Third media coursework evaluation

1. Evaluation 3 - What
have you learned
from your audience
feedback?

2. Primary Research
 Primary research is any type of research that you go out
and collect yourself. Examples include surveys,
interviews, observations, and ethnographic research.
 We undertook a wide range of primary research such as
focus groups as well as survey monkey. By doing this
research it has allowed us to get peoples feedback on
our music video as well as helps us plan our music video
by collecting information about our target audience.
Ben Allard

3. Secondary research
 Our secondary research (involves the summary, collation and/or
synthesis of existing research) consisted of many different
concepts of text, Applications such as YouTube was very
helpful when it came to looking at our target market. By
looking at the most popular music in this generation, we
understood further about who we would aim at and what song
we should choose.
 Honne, known as ‘’alternative R&B’’ gives a specific genre to
our target market of 18-35. The reason why our target market
is such a wide range is because we know that many of our
audience can relate to such an emotional song. Other factors
on the internet and social media definitely gave us a guide to
the project itself. Although the research wasn't entirely
accurate, it still gave us an estimated view on how our project
would plan out.
Greg Harris

4. Survey Monkey
 Our results in comparison to last year weren't as helpful, we only received a
few responses from the questionnaire. Although the responses were limited,
we could still use it to understand what our customers enjoyed and wanted
when it came to the music industry.
 80% of our results prefered R&B to other genre’s such as Rock, Hip hop and
classical music. Due to the fact Honne are known as an alternative R&B
band……

5. Target Market
 We aimed at people who have experienced similar
situations to those shown within our music. From our
survey we have collected a wide range of information,
one key finding that we have taken away from our
survey is that our age demographic is between the ages
of 18 to 35 as they are the ones who can relate to our
music video the most.
 We decided that it would be best for our music video if
we had a more mature age demographic as this would
allow us to create a more dark, sad and romantic feel to
our video. We believed that this could not be done if we
had a lower age target market, also we wanted to aim
our music video at the same target market as HONNE
so we believed we had to make it for a older audience.

6. Focus Groups
 We used the members of our media class as our focus group.
We provided them with a questionnaire midway through our
project to acquire some form of guidance with our product
developments.
 For our CD cover and poster we asked questions such as ‘Do
you think the colour schemes provide a professional design?’
and “Do you think the design is suitable for Honne’s style of
music?’
 We received almost entirely positive feedback from these
questions however we did receive the response that Honne
are more abstract with their images.
 We took this on board and decided to approach the images
with a more abstract style by use of subtle inversions and long
exposure effects.
Conor Spence

7. Focus Groups
Continued
 For our video we asked questions such as ‘Do you
think the video has a professional look?’ and ‘Do
you think our narrative and style fits the mood of the
song?’
 We received extremely positive feedback about our
video with our focus group saying they liked the
style and tone of the video and that it fitted the
mood of the song well.
Conor Spence

8. Online Analysis
 We looked to Honne’s actual video for
All in the Value and the comments
that they received for the style of
video. On the right shows some
comments for the video on Instagram.
 We decided that the style of their
video and ours was popular and
professional after researching current
Honne fans reactions to their videos.

9. Advantages and
Disadvantages to our
research
 One advantage to using survey monkey was that
we could get our questionnaire out to a wide
audience from using social network such as
Facebook and twitter .By doing this we can find out
target audience age as well as what they like to see
within a music video.
 One disadvantage that we faced within our research
stage is that our feedback was very limited and that
in some areas of our audience feedback the
information that we got was not very useful, so
therefore we decided to take action and use what
we believed should be in a music video.

10. Overall audience
feedback & evaluation
 Overall our audience feedback gave us some
information as to how our video should look and
whether the final product worked but part of it was
down to our own initiative as our audience feedback
lacked in some areas.
 Overall I think our products reflect the feedback we
received well.