favourite milkshake in a city.
• Interviews
• Focus groups
• Vox pops
• Product analysis

4. Secondary Research
• Definition
Using a source that has been made by a third party, so you are picking out parts of research someone
else has created for your own work
• Advantages
It can save time if it is easier to reach, the research has already been done for you. There's lots of
information that can be available to you, e.g. web pages and books.
• Disadvantages
Some information may not be factual and there can be different versions. People may have not asked
the questions you want. The information can be hard to find because of copy right laws. Some
information could be out of date from years ago and things could have been updated.
• Example
Internet research
Library research
Archive research
Id watch YouTube videos to see the best games that have already been made and the worst to find
something in-between.

5. Quantitative Research
• Definition
Expressed or expressible as a quantity
Research that you can quantify/ measure and put into percentages, fractions and numbers.
• Advantages
Reliable and easy to be answered as the questions are yes or no answers, it’s a fast way to get your
research, you can create pie charts etc. which can make it easier to read.
• Disadvantages
You don’t get the opinions or the personal connection with the questions and its not a very detailed way
to get the answers.
• Example
Sales
TV ratings
Website rates
Have you watched Riverdale yes or no

6. Qualitative Research
• Definition
Using peoples opinions/ beliefs and reasons. Presented as full text or discussions, make the person
reflect or expand on their answer
• Advantages
Get a lot of information which can make it easier to get an answer and you can pick information out, it
can help you edit your design to suit peoples needs or desires
• Disadvantages
Takes time to record peoples answers, you can receive irrelevant information to your product.
• Example
Reviews
Responses
Discussions
Forums
Why do you like music?

7. Audience Research
• Definition
Finding out what the audience like, or who consumes the product. This can
come under gender, age etc.
• Advantages
Your finding out who you are going to sell your product to so you can tailor
your product to peoples needs and wants, you could get youtubers to give
their op-inion on your product.
• Disadvantages
The audience may not like curtain aspects of your product, could loose
features you want because the audience don’t like it,
• Example
Look at ratings to find out which gender prefer what type of films people like

8. Market Research
• Definition
Finding out about the market place where a product is sold
• Advantages
Discover what other companies are competing with you an see what they already own
so you can see how you can make your company better. Less competition because you
know who your competing with.
• Disadvantages
You can find out that other people have done a similar product to you which can limit
your creativity, no place for your product on the market. Can be time consuming too.
• Example
Questionnaires
Reviews
People making comments on a different product to see what people like and dislike.

9. Production Research
• Definition
Finding resources you require to create a media product. E.g. software (ADOBE) what
tools you require.
• Advantages
It can be time consuming so your not half way through a product and need to use a
different software or tool. It can increase your costs and save you money instead of
buying a whole software you can buy parts of one.
• Disadvantages
A piece of software or tool can be expensive which can impact your product, spend
more money on software you don’t have.
• Example
Internet
YouTube
Research what software you need to create a poster for advertisement using ADOBE

10. Terminology
• Objective
Stating the facts of a media product.
• Subjective
An opinion on the matter you are discussing
• Valid
Valid response is something that is correct or worth
considering
• Reliable
Something that is truthful and can be used.

11. Harvard Referencing
Name of the film being researched; The Hobbit
1. Jackson, P. (2012) The Hobbit
2. Tolkien,J.R.R. (1937) The Hobbit
3. Anon (accessed 2017)
(wwws.warnerbros.co.uk/thehobbitpart1/)
The hobbit
4. French,p. the guardian (2012) The Hobbit