This document discusses how the media product, a music video for the song "Synesthesia", uses and develops the forms and conventions of real dance music videos. It aimed to match audience expectations for the genre, including features like dancing, a DJ, strobe lights, and bright colors. The video uses a simple structure with two scenes rather than a narrative. Signs and symbols were used in conventional ways to signify a party. The artist's face and clothing were also used in typical fashion to identify her. The packaging and website were also designed to conform to standard forms and conventions for this genre of music.