The digi-pak and music video were effectively connected through shared bright colors. A rebellious feel was prominent in both through unconventional designs. The album advert and digi-pak were also connected through their adherence to conventions - both featured the album cover art. This consistency created brand recognition. A grey scale color scheme linked all three products and reinforced themes of rebellion, simplicity, and raw music associated with indie rock. Lighting beams in the music video were also featured in the logo designs of the ancillary products. However, the album advert could have been better connected to the music video by including images of the band. And the "download on iTunes" logo was inconsistently used

1. Brooke Patrick
How effective is the combination of your
main product and ancillary texts?

2. The digi-pak had a reasonable amount of connections to our main
product, the key one being the colours found not only in the music
video but in the disk part of the digi-pak. This connected the two
products together as the bright contrasting colours of the music
video are now incorporated within the digi-pak and meant that the
audience will sub-consciously make a link to the digi-pak with the
music video and vice versa. A rebellious feel is also prominent
through the production of each media product as we go against the
normal conventions of digi-paks and include images from the music
video in the digi-pak, although we went against the conventions we
made a stronger connection from the digi-pak to the music video. By
doing and using these particular images the audience are more likely
to make the connection between the two products increasing the
recognition.

3. A link was made between the two ancillary texts due to us following
the regular codes and conventions of album adverts. Usually album
adverts have the same front as an album front cover which is the
convention we followed. Not only does this set a house style across
all our products creating a good connection between the products
but it makes them easily recognisable with one another with them
being so exact. This consistency is more likely to stay inside the
audiences head which would increase sales due to heightening the
popularity. Not only that but it also adds a more professional look to
our media products by having a style in which we follow. This also
shows points of entry to the album, the poster design is a form of
synergy as it is promoting the album, this synergy creates more entry
points for my product making it more well known.

4. The main link that can be seen throughout all three of our media
products is the colour scheme. We went with a grey scale colour
scheme as not only does it give of the sense of rebellion and
darkness often associated with indie rock, it also gives the meaning
of simplicity that indie rock bands like to use, this simplicity often
amplifies this idea that the main aim is all about the raw music.
As you can seen not only are they’re consistent bursts of black and
white through out the music video (main product), but the album
advert only follows this colour scheme and the digi-pak is 90% black
and white with the exception of the disk spaces (ancillary texts).
This nicely links and hold together all three media images making
them instantly identifiable to the audience.

5. We also made a connection through the music video’s lighting and
the two ancillary products by Photoshopping a light beam onto the
band logo. This light beam not only is consistent between the two
ancillary logos but also links to the beams of lighting that were
heavily used in our music video. Although this is a small connection,
the lighting played a large part within the music video and links the
products together further so.

6. Looking back onto the all three of the media products I feel like
more planning could have gone into the album advert. This is due to
the fact that it does not link as well to the music video as the digi-
pak does. The album advert does not include any images of the band
and only has one common item which is the band name, this means
that there is a disconnection between the album advert and the
main product.
There is also a disconnection between the two ancillary products due
to the inconsistency of the ‘download on iTunes’ logo. The logo was
placed onto the album advert to increase sales and appeal to a
younger audience, however I failed to include this logo onto the digi-
pak design creating an inconstancy and a missed chance to further
connect the two products.
Overall I feel the combination of my main product and ancillary texts
are very effective as they create links that will make the audience
immediately associate each product together, they create nice
connections which form a house style for the band that will be easily
recognisable. Although there are a few weak connections with some
of the products I feel I have achieved a strong combination of all
three media products. My products are a good example of synergy
which is the idea of two or more types of media to promote
something creating a greater effect overall, by using the same house
style and images etc. my audience can see clear links of promotion
(synergy) which is likely to make my products more popular.