1. What have you learned from your
audience feedback?
Brooke Patrick
2. To gain audience feedback we used various platforms of media to spread
our products and then asked people to comment their thoughts and
feelings about them. We also did a group discussion within our class
about our music video to gain further critical feedback from people who
are more knowledgeable about media.
3. Music Video
With our music video the majority of our audience was extremely impressed. Comments stated
that the music video showed very professional and sleek elements and that the editing style
made the video sleek. One audience commented on the way we got the “editing to fit the tempo
of the song” and they felt it was “impressive”. This is something we are glad has been
recognised as we felt by doing this the video flowed better and represented the song more
smoothly. From this we have learned that putting effort and thought into our editing style makes
an overall significant difference to how smooth the video flows with the song.
Although we had been given a negative comment on the vibrant colours in our music video,
another one of the audience members really enjoyed the “transition between both colour and
monotone” and stated that it “fits suitably and works with great effect”. Also a different
member of the audience stated that they enjoyed what the colours represented within the music
video. We feel that with this aspect it was an overall success with colours and have learned that
creating meaning with mise-en-scene is effective.
4. Music Video
Another element that the audience appeared to like was the idea of having a simplistic storyline.
Although it was a simple idea our audience stated that it still managed to grasp their attention
and keep the audience interested which is a key importance when creating a music video which
we were pleased about. From this we learned that keeping it simple is still effective when done
right.
We received a few negative comments on the shots and acting of the band. One audience
member stated that they would have liked to see more of the band as the shots included were
very quick and up close, they felt the band needed to be seen more. We also received a
comment from the audience stating that they felt the bands acting could have been more
enthusiastic in parts. However another member of the audience reassured us in saying that the
lip syncing was good through-out and the band was convincing. From this we have learnt that
audience members like to get proper images and longer shots of the band to be able to see them
in more detail and we also learned that we need to be careful about how robotic our actors
maybe look in certain shots to heighten the realism within our video.
6. The one thing that stood out in our audience feedback on the digi-pak and album advert is that
people noted that the necessary information was made clear and apparent on both media
products e.g. the band name and album title was bold and clear to see. We learned from this
feedback the importance of having a clear and well laid out title page is as this is one of the first
things people commented on and immediately made an impression on.
However we also found that there was some mixed feelings towards the styles and aesthetic of
our digi-pak. On one hand many people enjoyed the simplicity of the digi-pak and felt it worked
well with the subtle colours of the CD case. However others felt that the colouring of the
monochrome was either too dull and could do with brightening, or they stated a dislike to the
mixtures of the black and white with the coloured CD cases. From this we have learned that a
lot more thought must go into the Digi-pak, we did not follow the original idea and added parts
in (like the colour changes) last minute, this lack of planning shows within our audience
feedback and in future we will create more drafts and maybe even do some audience feedback
on our various drafts as we go along to gain a more all-round liked product.
One of the audience members also picked up on our used of the iTunes logo on our Album Advert
by stating how they thought it was good use of it as it “indicated available platforms”. As a
media product this is very significant as it open up the availability to our other products and
makes a strong link. This meant that we learned from our audience feedback that our audience
members do notice small extras such as this and that although it is only a small thing, is doesn’t
significantly point the audience towards our other products well.
Digi-pak and Album Advert
7. Digi-pak and Album Advert
Many of our audience stated that issues with the positioning of texts and images on the digi-pak
saying that some of the images would look better in a different position or that the text fonts
did not match aesthetically well with the rest of the media product. We have learned from this
that once again planning is a big part of making a product a lot better, in future when creating a
digi-pak we have now learned that by using measurements better and aligning everything makes
a big difference on the aesthetics of the piece. Also we learnt that by doing more research into
texts we could have chosen one that looks better with the aesthetics of our media products and
overall draws it together better.
Despite these minor details many of our audience stated that they felt the digi-pak and poster
design were both very professionally done due to the sleek look of the colour scheme and the tie
in of the two pieces, one audience member even stating that they “wouldn’t think they were
done by an A level student”. Due to this we have learned that keeping to basic conventions of
both media products have helped to keep our products professional looking and aesthetically
pleasing to our audience members.
8. Digi-pak and Album Advert
The house style of our media products was also significant to our audience members. They
stated how using the same texts styles and colour schemes for both media products linked the
two together nicely and made them stronger aesthetically and work well when it comes to
advertising. This has taught us the importance of a house style and how it can make an impact
on the audience’s opinions towards our media products, just by using the same fonts and colours
the two products are immediately linked together to make a strong advertisement campaign.
Our media product also added a sense of mystery for the audience, with two members stating
how just by particular images and colours it forces the audience to think deeper about what the
products are trying to convey towards the audience, making them have deeper thinking and
various opinions on our media product. We learned from this that it is important to have a sense
of mystery within our media products as making our audience think about the product deeper is
more likely to make them have it stuck in their head and draw them in further to the product
just by using unexplained images like the empty studio and the mysterious black colour scheme.
