- The document summarizes research conducted with a target audience in October through December to develop and gather feedback on a music video. - In October, a focus group provided feedback on the narrative and confirmed the topic of domestic abuse was suitable but needed delicate handling. - Research in November found that most audience members consumed music videos on YouTube and Spotify. - In December, feedback on an early cover design helped improve the layout and add more text. - Post-release feedback confirmed the video successfully conveyed the narrative without offending viewers.

2. October
In October for our target audience research we
had a focus group with a small group of six
people of the correct age to ask them some
questions.

3. During the focus group we explained to the group
the outline of the narrative we were trying to
create. After we had explained the narrative we
then asked to group some questions for example
“Do you understand the narrative?”, “Do you feel
although the video is offensive to men?”, “Which
part of the narrative do you think we should focus
on the most? The past, her now she has moved on,
or how the couple act together now?” Asking open
questions proved very useful due to the group
being able to feedback their ideas about the video
to us, which lead us to more ideas helping with the
development of the video.

4. From the focus group answers it became clear that
they liked the idea of domestic abuse as it is a very big
problem in society, however they made it very clear to
us that it had to be done in a tasteful way. The biggest
problem we believed we had was not offending males
due to showing a male being abusive to this girlfriend.
We got around this problem by showing some
memories of the couple when they were happy and
applying Strauss’ theory of black is a symbol of bad
and white’s connotations are good, so having the male
character seen in the video wearing black and white
showing that he isn't all bad.

5. For future reference we voice recorded the focus group
and shared it on Soundcloud, the link below.
https://soundcloud.com/morgan-bullock-
956677719/ta-research

6. November
In November we conducted some research on how our
target audience consumed music and music video so
we could see for our product where would be the best
place to launch it. We decided for this bit of research
we will hand out paper surveys to the people of the
target audience and then collect them in to analyse the
singing.

7. We asked five questions on the questionnaire.
Question 1) How do you consume music video’s?
Music channels=7
Youtube= 1
Social Media=3
Other (please specify what)=1 Spotify
From this question we established that people
mainly consume music video's through 'Youtube'.
This statistic did not really surprise me as I am the
same as as our target audience and through youtube
is the way I mainly consume music video's. This
question has given us a good insight in to how our
video would get watched by the public.

8. Question 2) Do you listen to a lot of music?
Yes=20
No=0
We gained positive feedback from question number
two as all 20 people we asked to complete our
handout said that they listen to music lots which is
the best result we could of had for this question.

9. Question 3) How do you mostly listen to your music?
Soundcloud=2
Youtube=7
Playtube=3
Spotify=7
Apple Music=1
Itunes=2
Radio=1
CD=2
From question 3 asking how people mostly listen to music the majority of the results
were youtube, however Spotify was another popular answer. I believe this as Youtube is
software that you tend to watch on a computer or phone when you want to watch a
music video not to just listen to music. Whereas Spotify can be used on the go via a
phone, also Spotify have lots of deals to entice people in to become premium member
so they can listen to music without wifi or internet connection which you can't do when
your not premium, which is appealing to our target audience by having student deals.

10. Question 4) Do you ever download music?If so where
from?No=5
Itunes=6
Itube=3
Apple Music=1
Spotify=3
Amazon Prime=1
Youtube Converter=1
From this question we discovered that the most music
downloaded was downloaded through iTunes, which is a
positive answer as it means they are officially downloading it
not illegally. However the next highest answer was 'no'
meaning that they don't download music, I personally believe
this is due to people mainly listening to music on Youtube and
Spotify and there is no need to download it as they can listen
to it for free anyway without having to illegally download it.

11. Question 5) Do you ever buy CD’s?
Yes=5
No=11
Rarely=4One major surprise we have found from our
target audience research is that 11 out of the 20 people
asked never buy CDs and only 4 rarely buy them. For
us this is a worrying statistic as we are trying to launch
our star Sophia via a CD and digipak to this age group.
To resolve this problem I believe we need to complete
some more target audience research to investigate
why people don't buy CD's anymore and to see if there
is anything in particular that would make them buy a
CD e.g a unique selling point that we could investigate
doing for our digipak.

12. December
In December for audience feedback we
gave out copies of our frontcover at that
point and got some feedback on how we
could improve it.

13. Some of our feedback results:
• Like the colour of the font, but not the style
• Really like the way her face fills the majority of the shot
• Good eye contact with camera
• Love the texture of the fur and the matching nail colour to the text
• How her hiding half of her face and looking into camera suggests she is maybe hiding something e.g the narrative of the
video
• Do not like the font style but likes the chosen colour
• Like the colour of the text but not the font
• Love how sharply her eyes come across
• The font is neat and clear
• Shadow on text gives the cover layers
• Love the star image
• Maybe a little empty
• Love the colours
• I like the pose of the model
• Like the 3D effect on the text
• The colour used on the font is a little to dark making it slightly difficult to read
• Like the font as it eye catching
• Love the eye contact given from the model
• like the layered text
• Love the positioning of the text
• The purple colour looks really effective against the black and the green background
• Really like the colour scheme
• Love how the eyes and the fur apply to the rule of thirds
• Really like the eye glinting in her eye
• The word 'Sophia' is slightly diagonal
• Great star image portrayed through the image and eye contact
• Lovely colour scheme
• Maybe it is a little empty

14. Conducting this research proved really useful as we
could see what other people thought who hadn’t seen
the cover before. The majority of our feedback was
positive which was nice to see that people liked the
product. However having some feedback for how we
could improve our cover, the bit of feedback we took
most on cover was about the writing of her name and
how the cover maybe looked empty.
To improve upon this we moved her name and put it
straight in a big font at the bottom of the digipak so it
wasn’t hiding her face. Also regarding it being empty
for the final product we added ‘13 tracks, including hit
single Gravity’ having this small amount of writing
added really helped as it filled up some of the space.

15. Music video feedback
After finishing our music video we did some target
audience research to see what people of our target
audience thought of it. We conducted this is a
number of ways, we used some paper surveys,
messaged people of our target audience and ask them
to answer some questions and then we put a status on
social media and people responded that way.

16. The questions we asked were:
1) Did the performance shots enable you to identify the
star/singer?
2) Were there enough close up’s of the main artist?
3) Did you understand the narrative of the music video?
4) What did you think of the stars representation?(Her image)
5) Was editing used well enough for the meaning to be clear?
6) Did you like the costumes/locations? Did you have a
costume or location that you particularly liked?
7) Would the music video encourage you to buy her music or
products?
8) Do you believe the narrative to be able to encourage young
girls who are in a bad relationship to get out before it is too
late?
9) Is the male character portraying an offensive message to
other males stereotyping them to being violent?

17. This feedback was really useful as it was reassuring
that we had made the narrative clear and that it
wasn’t offensive to males. Also we had lots of positive
feedback on how people liked the topic we chose as it
isn’t shown enough in the media when it is a very big
problem in a modern society.

18. Throughout my construction journey I have found
the audience feedback to be extremely useful due to
seeing what other people think instead of just what
Morgan, Indya and I think. Also the feedback proved
useful as other people suggested ideas and how to
improve ours which inspired us with other ideas, so
all the way through the construction of our video
there has been improvement to everything.