WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK?

1. EVALUATION
WHAT HAVE YOU LEARNED FROM
AUDIENCE FEEDBACK?

2. Methods of gaining target audience
feedback.
 TARGET AUDIENCE RESEARCH – often consisted off focus groups and of detailed questionnaires.
 The questionnaires were very beneficial as we were able to gain great detail, e.g. on how our
audience consume music videos and on their opinions and attitudes towards music video’s.
 Focus groups were equally as informative, however one thing to bare in mind is that our focus
groups often consisted of our media class so they had much more advanced knowledge
therefore were able to give greater input into manipulating conventions etc.

3.  FOCUS GROUPS
 My partner and I conducted a focus group, in which we told our target audience our initial ideas
towards the track, e.g. locations we had imagined, certain shots we felt matched the lyrics, and
emotions we wanted the audience to feel.
 Our focus group was very informative as they had oppoisitional readings and some stated “he is
clearly more into her than she is into him” which came to a shock to my partner and I and we
therefore had to incorporate a change of narrative in order for our music video to be appealing to
the target market.
 This feedback worked extremely well as it gave us the right guidance in order to appeal to the right
target market.

4. Why use target audience feedback?
 We used target audience feedback so that our music video and ancillaries would successfully
target the correct audience and wanted to ensure our music video would appeal to both
genders, therefore our music video has many oppositional readings and there is no clear “villain”
therefore is not bias to any particular gender.
 Also with our genre being pop acoustic our color scheme and house style is already neutral
however with the audience feedback made sure to incorporate bold neutral colours such as dark
blue so it is eye catching yet appealing to all.