The document summarizes audience feedback received on a music video production. It discusses using anonymous voting cards in class to collect impartial feedback. Strengths identified included editing, lip syncing, glitches between shots, mood transitions, and use of polaroids. Areas for improvement were emphasizing the narrative, using a wider variety of shots, and focusing some shots. The document also discusses using social media like Twitter polls to gather feedback and the importance of understanding the target audience to appeal to them based on Blumer and Katz theory.

1. What have you
learned from your
audience feedback?
Q3

2. Target audience
In terms of age we deemed are target audience to be 16-30 year olds as we felt they would
relate to the song in a more passionate way due to the song type and the lyrics during this time
in their lives. However, when we also showed wider audience ranges (40-50 years) this song
choice, they also enjoyed it. This shows that a song like Breathe Me doesn’t have to be limited
to an age specific audience, despite the fact that people would assume so.
There isn’t a particular genre that indie pop strives to cater to, however when looking at the
origins of this genre it stemmed from Indie rock and a 1960’s girl pop group, therefore the
audience gender varies between men and women.
In terms of ethnicity, our music video only has one character in it who is the artist, she is a white
female, however this doesn’t depict who the music is aimed at as everyone can relate to the
narrative and the lyrics of the song.

3. We obtained our audience feedback through the use of anonymous voting cards, we did this as a
class. My media group spent one period watching everybody's music video productions, and for
each one we had a feedback sheet stating how many stars/5 would be given and areas of
strength and improvement. This method was chosen as it collected impartial views of the music
videos meaning that personal relationships and the people viewing the music videos would not
effect the results in any way.
By doing this we managed to gain constructive criticisms which allowed us to evaluate our media
product to a higher level.

4. What we did well within our
production
The feedback we received was based on the post production elements. The top 5 areas which people highlighted to us
as our strengths were:
-Editing: in terms of the editing I believe that this was one of our stronger points, we included a variety of different
effects which made our music video run smoothly and gave a professional look to our music video,
-Lip syncing- in terms of the lip syncing our artist was very confident throughout which enabled the lip syncing to look
and feel genuine to our audience. We also achieved this due to the fact that our artist sang along to the song whilst we
took the shots, this ensured that she was always in time with the music throughout which made for much easier
editing.
-Glitch- We added the glitch to enhance the switch between the two emotions of our artist, I believe this emphasised
the narrative which we were trying to get across to the audience and also looked professional when switching
between the shots.
-Transitions between moods/shots- When filming our music video we used mise-en-scene in a variety if ways, more
specifically we changed the artists outfits, makeup and the colour of the shots completely to cater to the mood which
we were aiming for in the shots.
-Polaroids- I believe the polaroid's were popular when highlighting ours strengths as they are unique, and we were the
only group which included them in our music video. This gave a sense of individualism which helped present the artist.
These most popular responses are an example of ones which focused more on the post-production side of the music
video production.

5. The overall view of our music video was positive, non of the feedback sheets score below a 3/5 stars,
this shows that people genuinely enjoyed our music video.
In terms of the genre we aimed for which was pop/indie I believe we achieved this and it is shown
through the feedback. For example some of the comments were ‘good use of polaroid's very unique’
this is what we wanted to achieve as we felt this represented the indie genre into our music video,
another comment was ‘good use of shots with the artist’ we focussed heavily on close up and mid
shots of the artist, these are heavily used in pop music videos which is where we got the idea from as
we wanted it to be a clear representation of the genres.

6. Audience feedback sheets
(evidence)

7. Social media audience feedback
The preview screening of the music videos wasn’t the only form of audience feedback we
obtained. Our group has a variety of different social media platforms including Instagram,
Twitter and our website. These formats allow us to survey and speak to our audience so we can
understand what they want and we can cater for our customers needs and interests.
In my opinion twitter is the best social media way to gain audience feedback as it enables us to
create polls so the audience can vote.

8. Blumer and Katz theory
Blumer and Katz theory is the understanding of what the audience does for the media and what
the media does for the audience. It is the integration that what the audience does for the media
boosts sales. We have to find our target audience first, and then appeal to them in order for
them to have any benefit over us. We began researching our target audience right from the
beginning as this is a key part of the production if we wanted ‘Savannah’ to blossom and become
a popular artist, by doing this we ensured that we always tried to satisfy our chosen audience
type along the way of the production, which ensured the popularity of ‘Savannah’ and ‘Breathe
Me’ kept growing.
The uses of gratification theory follows a model, the audience takes an active role on their media
choice. By seeking out their media a person fulfils the need to be informed, which is why it is so
important to keep the audience informed on latest productions via social media to engage their
conversations.
It was also important for us to identify our audience in order to gain this crucial feedback.

9. What we could improve on
-Emphasising the narrative
-Use a wider variety of shots
-Focussing some of the shots
These were the three main points for improvement which our focus group picked up on. In many ways
I agree with them, this is because we aimed to combine pop with indie which meant lots of close up
and mid shots of the artist, however this then made the music video lack in climax which is where a
stronger narrative would have improved this section. The music video started off really well, and we
combined the two genres in a professional way, however if we included more shots which
represented the indie genre I think this would have stopped the music video being so repetitive and
improved the narrative. In terms of the focus of some of the shots, we also picked up on this, it
wasn’t noticeable once filming and we always went through the same procedure of manually
focussing the camera before recording, however with a (very) few shots they were blurry and despite
the fact each shot was only on for a few seconds, it still would have been better if we noticed this
before stopping filming. If we were to do this again we would definitely take these points into
consideration in order to maintain a happy audience.

10. Verbal feedback
Verbal feedback allows us to gain an honest answer from our customers, not always with what
they are saying but by observing them closely when answering the questions. Observation of
body language and facial expressions tell us a lot about what the person truly thinks. Verbal
feedback can be quite biased as customers don’t want to offend us which is why it is so
important to watch their body language closely.
We obtained verbal feedback by allowing a small amount of people to view our music video
during its production stage. We showed the music video to our friends, who enjoyed it as we
expected due to them being 17-18 years of age, which fits into the expected target audience
bracket, and also showed it to my parents, although they said they enjoyed it and were
fascinated by the editing skills, they did not appear to relate to the song as much as my friends,
this shows that the genre itself its matched well with the age group of 16-30 like we predicted.