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SECTION B
Campaign Schedule
LAUNCH DATES
Ideally we would like to release our radio advert for the sixth form on 21st of October which is approximately
2 weeks before the open evening. We have picked this because if it is 2 weeks before the open evening it will
give listeners of the advert time to keep the night free so they can come to the open evening which is the
goal of the advert. We would release the normal school advert targeting current year 6’s and year 5’s on the
20th of September which is similarly 2 weeks before the open evening.

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Section b

  • 2. LAUNCH DATES Ideally we would like to release our radio advert for the sixth form on 21st of October which is approximately 2 weeks before the open evening. We have picked this because if it is 2 weeks before the open evening it will give listeners of the advert time to keep the night free so they can come to the open evening which is the goal of the advert. We would release the normal school advert targeting current year 6’s and year 5’s on the 20th of September which is similarly 2 weeks before the open evening.