The document discusses planning, filming, and receiving feedback for a music video targeted at females aged 15-20. Questionnaires informed the choice of clothing, locations, and editing techniques like varied camera angles and colors. While initially considering typical music video elements, the filmmakers opted to portray the women in more modest, fashionable clothing and used unique locations to appeal to their target audience. Feedback praised the video's creativity, production design, and success in reaching teenagers. The only suggested change was incorporating more varied camera angles.

1. Bekka Wearon

2. Planning:
When planning our music video, we thought it would be a good idea to use our feedback
from our questionnaires about target audience. When taking the feedback from this we
thought it was helpful in making our music video, as it helped in making it suit our target
audience more easily. As well as with the age range is between 15-20 and our gander specific
type is females, so from our audience saying what clothes and music they like it helped us
produce a more suitable music video for their age and gender.
Within producing our work one way our target audience influenced us was with the mise-en-
scene of clothing, such as through our questionnaire we asked people what their favourite
clothing and retail store was. An from this it allowed us to wear clothing that would be most
appealing to our audience, and by wearing clothing from shops they like not only gain more
viewers, but help promote the retail stores as well. Within the questionnaire majority of
people voted Miss guided which is a stylish, and popular brand within the teenage range.
From wearing the colourful bright colours it helped us portray our festival party ideas and
helped us fit in with the festival theme of the song.
When creating our storyboard we subverted the idea of the typical women in a music video ,
this is because we went for a more influential approach to the costume and had our two girls
in more covered up clothing. Which juxtaposed more the norm of women in music video as
they are usually seen as more seductive. This was because we didn’t want to teach girls
that to have a good time you need to wear revealing clothing, and can still be fashionable
without being seductive. Overall we wanted to be role model’s to our target audience of
teenage girls.

3. Filming and editing:
Throughout our filming and editing of our music video my group and I, was able to to
target our audience of the age ranges between 15 -20. Such as different use of coloured
gels as from using these for some of our shots, it allowed a more interesting approach to
the shots and some of the people we asked said they would prefer to see a lot of colours
within the video. This is because they found it more fascinating to watch. Another editing
technique we used was different camera angles which included sliding transitions, and
mirroring effects as when speaking to some of our target audiences they wanted to see
different type and shots and not just one long shot. So from this it allowed us to
experiment with different techniques that will grab the viewers eyes and draw them in to
watch more.
When looking back at our initial ideas, we first planned to have our locations in more
central well know areas, as would attract our audience better. As well as for our props we
first wanted to use fairy lights as we thought this would link to our female audience, and
create a girly fun atmosphere to watch. However when it actually came to making our
music video we realised that with our locations we needed to incorporate more locations
that would appeal to our target audience more. So one thing we then decided that would
make out video more curious was adding in different type and colour of background
projections. An from this we was able to relate and speak to our audience more, as from
just one background we was able to say our theme and speak to our audience without
saying or doing anything.

4. Feedback:
After creating our music video, digipak and poster, I think the most successful in
targeting our audience was our music video. This is because even though within our
digipak and poster we incorporated elements that our target audience would be
interested in. such as the pink and purple colours and choice of mesh and denim
clothing. However with our music video I feel as with it we’ve explored more targeting
elements that would appeal to our audience more beneficially. For example the use of
quick colourful shots and transitions, stylish up to date clothing that is fashionable and
in trends now. As well as choosing locations that even though subvert the typical girl
music video, targeted our teenage audience by using unique quirky places that you
don't usually see.
One feedback comment we received for our music video was from YouTube and said
“Hi We liked your video of Came Here For Love by Sigala & Ella Eyre. Great
cinematography, creative editing, dancing, lighting, lip sync, music interpretation,
overall creativity, production design, special effects, and use of locations. Look forward
to seeing more of your videos.” From receiving this comment it has helped show us we
have been success in reaching out target audience, as they liked our creativity and
design aspects in targeting into teenagers. If we had to change anything about our final
product one thing I would change or improve was some of our camera shot angles, as I
feel as if we had used more lower or high angle shots some of our shots would have
been more creative and help us use more design elements within editing.