Darhyl Matias

1. QUESTION 1
In what ways does your media product use,
develop or challenge forms and conventions of
real media products?

2. THE PURPOSE
• My advanced portfolio was to create music video from a certain
genre of my own choice. Doing this It has required me to carry out
very detailed analytic research into music videos that help expand my
knowledge and perspective of my view towards music videos.
• With my in depth research and theory analysis I have done to help for
the next stage. Planning my music videos and also the ancillary
products which consists of creating a digipak and a music advert.
• With creating a music video, the research into them have allowed me
to understand the differences between music video and the genres
that they are from. Furthermore music videos are very different from
each other because of the genre and what their conventions are, but
at the same time they have similar aspects which stay the same.
• The music video is an visual presentation of the song, this is usually
accompanied by the songs visual representation of a narrative that
the song portrays. The video could also have dancing and a lyrics
within it. The main purpose of the music video is to please and
entertain the audience in the way the artist would like to depending
on the target audience and the genre of the artist.
Research Planning Production Evaluati
on

3. DOES MY DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?
Developing and following conventions of real media products is sustained throughout my music video. This
has been demonstrated through various ways.
• Themes:
All music videos has their own specific themes that is usually depend on the genre. My music video consists
of the themes females, drinking and smoking themes. We as a group has decided on these themes
because it was conventional to the genre Alternative “RnB” and this is also what the song consists of. These
themes was easy to portray because they are easily understood in the “RnB” audience.
• Character representation:
My representation of my character is strongly follows the alternative RnB genre conventions who portrays
all the themes in this genre. We picked this character who is able to portray the themes of females,
drinking and smoking. This easily relates to the acting in the music video which has enhanced it.
• Artists Representation:
With the representation of the artist he needed to be able to sing present and lip sync the song and be
reflective towards the alternative genre and our target audience. This is shown and is evident in my music
video because he is young, trending and cool.
• Location:
The locations we have are depending on the theme and the things we was showing within the music
video, my music video include multiply location due to shooting in lots of areas in central London. And
doing this suits the song and the themes that are shown.
• Theory:
I have followed Goodwin, Dyer’s and Mulvey Theory’s of music video’s as I have followed each of their
rule for example the idea of male gaze is shown when showing the female. Our editing reflected the idea
of the pace of the song and the ideals shown within them. Furthermore there is a strong presence of star
image because of the lip syncing and the clips of him.
• Editing:
The Editing within the music video matches the pace of the song. And the editing highlights the rule from
Goodwin's theory.

4. COLOUR
• Colour – the clothing of the artist in my music video is
wearing black clothing to represent the bad intensions
that there is, such as all the drink and smoking.
Furthermore this shows that he only likes dark colours
because he is always out in at night,.
• Later on we still see that he is out in central London,
what this represents is the motives that the artist gets up
to while he is there and the colour of having dark and
bright lights of the buildings which highlight them being
in the city.
Drake Headlines –
Both are wearing
black clothing.
Drake Headlines
– Both have dark
backgrounds
(Night)